Endesa, a leading company in the electricity sector, has joined forces with Euroleague Basketball to partner for the next three seasons, until 2020. The Spanish company, which has traditionally been committed to supporting basketball through numerous events and sponsorships, jumps now to an official regional sponsorship of both the Turkish Airlines EuroLeague and 7DAYS EuroCup.
According to the agreement, the Endesa brand will be present at each of the competitions' events at Spanish venues as well as on broadcast and digital platforms. Off the court, Endesa is truly committed to upgrading the fan experience in both the EuroLeague and EuroCup by creating unique content to engage fans and by sponsoring events throughout the season.
With this announcement, Endesa joins a Euroleague Basketball family of partners that features industry leaders in several different business sectors who have already seen their footprints boosted by the expanded league formats launched in the 2016-17 season.
"We are very happy to welcome Endesa, a true basketball supporter, to the Euroleague Basketball family," Roser Queraltó, Chief Business Development Executive at Euroleague Basketball, said. "The trust that major brands like Endesa are placing in Euroleague Basketball to reach a worldwide audience is constantly growing. They see that our leagues perfectly connect to the fans with a quality message that speaks their language. The new formats launched this season in both leagues offer brands an even greater opportunity to make those connections in the most efficient way."
"Every time that a Spanish basketball fan lights up after his team wins, Endesa is there to celebrate with him. If that success takes place in the EuroLeague, one of the most-followed competitions, our interest doubles." Alberto Fernández Torres, Endesa's General Director of Communications, said . "Endesa's commitment to this sport has gone beyond the 'sponsor' concept to become an alliance on and off the court that consolidates and grows with this new step."