Euroleague Basketball and Samsung are proud to announce a new collaboration that will start at the upcoming 2017 Turkish Airlines EuroLeague Final Four between May 18 and 21 in Istanbul.
Korea-based electronics giant Samsung identified the Final Four as one of the key seasonal events to boost its campaign to launch the brand new Samsung Galaxy S8 smartphone.
Over the course of the weekend's activities, Samsung will create special stands in public areas, allowing both VIP guests and the general public the opportunity to get their hands on the new Galaxy S8. A Virtual Reality booths will also be available to provide an immersive experience of the new smartphone’s capabilities.
The partnership will give Samsung exclusive branding in the media tribune at the Sinan Erdem Dome, along with other branding platforms inside the Final Four host arena, and will carry into next season, as well.