The Turkish Airlines EuroLeague and 7DAYS EuroCup have new homes in France and three other neighboring countries after SFR Sport acquired the broadcasting rights to those competitions over the next four seasons. The agreement allows SFR Sport, which is owned by Altice Group, to air the games in France, Switzerland, Monaco and Andorra.
SFR Sport will show some of each round's most-intriguing EuroLeague games, with an emphasis on teams with French stars such as CSKA Moscow (Nando De Colo, Leo Westermann), FC Barcelona Lassa (Thomas Heurtel, Adrien Moerman, Kevin Seraphin), Olympiacos Piraeus (Kim Tillie), Baskonia Vitoria Gasteiz (Rodrigue Beaubois, Vincent Poirier), Real Madrid (Fabien Causeur), Valencia Basket (Antoine Diot) and Zalgiris Kaunas (Axel Toupane). The network will also feature all games of French teams in the EuroCup, which this season includes ASVEL Villeurbanne, Limoges CSP and Levallois Metropolitans.
"We are delighted to partner with SFR Sport, which has established itself as a must-watch network for fans of sports in France and beyond," Alex Ferrer Kristjansson, Euroleague Basketball’s Director, Brand & Communication said. "Featuring all the best basketball competitions globally, SFR Sport has become the place to be for every fan in the territory, to enjoy the finest of French basketball – clubs and players – competing with the finest in Europe."
The agreement goes into effect immediately with SFR Sport slated to broadcast games from the first round of the 7DAYS EuroCup season on October 11 and from the opening games of the Turkish Airlines EuroLeague the next day.