Euroleague Basketball collaborates with Chipita in ground-breaking advertising campaign

Jan 29, 2018 by Print

Today sees the launch of a brand-new television advertising campaign for snack company Chipita S.A., in a ground-breaking collaboration between Euroleague Basketball, Premium Sponsor 7DAYS and award-winning agency Vimema.

The new ad campaigns of 7DAYS and Molto Croissant, recorded in three different countries, are being unveiled starting in markets all across Europe and they are being launched employing elements of the #GameON seasonal campaign.

This is the first time that an official partner has fully integrated EuroLeague content into a global commercial campaign with such success, and serves as a case study to show how Euroleague Basketball as an organization can provide support throughout all the stages of the marketing and communication plan of its partners, helping with creation of the concept, design and production.

Roser Queralto, Euroleague Basketball’s Chief Development Officer, said: “This collaboration with Chipita shows that being a member of the Euroleague Basketball partnership family doesn’t only involve receiving tickets and advertising slots for some of our games.

“As an organization, we have open communication with our partners on a daily basis, and we work very close together in various fields so we can offer valuable solutions which will help them achieve their commercial objectives.”

Owen J. Green, Sponsorship Director, Chipita S.A., said: "For Chipita and its leading International Brand 7DAYS, we continue to believe strongly that our partnership with Euroleague Basketball will allow us to reach our consumers through their passion for sports and their love for their favorite clubs. We are excited with the results of our co-operation and to share our latest TVC featuring the best players in the Euroleague with their favorite COOL Croissant!"