Continually striving for excellence:
activating the passion of basketball
for our clubs and fans.
We are our clubs and fans.
Our mission is to provide a collaborative,
aspirational and unifying framework
of excellence for the the whole of
Family: our fans, our clubs, our players
and our commercial partners. Through
fairness, integrity and honesty we have
a responsibility as guardians of the
European Basketball Leagues and the
collective values of its teams.
We reach into the communities at the
heart of our clubs to grow the sport of
basketball; positively impacting all those
who share in its values and passion.
Fans: capture the passion of basketball
through a unique experience.
provide support and leadership for
increased exposure and revenues.
deliver an environment of excellence
and elite sporting values.
extend multiple opportunities to build
relations with consumers.
be a centre of support, engagement