Euroleague Basketball is pleased to welcome BetVictor, one of Europe's leading online gaming companies, as the newest member in its family of partners. The deal will see BetVictor become the Official Betting Partner of Euroleague Basketball in Germany until 2020.
With nearly three-quarters of a century and strong experience under its belt, BetVictor’s pioneering approach and expertise in the gaming industry coupled with its understanding of European markets – particularly the German market – will help boost Euroleague Basketball's presence in Germany, a market of great strategic importance.
This major step further solidifies BetVictor's commitment to providing the sport's growing fanbase an enhanced gaming experience while the level of talent present in Euroleague Basketball’s competitions continues to increase attendance and mainstream appeal.
"BetVictor's vast experience in sports, and its outstanding success in its own field, make it the perfect partner to help Euroleague Basketball on its continuous path of growth," Roser Queraltó, Euroleague Basketball's Chief Business Officer, said. "We are excited to work together with BetVictor to grow the sport, especially in such a key market as Germany. It's a win-win-win situation for Euroleague Basketball, BetVictor and German fans."
Director of Sportsbook at BetVictor, Matt Scarrott, said: "Basketball is a roaring sport in Europe, and Euroleague Basketball competitions are playing a pivotal role in the increasing popularity of the game in basketball hotbeds and in new territories like Germany.
"We take pride in supporting Euroleague Basketball as the Official Betting Partner in the German market. The rise of the Euroleague Basketball is proving to have an impact in new markets embracing betting, which is interesting for our business and the gaming industry as a whole."
The 2018-19 Turkish Airlines EuroLeague season tips off with a bang on Thursday, October 11 and Friday, October 12 with eight games across the continent between the best 16 teams in Europe. German champion FC Bayern Munich hosts Anadolu Efes Istanbul in the Bavarian capital on Thursday.