Euroleague Basketball has created a brand-new, state-of-the-art app to offer fans of Europe's premier basketball competition a one-stop mobile destination. Euroleague Mobile, which was designed by German digital specialists D/UNIT, becomes the mobile address to watch Turkish Airlines Euroleague games and keep abreast of the latest news and content everywhere. Euroleague Mobile features not only the most up-to-date content about the Euroleague, but also that of the Eurocup and the ADIDAS NEXT GENERATION TOURNAMENT, to provide fans with a singular destination for optimised mobile basketball content.
Following the announcement of the new Euroleague TV powered by NeuLion, the ability to watch live games on-the-go on your phone is a staple of the new mobile platform, but the Euroleague Mobile app will be more than just a video hub. The app is designed to allow fans to receive customized alerts based on team preferences and will include an option to integrate the social media timelines of their favorite teams. Beemray technology has also been integrated into Euroleague Mobile to offer fans contextual engaging experiences, and to our partners, a real-time content medium to better understand and talk to our fans. The app is compatible with both Android and iOS platforms and can be downloaded from both Google Play and the Apple App Store.
"Nowadays, being mobile is as organic as breathing. We want our fans to experience Euroleague wherever and whenever they can, and a mobile-first approach is key for that," said Rayde Luis Báez, Head of Digital & Content Marketing at Euroleague Basketball. "This is the first of many steps in our 'Euroleague on Every Screen' policy, and we have made it flexible by design so that the input of our fans can be incorporated in subsequent releases."
Euroleague Basketball’s partner in designing and developing the app is D/UNIT, an up-and-coming digital sports marketing and communication agency based in Munich that has pushed the envelope in digital production for a very exclusive global clientele, and just has been awarded the 2015 FASPO Awards “Newcomer Agency of the Year” in the Germany, Austria and Switzerland region. The co-development is done also with a team from Modeso, based in Märstetten, Switzerland.
“We are very excited to be able to support the Euroleague to go one step further with their digital development and bring more people to this fascinating sport. On top we are looking forward to further develop the ecosystem together with the Euroleague and their sponsors," said Emanuel Tiefenthaler, Managing Partner at D/UNIT.