Continually striving for excellence: activating the passion of basketball for our clubs and fans.
We are our clubs and fans. Our mission is to provide a supreme sport and entertainment experience through a collaborative, aspirational and unifying framework of excellence for the whole of the Euroleague Basketball family. We respect and protect history and tradition while embracing innovation and technology to deliver superior action and enjoyment.
We understand and embrace our responsibility as guardians of Europe’s international club competitions and honor the collective values of their teams.
We reach into the communities at the heart of our clubs to grow the sport of basketball, positively impacting all those who share its values and passion.
Fans: Fans define us. They are the master gene in our DNA. We aim at to capture the passion of basketball by enabling fans to engage with the best of European basketball, providing the best fan experience in sports and placing our fans at the center of every decision.
Clubs: Our clubs are the foundation of the sport and hold an integral role in their communities. We commit to protect their heritage and tradition and to provide support and leadership for increased exposure and revenues.
Players: Our players represent the collective and individual values of the league and its clubs. We devote our efforts to delivering an environment of excellence and elite sporting values, and to enhancing their performance on and off the court.
Commercial Partners: We deliver. We build true partnerships for brands to create successful relations with consumers.
Communities: We undertake responsibility. Our league, our clubs and our players constantly aspire to be a center of support, engagement and upliftment for the communities we operate in.