EB is a global leader in the sports and entertainment business, committed to running the top European competitions of professional basketball clubs under a unique and progressive organizational model.
Owned and administered by some of the most successful and historic clubs in the world, EB’s vision is to continually strive for excellence and activate the passion of basketball for their players, clubs and fans. Their mission is to provide a supreme sport and entertainment experience through a collaborative, aspirational and unifying framework of excellence for the whole EB community.
EB manages and organizes the continent’s two premier men’s basketball competitions, the EuroLeague and the EuroCup, as well as the sport’s premier under-18 showcase, the EB Next Generation Tournament.
The EB competitions bring the elite of European basketball to all five continents through its broadcasting partners, and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of impactful community and educational programs. Its ground- breaking corporate social responsibility program One Team features all EB clubs and has already made a difference in the lives of over 19,000 participants. Its grassroots program EuroLeague Academy develops basketball tournaments across various cities in EuroLeague territories. Its Sports Business MBA trains future professionals in sports management.
Turkish Airlines, 7DAYS and Adidas are the current naming sponsors of the EuroLeague, the EuroCup and the EB Next Generation Tournament, respectively, and therefore form part of their logos.
To be an authentic and pioneering sports and lifestyle business.
To use the creative spirit inherent in the art of basketball to improve the game, the sport and the communities they serve.
To improve the on-court product and game experience
To improve the sport’s relevance and impact in the category and the culture
To improve the lives of the people (players, c bs
and fans) who engage with the EuroLeague