• Double digit growth on all digital platforms’ indicators
• More than 84 million impressions and 31 million video views during the Final Four weekend
The 2023 Turkish Airlines EuroLeague Final Four will live long in the memory of European basketball fans for the teams' elite-level play on the court and the unforgettable moments that came with it. Throughout the weekend, fans were able to stay up to date with the latest news, plays and behind-the-scenes access, leading to record numbers across all of Euroleague Basketball's digital platforms.
Many fans head to the official EuroLeague website in order to remain informed about the latest goings on in the world of Europe's premier basketball competition and there was plenty on offer for those who stopped by. This total increased by 44.4% in terms of users and by 44.77% when counting the number of sessions. Page views were up by 43.81%.