Fans will be brought even closer to the protagonists – the players
The EuroLeague's Rivalry Series is ready for lift-off

The 2024-25 Turkish Airlines EuroLeague season gets underway on Thursday, October 3, and that marks the start of a new series by Euroleague Basketball called ‘Rivalry Series’, which focuses on one key fixture each round. To kick things off is FC Bayern Munich hosting Real Madrid this Thursday night at the brand-new SAP Garden, which opens its doors on the continental stage for the first time.
Rivalry Series games will build on historic and new rivalries around the league by focusing on creating momentum on a round-by-round basis, sparking the conversation among fans. Rivalry Series will hit EuroLeague platforms using a 360º strategy, be that on social media, the website or the broadcast itself. On-site social media coverage, a pre- and post-game show for selected Rivalry Series games, special podcasts recorded at the newly built studio at Euroleague Basketball headquarters and much more to bring fans even closer to the action for the biggest games in the EuroLeague calendar.
Rivalry Series fixtures will include the Istanbul, Spanish, Greek, Serbian and Italian derbies, as well as the clash between Paris Basketball and Panathinaikos AKTOR Athens – last year’s winners of the BKT EuroCup and EuroLeague, respectively – and a rematch of the 2024 championship game between the Greens and Real Madrid, among many more.