This initiative will deliver the #EveryGameMatters essence to a wider audience
EuroLeague Amplifier Program is ready to leave its mark at Final Four in Abu Dhabi
Final Four
2 Χρόνος Ανάγνωσης
For the first time ever, more than 20 influencers from around the world are coming together for the Turkish Airlines EuroLeague Final Four in Abu Dhabi as part of the EuroLeague’s Amplifier Program.
This crew of creators—from basketball content savants to lifestyle and travel trendsetters—has a combined reach of almost 15 million followers on Instagram (14,985,400) and over 19 million on TikTok (19,326,800). They’re flying in from Spain, Italy, France, Germany, Greece, Turkiye and the United Kingdom to join their UAE counterparts, and they’ll be giving their communities a front-row seat to everything happening at the Final Four and beyond. Among the 18 influencers are Elvis Ude (Spain), Ovie Soko (UK), Valentina Vignali (Italy), Berk Keklik (Turkiye) and Shehab Alhashemi (UAE).
In Abu Dhabi, these content creators will be able to experience sport, culture, and entertainment, all while showing the world what the EuroLeague is all about: passion, fun, and bringing people together. With exclusive access to the event and behind-the-scenes moments, these creators will dive into everything the league has to offer—from the Final Four games to the FanZone and the adidas NextGen EuroLeague—and bring fans along for the ride.
Away from the court, the partnership with Experience Abu Dhabi will allow the content creators to explore local culture, visit iconic landmarks, and try some of the exciting attractions Abu Dhabi has to offer, as they capture the full vibe of the city and share it with millions of fans across the globe.
The goal of their presence is to help bring in a younger audience and provide a different perspective at the Final Four, which in turn will help boost the reach of the EuroLeague. Brisco, a former world champion freestyle basketball performer, will also perform during the NextGen EuroLeague Championship Game.
The EuroLeague Amplifier Program will allow the EuroLeague to open up to new communities, connect cultures, and turning the Final Four weekend into something bigger than basketball. The influencers will help spread the energy of #EveryGameMatters during their stay in Abu Dhabi.
List of content creators heading to Abu Dhabi as part of the Amplifier Program:
Shehab Alhashemi (UAE)
Marco D’Uva (Italy)