- Final Four conversation reached a record 22.4M engagements and 165.3M video views on social media
- Euroleague Basketball official accounts platforms reached double- or triple-digit growth
Digital Growth & Social Media Engagement at 2024 Final Four reached historical highs
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6 Mins read
The 2024 Turkish Airlines EuroLeague Final Four, held from May 24 to 26 in Berlin, Germany, achieved unprecedented success in digital engagement, setting new records across multiple platforms. Featuring Fenerbahce Beko Istanbul, Olympiacos Piraeus, Panathinaikos AKTOR Athens, and Real Madrid, the event captivated millions of fans worldwide through an innovative and expansive digital ecosystem.
The Final Four conversation reached unparalleled heights, with fans watching more videos than ever before. A staggering 165.3 million video views marked a 163% increase from the previous season. Engagement levels soared, with 22.4 million interactions representing a 110% growth. This surge in digital activity was driven primarily by YouTube, which experienced a remarkable rise of 163% in engagement and a 48% increase in video views.
A major highlight of the digital outreach was the YouTube Pre-game Show, hosted by prominent figures EuroLeague Champion Dimitris Itoudis, Baskonia Vitoria-Gasteiz player Chima Moneke, basketball expert Leigh Ellis and Deniz Aksoy. The show garnered an impressive 13.4 million accumulated views, significantly contributing to the overall success.
Instagram also played a crucial role, delivering a spectacular 120% growth in engagement and an astonishing 314% increase in video views compared to the previous season. The platform provided fans with an inside view of all the top moments from the event.
EuroLeague Basketball's social media accounts emerged as the leading conversation creators, accumulating 6.8 million engagements, an 86% increase, and reaching 83.5 million viewers, a 118% rise.
Overall, the event's digital content amassed a total of 144.5 million impressions, solidifying its place as a landmark moment in sports digital engagement.
Euroleague.net once again became the point of reference for all basketball fans who wanted to stay updated about the latest information on the event, with 52% more users visiting the site and a 32% increase in sessions. The most anticipated moments of the Final Four weekend, the Friday and Sunday games, not only brought a fully packed Uber Arena but also millions of fans following from their homes. Euroleague.TV Final Four passes experienced a 153% growth, with a 161% increase in fans watching live through the league's official OTT platform.