• "Spider-Man: Across the Spider-Verse", official movie partner of the Final Four
• Fans to enjoy multi-platform presence of Spider-Man
Euroleague Basketball and Sony Pictures have joined forces to celebrate the exciting upcoming release of the latest movie of your friendly neighborhood Spider-Man, to be released in cinemas worldwide beginning on June 2.
"Spider-Man: Across the Spider-Verse" will be the official movie partner of the Final Four, to be held at the magnificent Zalgirio Arena in Kaunas, Lithuania, from May 19 to 21.
Sony Pictures and Euroleague Basketball have reached a multi-platform agreement that will target both the fans witnessing the Final Four games on-site and the millions who will follow the event from their homes. Special on-court activations with – the movie's main soundtrack theme and a special teaser trailer created for the event – will amuse the thousands of fans filling the already sold-out Zalgirio Arena.
"Spider-Man: Across the Spider-Verse" is the second part of the Spider-Man animation movies saga that introduced revolutionary animation concepts, mixing computer animation with traditional hand-drawn comic book techniques. The first part, "Spider-Man: Into the Spider-Verse", was one of the biggest hits of 2018, grossing $384.3 million worldwide and winning the Best Animated Feature at the 91st Academy Awards.
Those watching at home will also have a chance to glimpse your friendly neighborhood Spider-Man on global television broadcasts during the Final Four with thematic TV graphics and a special appearance just before the Championship Game of a tailor-made apparition using revolutionary augmented reality technology.
Lastly, special "Spider-Man: Across the Spider-Verse" content will be created for all Euroleague Basketball Social media platforms, allowing all fans to enjoy what will certainly be one of the top blockbusters for this summer.
Spider-Man comic-books and movies have popularized the famous adage stated by Uncle Ben: "With great power comes great responsibility." That concept is applicable to all four teams and their players during the Final Four. After proving to be the best teams of the season, one team's players will have the biggest responsibility of their careers – lifting the EuroLeague trophy!