As part of its ongoing efforts to support local companies and feed into the grassroots passion for the sport, Euroleague Basketball is excited to welcome Tehnomanija, Kafeterija and DDOR Novi Sad to its family of partners. By associating these three premium local brands with Europe’s marquee basketball event, local fans can enjoy the unique Final Four experience even more and enhance their passion for basketball.
Tehnomanija, Kafeterija, and DDOR Novi Sad join family of Final Four partners
Kafeterija is one of the biggest coffee chains in Eastern Europe with more than 40 coffee shops in Serbia and Montenegro. Tehnomanija is a local leader in selling technology and electronic consumer goods. DDOR Novi Sad is among the largest and most trusted insurance companies in Serbia.
Euroleague Basketball is committed to working with outstanding local brands that have shown a grassroots commitment to the sport in various European regions. Accordingly, these premium local brands will gain valuable exposure through the EuroLeague’s ever-growing reach.
KAFETERIJA
Kafeterija is one of the biggest coffee chains in Eastern Europe. With more than 40 coffee shops opened in five cities in Serbia and Montenegro in only eight years, Kafeterija is one of the fastest-growing Serbian brands.
What makes Kafeterija stand out is its quality coffee, high standards of service and a unique approach to promotion. It boasts a team of young experts eager to learn and make the brand better and more fit for customers day by day.
Tehnomanija
Tehnomanija, part of Roaming group, is a leader in selling technology and electronic consumer goods. It has 1,800 employees in 124 stores in Serbia and nearly 5 million website visitors per month. Tehnomanija offers more than 20,000 different products and this number is constantly growing as new categories such as fitness, baby and garden equipment are introduced. The company's vision is to become a regional omnichannel retailer and provide a top-notch customer experience in all selling and communication channels.
DDOR Novi Sad
DDOR Novi Sad has more than 75 years of experience in the local insurance industry. Since 2012, it has been part of the leading Italian group Unipol Gruppo S.p.A. with a written premium of more than EUR 13 billion in 2021 and with close to 17 million clients.
With its team of over 1,300 employees and through its strong and developed network of 100 internal and over 500 external points of sale, DDOR Novi Sad serves nearly 400,000 customers with a premium of almost RSD 14 billion. DDOR Novi Sad is a socially responsible company and invests significant funds in culture, art, sports, environment protection and traffic safety. DDOR is the official insurance of the Olympic Committee of Serbia and the project "Novi Sad - European Capital of Culture".