The 2022 Turkish Airlines EuroLeague Final Four in Belgrade will be like none before, with new levels of innovation serving the fans thanks to Turkish Airlines.
Turkish Airlines introduces a new level of innovation to the Final Four
Turkish Airlines is collaborating with Hawk-Eye Innovations, which also runs the competition's instant-replay system, to calculate the flight time of players at the Final Four during the most impressive plays. When players rise for show-stopping dunks or a thunder-stealing blocks, fans will be able to learn just how long each was in the air.
Already, during the playoffs, fans have been able to enjoy flight time highlight clips on EuroLeague social media. Now, thanks to Turkish Airlines, those calculations will be made and shared during the game, and fans will be able to enjoy them live during the broadcasts.
Virtual Reality made its Final Four debut last season in Cologne, Germany, where for the first time in European basketball history, VR tickets were sold and fans could follow the action as though they were sitting at courtside. In Belgrade, there will be two 180-degree cameras on each of the backstops and another 360-degree camera from which fans can take control of their view with an Oculus Headset, Andorid or iOS app, or through the dedicated Final Four website.
After the success of last season's first Final Four VR broadcast, this year Turkish Airlines is enabling the technology from YBVR to bring fans to Stark Arena directly from their homes. To access the YBVR experience, fans need to purchase the Euroleague TV Final Four pass.
What's more, in collaboration with VRM and Turkish Airlines, Euroleague Basketball is launching its metaverse; a virtual world where fans will have the opportunity to participate in Final Four activities from anywhere in the world.
Simply log in to Euroleagueland.net with any mobile device or personal computer to create your own avatar and hang out with other fans, play engaging games and earn coins that unlock special features and experiences that money can't buy. These are only for the truest of EuroLeague fans!
Fans participating in Turkish Airlines' Miles and Smiles program can link their metaverse account and collect miles through achievements in the metaverse.