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Euroleague Basketball announces its live content lineup for Final Four Abu Dhabi
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Euroleague Basketball unveils a groundbreaking lineup of content and social media experiences for the Turkish Airlines EuroLeague Final Four in Abu Dhabi, reflecting the league's remarkable growth across platforms where global fans spend much of their time.
Tip-Off Celebration and Press Conference
Euroleague Basketball will launch an unprecedented tip-off celebration on Thursday, May 22. Live coverage begins with red carpet arrivals hosted by Deniz Aksoy and Shani Blatt. Following the red carpet, basketball enthusiasts can tune in to YouTube for panel conversations featuring legendary EuroLeague figures. The festivities culminate with the Opening Press Conference, where head coaches and star players from all of the Final Four teams will address the media.
Star-Studded Live Shows with Basketball Legends
On Friday, May 23, EuroLeague will deliver special live pre-game and post-game shows hosted by influential female basketball voices Vasiliki Karamouza from Greece and Deniz Aksoy from Turkiye. They will be joined by three-time EuroLeague champion and All-25 EuroLeague Team member Mike Batiste, and iconic coach David Blatt. Both Batiste and Blatt will serve as main analysts alongside veteran broadcaster Dane Arlauckas for comprehensive coverage of the semifinals on Friday and the Championship Game on Sunday, May 25, offering unparalleled insights and analysis of the Final Four action.
Innovative "Live PodCourts" experience
In a testament to EuroLeague's commitment to innovative storytelling, the league will host "Live PodCourts" on YouTube on Saturday and Sunday during the adidas NextGen EuroLeague Finals. This pioneering format will feature live commentary delivered courtside from specially designed couches created for the occasion, bringing fans closer to the action than ever before.
Exclusive TikTok access
Breaking new ground in digital fan engagement, the EuroLeague will deliver live pre-game streams for both Semifinals and a live post-game Championship Game celebration stream exclusively on TikTok. Hosts SBB_UK will take viewers behind the scenes of European basketball's premier event, offering previously unheard-of access to the Final Four experience.
The extensive content strategy reflects EuroLeague's vision to remain at the forefront of sports entertainment in a rapidly evolving digital landscape, consistently pushing boundaries to enhance the fan experience across all platforms on a global scale.