With the desire of making the business of basketball as vibrant as the games themselves, executives from the Turkish Airlines EuroLeague and the 7DAYS EuroCup descended upon the annual Euroleague Basketball Business Summit in Barcelona on Wednesday to incubate ideas for engaging loyal and new fans with unique experiences in order to enhance club revenues in the season ahead.
To reach those goals, more than 90 business professionals from clubs in both competitions, among 160 guests total, welcomed a cross-section of speakers on subjects ranging from partnership strategies and tech injections to arena design and attracting new, more diverse customers and fans. The attendees were welcomed by Jordi Bertomeu, President and CEO of Euroleague Basketball, who said that the leagues and the clubs must align strategies under a strong brand umbrella that shares consistent principles, values and experiences with fans.
"We have huge potential to grow, and that's why we are here today," he said. "If we want to continue being a disruptive entity, different from all the other European organizations, we should invest in the people and embrace the technology that will help us develop our business, will help us to talk more and better to our fans, will help us to improve their experience, to improve our product, and as a consequence, to grow our business."
Summit emcee Marshall Glickman, CEO of G2 Strategic Global Sports Business Solutions, congratulated the assembled clubs for the progress he has seen as an outside Euroleague Basketball Business Advisor working with them on through the organization's two-year-old Business Operations & Club Services (BOCS).
"This is a league that's on the move," Glickman said. "Change is happening here at a faster pace than I expected. Keep up the good work. The purpose of this summit is to inspire all of you to continue to move forward."