Paris and Berlin to host inaugural season.
The tournament will be hosted within Euroleague's Off Court urban culture events
Building on the success of Off-Court, an event that merges basketball and urban culture, Euroleague Basketball and Turkish Airlines introduce Hoop District, a brand-new competition that will see content creators from all around Europe compete to be crowned European champions on and off the court and fight for a €10,000 cash prize!
Hoop District is not your average basketball tournament; it's a disruptive celebration of talent, culture, and the dynamic intersection of sports and social media. Embracing the spirit of the modern era, Hoop District is poised to captivate a young and diverse audience, bringing together basketball enthusiasts and social media followers for an unforgettable experience.
Hoop district is an innovative, one-day 3x3 tournament where six top Influencers – Marco D'Uva (Italy), Dimitris Kyrsanidis (Greece), Reda Ouahbi (France), SBB (UK), Tresco (Spain) and Valentina Vignali (Italy) – will jump from the screen to become team captains. These influential figures, supported by their vast social media reach, will not only lead their respective teams but also hand-pick the most promising male and female players, injecting a fresh and dynamic energy into the competition. . Hoop District also sees the introduction of special and exciting game rules – including "Buckle-Up" substitution requirements and four innovative "Power-Up" play options, of which two can be invoked by each team in every game – that will make this new competition truly entertaining.