The Lotus watch brand has been named the Official Timekeeper of the 2023 Turkish Airlines EuroLeague Final Four. Lotus watches are part of the renowned Festina Group, which is headquartered in Barcelona and has more than three decades of history in manufacturing watches that appeal to a wide range of consumers.
Lotus watches are known for their contemporary urban and trendy styles, which are befitting of EuroLeague athletes. Just as the EuroLeague stands out on the sporting scene, so too will young consumers seeking a timepiece that marries innovative technology, quality materials and cutting edge design.
As part of its sponsorship agreement with Euroleague Basketball, Lotus will sponsor the shot clocks at the Final Four and award a specially crafted watch to the Final Four MVP.