FC Bayern Munich has shown great innovation and creativity by making a virtual assistant, "Ben", available for any inquiries that its fans might have. This is an important step in the right direction for European basketball as a whole as Bayern becomes one of the first clubs on the continent to implement this technology with a chatbot.
Since the beginning of October, Bayern fans have been able to interact with Ben about any questions they might have, ranging from information about tickets, the arena, latest news, the team, and a whole lot more.