Euroleague Basketball is proud to announce the extension of its partnership with SKY Italia, which will be the exclusive broadcaster of the Turkish Airlines EuroLeague and BKT EuroCup in Italy through the 2027-28 season.

SKY Italia to exclusively broadcast Euroleague Basketball competitions until 2028

Euroleague Basketball is proud to announce the extension of its partnership with SKY Italia, which will be the exclusive broadcaster of the Turkish Airlines EuroLeague and BKT EuroCup in Italy through the 2027-28 season.

This renewed three-year agreement further strengthens the collaboration between Euroleague Basketball and SKY Italia, which has been the official broadcaster in the Italian market since 2021. Under the new deal, Sky will provide comprehensive coverage of all games featuring Italian teams in both competitions, broadcasting them live on Sky and NOW, along with at least two additional EuroLeague games per week. The deal was secured by Euroleague Basketball’s strategic partner IMG.

Sky’s coverage will extend beyond live games, with daily updates on Sky Sport 24, exclusive pre-game studio programs for each EuroLeague Round, and enhanced news coverage on [skysport.it](http://skysport.it) and Sky Sport’s official social media platforms, ensuring fans remain fully engaged throughout the season.

"We are thrilled to continue our successful partnership with Sky Italia," said Alex Ferrer Kristjansson, Chief Marketing Communications Officer of Euroleague Basketball. "Sky has consistently demonstrated its commitment to delivering high-quality coverage and promoting the Turkish Airlines EuroLeague and BKT EuroCup to Italian fans. This renewal ensures that basketball enthusiasts in Italy can continue to enjoy best-in-class access to the top competitions in European basketball."

Marzio Perrelli, Executive Vice President Sport of Sky Italia: "We are proud to be able to exclusively broadcast the two top European basketball club competitions, EuroLeague and EuroCup.  Two competitions that go to enrich the new Sky Sport Basket Channel, testifying to our commitment to basketball, among the fundamental pillars of our Casa dello Sport".

With this extension, Sky Italia reaffirms its status as the premier destination for basketball coverage in Italy, offering fans exclusive access to the Turkish Airlines EuroLeague, BKT EuroCup, NBA, and FIBA National Team competitions—all under one roof.



The Board of Shareholders of Euroleague Commercial Assets (ECA) convened on Thursday, May 29, 2025, to deliberate on key strategic initiatives aimed at shaping the future of the competitions.

Euroleague Commercial Assets Board Addresses Strategic Developments for the Future of the Competitions

During the meeting, the Board approved the proposal to expand the Turkish Airlines EuroLeague to 20 teams beginning with the 2025–26 season. This proposal will be submitted to the General Assembly for final ratification. 

In parallel, the Board agreed to present a preliminary list of proposed participating teams, contingent upon the completion of all required formalities.

The Board also held initial discussions regarding potential additional expansion scenarios for seasons beyond 2025–26.

Further information will be disclosed to the public as it becomes available.

The Board of Shareholders of Euroleague Commercial Assets (ECA) convened on Thursday, May 29, 2025, to deliberate on key strategic initiatives aimed at shaping the future of the competitions.

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred in the 2025 Turkish Airlines EuroLeague Final Four Semifinals.

Latest disciplinary decisions

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred in the 2025 Turkish Airlines EuroLeague Final Four Semifinals.

- Olympiacos Piraeus has been sanctioned with a fine of €10,000, for the offensive chants by its fans, under Article 29.2.f) of the Euroleague Basketball Disciplinary Code.
- Panathinaikos AKTOR Athens has been sanctioned with a fine of €7,000, for the offensive chants by its fans, under Article 29.2.f) of the Euroleague Basketball Disciplinary Code.
- Fenerbahce Beko Istanbul has been sanctioned with a fine of €5,000, for the offensive chants by its fans, under Article 29.2.f) of the Euroleague Basketball Disciplinary Code.
- Ergin Ataman, head coach of Panathinaikos AKTOR Athens, has been sanctioned with a fine of €10,000 for the undertaking of actions that cause the abnormal interruption of a game under Article 27.2.a) of the Euroleague Basketball Disciplinary Code. 
- Mr. Dimitris Giannakopoulos, majority shareholder of Panathinaikos AKTOR Athens, has been sanctioned with a 5-game suspension to attend Euroleague Basket games and a fine of €10,000 for his threatening actions against the Euroleague Basketball referees under Article 27.1.c) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball is pleased to welcome KTL Sports Flooring to its family of partners as the official supplier of basketball courts for the 2025 Turkish Airlines EuroLeague Final Four in Abu Dhabi.

KTL is the official court supplier of the 2025 Final Four

Euroleague Basketball is pleased to welcome KTL Sports Flooring to its family of partners as the official supplier of basketball courts for the 2025 Turkish Airlines EuroLeague Final Four in Abu Dhabi. Like everything else at the Final Four, the court that the players compete on will be world-class, both for the games at Etihad Arena and the NextGen EuroLeague competition at Mubadala Arena. 

KTL is a manufacturer of high-end wooden sports flooring, which EuroLeague players have already played many games on. KTL floors are used by EuroLeague clubs Real Madrid and Baskonia Vitoria-Gasteiz as well as by BKT EuroCup power Valencia Basket.

These wooden courts incorporate remarkable innovation. All the graphics, lines and paint are factory printed using laser techniques under the layers of sports UV lacquer, allowing the display of graphics never before seen on a traditional wooden court. KTL's innovation also brings added value in terms of player safety by eliminating friction variations between logos, perimeters and the rest of the court. 

KTL's state-of-the-art courts are certain to upgrade the viewing experience for fans both in the stands at Etihad Arena and at home and will enable some surprises that have yet to be unveiled. 

Euroleague Basketball is proud to announce that Trendyol, one of the world’s leading e-commerce marketplaces, has become an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four, which takes place from May 23 to 25 at the iconic Etihad Arena in Abu Dhabi.

Trendyol Becomes Official Partner of the Turkish Airlines EuroLeague Final Four 2025 in Abu Dhabi

Euroleague Basketball is proud to announce that Trendyol, one of the world’s leading e-commerce marketplaces, has become an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four, which takes place from May 23 to 25 at the iconic Etihad Arena in Abu Dhabi.

Founded in 2010, Trendyol has rapidly expanded its international footprint, now operating across 27 European countries, Azerbaijan and having made a strong entrance into the Gulf markets in 2023. The brand has become one of the most downloaded shopping apps in the region, serving over three million customers. This new partnership underscores Trendyol’s ongoing commitment to the world of sports, building on its existing support for football, volleyball, and Olympic disciplines.

Paulius Motiejunas, Chief Executive Officer of Euroleague Basketball, said: "It is a pleasure to welcome Trendyol as an Official Partner of the 2025 EuroLeague Final Four. Partnering with a leader in the e-commerce sector with a strong presence in the UAE highlights the EuroLeague’s global appeal and growing influence in new territories."

Çağlayan Çetin, President of Trendyol Group, said: "We are proud to partner with the EuroLeague for this iconic event in the UAE. As a brand committed to innovation and the growth of sport, this collaboration is a natural step in our journey to expand our impact across key markets and connect with a wider international audience."

The Trendyol brand will be displayed on on-court promotional platforms at the magnificent Etihad Arena, where AS Monaco, Fenerbahce Beko Istanbul, Olympiacos Piraeus, and Panathinaikos AKTOR Athens will compete to become the 2025 EuroLeague champion. Trendyol will also have a strong presence at the Final Four FanZone, the central meeting point for all devoted fans throughout the event.

This high-profile collaboration further cements the EuroLeague’s influence in the Gulf region and reflects Trendyol’s ongoing investment in connecting communities through world-class sporting events.

Mr. Dimitris Giannakopoulos, the majority shareholder of Panathinaikos AKTOR Athens, has been sanctioned with fine amounting a total of €100,000 for statements on social media regarding the officiating performance, disparaging remarks and damages towards other clubs, individuals and Euroleague Basketball organization, in accordance with Article 24.2. b), c) and d) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred during the 2024-25 Turkish Airlines EuroLeague Playoffs.

Euroleague Basketball has announced the following disciplinary decision pertaining to incidents that occurred in the 2024-25 Turkish Airlines EuroLeague Playoff B Game 4

Latest disciplinary sanctions

- FC Barcelona has been sanctioned with a fine of €7,000 for the throwing of objects on to the playing court, on occasion of the Game 4 of the FC Barcelona – AS Monaco playoffs series, under Article 29.2.g) of the Euroleague Basketball Disciplinary Code.

The 2024-25 Turkish Airlines EuroLeague Regular Season will be remembered not only as the most competitive regular-season campaign on the court, but also as the most followed in history. For the fourth consecutive year, in-arena attendance set a new record with a remarkable 3,039,060 spectators. Off the court, the League’s digital and social media performance continued to break new ground, cementing the EuroLeague’s status as a global leader in sports engagement.

Turkish Airlines EuroLeague Regular Season shatters digital and social media records

- **Double digit growth on platforms' engagement, followers and views**
- **A record 1.5 billion impressions reached**

The 2024-25 Turkish Airlines EuroLeague Regular Season will be remembered not only as the most competitive regular-season campaign on the court, but also as the most followed in history. For the fourth consecutive year, in-arena attendance set a new record with a [remarkable 3,039,060 spectators](https://www.euroleaguebasketball.net/en/news/euroleague-regular-season-attendance-sets-new-record/). Off the court, the League’s digital and social media performance continued to break new ground, cementing the EuroLeague’s status as a global leader in sports engagement.

**SOCIAL MEDIA: UNPRECEDENTED GROWTH ACROSS ALL CHANNELS**

The EuroLeague’s social media platforms saw double-digit growth in all key metrics, with total impressions reaching a record-breaking 1.5 billion. Total video views surged by 56%, totaling 816 million, while engagement raised by 21%, showing just how passionate the EuroLeague fan base is.

- [Instagram](https://www.instagram.com/euroleague/#) emerged as the top-performing platform with 1.34 million followers, marking a 22% increase. The platform drove 559 million views (+58%) and 918.6 million impressions (+33%), solidifying its status as the EuroLeague fan base’s favorite social network.

- [TikTok](https://www.tiktok.com/@euroleague) was the standout growth platform, with triple-digit gains across the board. Impressions soared by 126% to 149.4 million, views hit 149.5 million (+126%), and engagement doubled (+105%) to reach 11.2 million. A highlight was the exclusive [*Hoop District* live stream collaboration](https://www.euroleaguebasketball.net/euroleague/news/hoop-district-goes-live-on-tiktok-a-groundbreaking-global-first/), aligning perfectly with the disruptive and innovative spirit of the tournament.

- [YouTube](https://www.youtube.com/euroleague), [X](https://x.com/Euroleague) (formerly Twitter) and [Facebook](https://www.facebook.com/TheEuroLeague/) also posted significant growth. [YouTube](https://www.youtube.com/euroleague) engagement increased by 92% to 676,732, and views climbed 63% to 32.1 million, driven by popular series like the [EuroLeague & Friends](https://www.youtube.com/playlist?list=PLXcjy-GNBj1yVF3i2kWIseta5qBjEJSmP) and [Fantasy Challenge](https://www.youtube.com/playlist?list=PLXcjy-GNBj1xiCJQa4EM2lCMCqXSVxLr7) podcasts. On [X](https://x.com/Euroleague), engagement rose by 13%, with a 4% increase in views, now totaling 51.2 million, while [Facebook](https://www.facebook.com/TheEuroLeague/) registered 173.2 million impressions.

[**EUROLEAGUE.TV**](http://EUROLEAGUE.TV) **AND FANTASY GAME: FAN ENGAGEMENT REIMAGINED**

[EuroLeague.TV](http://EuroLeague.TV), the League’s official OTT platform, saw a 37% increase in subscriptions. Key upgrades - such as seamless integration with [EuroLeague.net](http://EuroLeague.net) and expanded streaming coverage, including the 2025 LBA Final Eight - enhancing the fan experience and broadening its reach.

Meanwhile, the [EuroLeague Fantasy Challenge](https://euroleaguefantasy.euroleaguebasketball.net/login?from=/) game continued its meteoric rise, with a record 290,000 players (+101%) and 541,000 teams created (+63%). With high engagement across key markets like Serbia, Greece, Italy, Turkiye, Spain and Germany, and successful partnerships with leading media outlets, the [EuroLeague Fantasy Challenge](https://euroleaguefantasy.euroleaguebasketball.net/login?from=/) has truly become a global phenomenon.

Euroleague Basketball has announced the following disciplinary decision pertaining to incidents that occurred in the 2024-25 Turkish Airlines EuroLeague Playoff C Game 2

- Mr. Tiago Splitter, head coach of Paris Basketball, has been sanctioned with a fine of € 8,000 for the undertaking of actions that cause the abnormal interruption of a game on occasion of its away game against Fenerbahce Beko Istanbul under 27.2.a) of the Euroleague Basketball Disciplinary Code.