Euroleague Basketball is proud to announce that Trendyol, one of the world’s leading e-commerce marketplaces, has become an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four, which takes place from May 23 to 25 at the iconic Etihad Arena in Abu Dhabi.

Trendyol Becomes Official Partner of the Turkish Airlines EuroLeague Final Four 2025 in Abu Dhabi

Euroleague Basketball is proud to announce that Trendyol, one of the world’s leading e-commerce marketplaces, has become an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four, which takes place from May 23 to 25 at the iconic Etihad Arena in Abu Dhabi.

Founded in 2010, Trendyol has rapidly expanded its international footprint, now operating across 27 European countries, Azerbaijan and having made a strong entrance into the Gulf markets in 2023. The brand has become one of the most downloaded shopping apps in the region, serving over three million customers. This new partnership underscores Trendyol’s ongoing commitment to the world of sports, building on its existing support for football, volleyball, and Olympic disciplines.

Paulius Motiejunas, Chief Executive Officer of Euroleague Basketball, said: "It is a pleasure to welcome Trendyol as an Official Partner of the 2025 EuroLeague Final Four. Partnering with a leader in the e-commerce sector with a strong presence in the UAE highlights the EuroLeague’s global appeal and growing influence in new territories."

Çağlayan Çetin, President of Trendyol Group, said: "We are proud to partner with the EuroLeague for this iconic event in the UAE. As a brand committed to innovation and the growth of sport, this collaboration is a natural step in our journey to expand our impact across key markets and connect with a wider international audience."

The Trendyol brand will be displayed on on-court promotional platforms at the magnificent Etihad Arena, where AS Monaco, Fenerbahce Beko Istanbul, Olympiacos Piraeus, and Panathinaikos AKTOR Athens will compete to become the 2025 EuroLeague champion. Trendyol will also have a strong presence at the Final Four FanZone, the central meeting point for all devoted fans throughout the event.

This high-profile collaboration further cements the EuroLeague’s influence in the Gulf region and reflects Trendyol’s ongoing investment in connecting communities through world-class sporting events.

Mr. Dimitris Giannakopoulos, the majority shareholder of Panathinaikos AKTOR Athens, has been sanctioned with fine amounting a total of €100,000 for statements on social media regarding the officiating performance, disparaging remarks and damages towards other clubs, individuals and Euroleague Basketball organization, in accordance with Article 24.2. b), c) and d) of the Euroleague Basketball Disciplinary Code.

Latest disciplinary decisions

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred during the 2024-25 Turkish Airlines EuroLeague Playoffs.

Euroleague Basketball has announced the following disciplinary decision pertaining to incidents that occurred in the 2024-25 Turkish Airlines EuroLeague Playoff B Game 4

Latest disciplinary sanctions

- FC Barcelona has been sanctioned with a fine of €7,000 for the throwing of objects on to the playing court, on occasion of the Game 4 of the FC Barcelona – AS Monaco playoffs series, under Article 29.2.g) of the Euroleague Basketball Disciplinary Code.

The 2024-25 Turkish Airlines EuroLeague Regular Season will be remembered not only as the most competitive regular-season campaign on the court, but also as the most followed in history. For the fourth consecutive year, in-arena attendance set a new record with a remarkable 3,039,060 spectators. Off the court, the League’s digital and social media performance continued to break new ground, cementing the EuroLeague’s status as a global leader in sports engagement.

Turkish Airlines EuroLeague Regular Season shatters digital and social media records

- **Double digit growth on platforms' engagement, followers and views**
- **A record 1.5 billion impressions reached**

The 2024-25 Turkish Airlines EuroLeague Regular Season will be remembered not only as the most competitive regular-season campaign on the court, but also as the most followed in history. For the fourth consecutive year, in-arena attendance set a new record with a [remarkable 3,039,060 spectators](https://www.euroleaguebasketball.net/en/news/euroleague-regular-season-attendance-sets-new-record/). Off the court, the League’s digital and social media performance continued to break new ground, cementing the EuroLeague’s status as a global leader in sports engagement.

**SOCIAL MEDIA: UNPRECEDENTED GROWTH ACROSS ALL CHANNELS**

The EuroLeague’s social media platforms saw double-digit growth in all key metrics, with total impressions reaching a record-breaking 1.5 billion. Total video views surged by 56%, totaling 816 million, while engagement raised by 21%, showing just how passionate the EuroLeague fan base is.

- [Instagram](https://www.instagram.com/euroleague/#) emerged as the top-performing platform with 1.34 million followers, marking a 22% increase. The platform drove 559 million views (+58%) and 918.6 million impressions (+33%), solidifying its status as the EuroLeague fan base’s favorite social network.

- [TikTok](https://www.tiktok.com/@euroleague) was the standout growth platform, with triple-digit gains across the board. Impressions soared by 126% to 149.4 million, views hit 149.5 million (+126%), and engagement doubled (+105%) to reach 11.2 million. A highlight was the exclusive [*Hoop District* live stream collaboration](https://www.euroleaguebasketball.net/euroleague/news/hoop-district-goes-live-on-tiktok-a-groundbreaking-global-first/), aligning perfectly with the disruptive and innovative spirit of the tournament.

- [YouTube](https://www.youtube.com/euroleague), [X](https://x.com/Euroleague) (formerly Twitter) and [Facebook](https://www.facebook.com/TheEuroLeague/) also posted significant growth. [YouTube](https://www.youtube.com/euroleague) engagement increased by 92% to 676,732, and views climbed 63% to 32.1 million, driven by popular series like the [EuroLeague & Friends](https://www.youtube.com/playlist?list=PLXcjy-GNBj1yVF3i2kWIseta5qBjEJSmP) and [Fantasy Challenge](https://www.youtube.com/playlist?list=PLXcjy-GNBj1xiCJQa4EM2lCMCqXSVxLr7) podcasts. On [X](https://x.com/Euroleague), engagement rose by 13%, with a 4% increase in views, now totaling 51.2 million, while [Facebook](https://www.facebook.com/TheEuroLeague/) registered 173.2 million impressions.

[**EUROLEAGUE.TV**](http://EUROLEAGUE.TV) **AND FANTASY GAME: FAN ENGAGEMENT REIMAGINED**

[EuroLeague.TV](http://EuroLeague.TV), the League’s official OTT platform, saw a 37% increase in subscriptions. Key upgrades - such as seamless integration with [EuroLeague.net](http://EuroLeague.net) and expanded streaming coverage, including the 2025 LBA Final Eight - enhancing the fan experience and broadening its reach.

Meanwhile, the [EuroLeague Fantasy Challenge](https://euroleaguefantasy.euroleaguebasketball.net/login?from=/) game continued its meteoric rise, with a record 290,000 players (+101%) and 541,000 teams created (+63%). With high engagement across key markets like Serbia, Greece, Italy, Turkiye, Spain and Germany, and successful partnerships with leading media outlets, the [EuroLeague Fantasy Challenge](https://euroleaguefantasy.euroleaguebasketball.net/login?from=/) has truly become a global phenomenon.

Euroleague Basketball has announced the following disciplinary decision pertaining to incidents that occurred in the 2024-25 Turkish Airlines EuroLeague Playoff C Game 2

- Mr. Tiago Splitter, head coach of Paris Basketball, has been sanctioned with a fine of € 8,000 for the undertaking of actions that cause the abnormal interruption of a game on occasion of its away game against Fenerbahce Beko Istanbul under 27.2.a) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball has announced the following disciplinary decision pertaining to incidents that occurred in the 2024-25 Turkish Airlines EuroLeague Playoffs Game 1 and Play-In Showdown Game C.

**Turkish Airlines EuroLeague Playoffs Game 1**

• Mr. Sani Becirovic, Technical Director of Panathinaikos AKTOR Athens has been sanctioned with a fine of €8,000, for committing acts representing a lack of respect against the officiating crew on occasion of the game Panathinaikos AKTOR Athens– Anadolu Efes Istanbul, under Articles 27.2.b) of the Euroleague Basketball Disciplinary Code

• Mr. Ergin Ataman, Head Coach of Panathinaikos AKTOR Athens has been sanctioned with a fine of €8,000, for committing acts representing a lack of respect against the officiating crew on occasion of the game Panathinaikos AKTOR Athens– Anadolu Efes Istanbul, under Articles 27.2.b) of the Euroleague Basketball Disciplinary Code

**Play-In Showdown Game C**

• Mr. Codi Miller-McIntyre, Crvena Zvezda Meridianbet Belgrade player, has been sanctioned with a fine of €5,000 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.

• Mr. Ioannis Sfairopoulos, Crvena Zvezda Meridianbet Belgrade Head Coach, has been sanctioned with a fine of €5,000 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.

• Mr. Zeljo Drcelic, Crvena Zvezda Meridianbet Belgrade President, has been sanctioned with a fine of €15,000 for comments regarding the officiating performance, in accordance with Article 24.2.c) of the Euroleague Basketball Disciplinary Code.

The Turkish Airlines EuroLeague has set a new benchmark for fan engagement, with the 2024-25 regular season becoming the most attended in the competition’s history. The average attendance reached a record-breaking 10,589 spectators per game.

EuroLeague regular season attendance sets new record

- **Average attendance rose to an all-time high of 10,589 spectators per game**
- **More than 3 million fans attended games in person**
- **Four straight seasons of record-breaking attendance**

The Turkish Airlines EuroLeague has set a new benchmark for fan engagement, with the 2024-25 regular season becoming the most attended in the competition’s history. The average attendance reached a record-breaking 10,589 spectators per game, surpassing last season’s mark of 10,383 and representing a 2% increase, an average of 206 additional fans per game. For the fourth consecutive season, the attendance record has been broken, highlighting the strong bond between the fans and the league.

A total of 3,039,060 spectators attended EuroLeague games throughout the season, 38,219 more than the previous year. Notably, eight clubs sold at least 90% of their available tickets, up from six the previous season. This figure could have been even higher as Maccabi Playtika Tel Aviv was forced to relocate its home games to Belgrade due to external circumstances, often playing with limited capacity or no spectators.

Partizan Mozzart Bet Belgrade once again led the league in both average attendance, 18,486, and fill rate (98%), closely followed by Crvena Zvezda Meridianbet Belgrade with 18,239 spectators per game and a 94% fill rate. Olympiacos Piraeus also recorded a 94% attendance rate during the regular season, with an average of 11,546 fans attending each game. The league-wide average fill rate of 84% marked a 2% increase from the previous season, highlighting the EuroLeague’s growing connection with fans across Europe.

FC Bayern Munich recorded the highest growth in attendance, with a 75% year-over-year increase following the move to the new, state-of-the-art SAP Arena, which seats 12,500. Bayern averaged 10,872 spectators per game with a 97% fill rate.

Reigning champions Panathinaikos AKTOR Athens also saw a remarkable 17.8% increase in average attendance, driven by their 2024 title win in Berlin and the upgrades made to the historic OAKA arena. Fenerbahce Beko Istanbul, a Final Four semifinalist, posted a 10.46% increase, with an average crowd of 10,785.

With seven clubs averaging more than 10,000 spectators per game, the EuroLeague continues to set the standard for professional basketball in Europe, both on the court and in the stands.

Euroleague Basketball and the Sports Channel have officially announced the extension of their long-standing media rights partnership, securing exclusive broadcasting rights for the EuroLeague in Israel for an additional six years, through the 2030–31 season.

EuroLeague and Sports Channel Extend Exclusive Media Rights Agreement Through 2031

Euroleague Basketball and the Sports Channel have officially announced the extension of their long-standing media rights partnership, securing exclusive broadcasting rights for the EuroLeague in Israel for an additional six years, through the 2030–31 season.

The renewed agreement, secured by Euroleague Basketball’s strategic partner IMG, builds upon a successful collaboration that began in 2016 and reaffirms the Sports Channel’s position as the premier destination for top-tier European basketball in Israel. As part of the deal, the Sports Channel will continue to broadcast all EuroLeague games live, including the high-stakes Play-In Showdown, Playoffs, and the Final Four.

Boasting a team of top-tier commentators—such as Niv Raskin, Ofer Shelah, and former EuroLeague champion Gur Shelef—the Sports Channel will continue to deliver high-quality, insightful coverage for fans across the country.

“We are thrilled to renew our ongoing collaboration with the Sports Channel for the next six years,” said Paulius Motiejunas, CEO of Euroleague Basketball. “Israel is a traditional basketball market with an outstanding and loyal fanbase that deserves the best possible coverage of EuroLeague action. Since 2016, the Sports Channel has consistently delivered a world-class broadcast product and we look forward to continuing this partnership through 2031.”

The extended agreement ensures Israeli fans will continue to enjoy top-level coverage of Maccabi Playtika Tel Aviv and 2025 EuroCup Champion Hapoel Shlomo Tel Aviv as they compete against Europe’s elite, including Real Madrid, FC Barcelona, FC Bayern Munich, Olympiacos Piraeus, and Panathinaikos AKTOR Athens.

Tomer Tourgeman, CEO of the Sports Channel, added: “The EuroLeague, the biggest and most important basketball competition in Europe, is also a weekly cultural event that connects audiences, cultures, and generations of fans. We are proud to continue leading the league’s broadcasts in Israel and thank the EuroLeague management for their continued trust. We will keep investing, innovating, and exciting, closely following the Israeli teams and proudly bringing every game of this competition to every home in Israel.”

Euroleague Basketball has announced the following disciplinary decision pertaining to incidents that occurred in the 2024-25 Turkish Airlines EuroLeague Round 34 and Play-In Showdown Game B.

**Round 34**

- Partizan Mozzart Bet Belgrade has been sanctioned with fines amounting €25,000 for the throwing of objects onto the playing court and the offensive chants by its fans during the game Partizan Mozzart Bet Belgrade – Real Madrid, under Article 29.2.f) and 29.2.g) of the Euroleague Basketball Disciplinary Code.

 

**Play-In Showdown Game B**

- Crvena Zvezda Meridianbet Belgrade has been sanctioned with fines amounting €14,000 for offensive chants by its fans and the throwing of objects onto the playing court during the game FC Bayern Munich - Crvena Zvezda Meridianbet Belgrade, under Article 29.2.f) and 29.2.g) of the Euroleague Basketball Disciplinary Code.

 

- Mr Nemanja Vasiljevic, General Manager of Crvena Zvezda Meridianbet Belgrade, has been sanctioned with a fine of €8,000 for committing acts representing a lack of respect against the officiating crew on occasion of the game FC Bayern Munich - Crvena Zvezda Meridianbet Belgrade, under Article 27.2.b) of the Euroleague Basketball Disciplinary Code.