Ardu Prime CEO visits Euroleague headquarters

Euroleague Basketball CEO Marshall Glickman welcomed the Director and CEO of Ardu Prime, Mr. Sotiris Promponas, and Ardu Prime's Crypto Services General Manager, Mr. Aris Christidis, for meetings at Euroleague Basketball headquarters in Barcelona, Spain, on Monday. 

Ardu Prime, an award-winning financial institution that provides CFD trading and investment services,[ joined the Euroleague Basketball family of partners last October](https://www.euroleaguebasketball.net/news/ardu-prime-euroleague-basketball-join-forces-in-new-marketing-partnership) as a Turkish Airlines EuroLeague and 7DAYS EuroCup Premium Partner.

Mr. Promponas held talks with Glickman on ways to strengthen Ardu Prime's brand and market on a global scale through its partnership with Euroleague Basketball and developing specific innovative online activations for the current season.

Real, Marvel, adidas team up for Avengers collection

Real Madrid has joined forces with adidas and Marvel to launch a limited edition Marvel's Avengers line for Los Blancos' football and basketball teams. The new clothing collection references many Marvel Universe superheroes including Captain America, Iron Man, Hulk, Black Widow, Thor and Black Panther. 

One of the first players to try it on was Fabien Causeur, who was part of the promotional photoshoot along with his teammates Sergio Llull, Walter Tavares, Anthony Randolph and Guerschon Yabusele, football stars Toni Kroos and Marcos Asensio, and women's football first-team players Ivana Andres and Teresa Abelleira. 

"It's pretty cool. I am very excited. I'm such a geek about all these licenses. I love Marvel, I have followed them and have the physical copies at home. So I would say I'm a pretty big fan," Causeur said. 

Real's basketball team will wear Marvel's Avengers-themed uniforms in two official games: in the Turkish Airlines EuroLeague showdown against EA7 Emporio Armani Milan and in the Spanish League game against Carplus Fuenlabrada. They will also wear Marvel's Avengers clothing in training sessions. Both football squads, men's and women's, will wear a Captain America t-shirt in pre-game warmups and an Avengers hoodie before heading onto the pitch. 

"It's really nice that Real Madrid, adidas and Marvel are working together. Like I said, I'm pretty excited, like a kid. It is going to be a special game, I would say, there are going to be nice pictures for social media," Causeur said. "It's a collectible jersey. I'm going to keep it and probably put it on the wall when I retire because it's going to be a good memory. Hopefully, we will win that game so it gets better!"

This is adidas's first clothing collection with a shared theme for all sections of the club. Previously, adidas, Real and Star Wars launched a clothing line for the basketball team in May 2021. 

The entire Marvel's Avengers collection is on sale now at [adidas.com](http://adidas.com) and at official Real Madrid stores. 

FC Bayern Munich has shown great innovation and creativity by making a virtual assistant, "Ben", available for any inquiries that its fans might have. This is an important step in the right direction for European basketball as a whole as Bayern becomes one of the first clubs on the continent to implement this technology with a chatbot.

Since the beginning of October, Bayern fans have been able to interact with Ben about any questions they might have, ranging from information about tickets, the arena, latest news, the team, and a whole lot more.

<center>
<blockquote class="twitter-tweet"><p lang="de" dir="ltr">Wir präsentieren: Den <a href="https://twitter.com/hashtag/FCBB?src=hash&amp;ref_src=twsrc%5Etfw">#FCBB</a>-Chatbot! 🤖<br><br>Als erster Basketball-Klub Europas bieten wir mit unserem virtuellen Assistenten &quot;Ben&quot; seit Anfang Oktober den Website-Usern Lösungen für die verschiedensten Anfragen an - in Sekundenschnelle &amp; automatisiert!<a href="https://twitter.com/hashtag/WeBallTogether?src=hash&amp;ref_src=twsrc%5Etfw">#WeBallTogether</a> <a href="https://t.co/qEmtBAELS7">pic.twitter.com/qEmtBAELS7</a></p>&mdash; FC Bayern Basketball (@FCBBasketball) <a href="https://twitter.com/FCBBasketball/status/1585270747219492865?ref_src=twsrc%5Etfw">October 26, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

At any time in the day, Ben is available to aid supporters with almost anything that comes to mind during the day or night. That said, the AI is constantly learning, so Ben is given a helping hand from Bayern employees during the hours of 9:00 and 17:00 CET. Bayern has therefore asked for patience during the first period that Ben is available.

 

For the time being, Bayern fans are only able to interact with the chatbot in German.

Bayern offers extra support to its fans with chatbot

BT Sport will broadcast all games played by the London Lions, as well as semifinals do-or-die showdowns and the most crucial moment of the season, the 7DAYS EuroCup Final.

Rachel Knight, sports rights director, BT Sport, said: "We are looking forward to bringing British basketball fans more coverage of European club basketball, including the London Lions' bid to win the 7DAYS EuroCup."

BT Sport broadcasts in the UK and Republic of Ireland, offering five linear TV channels, six interactive BT Sport Extra channels, and is available on BT TV, Sky, Virgin Media and Talk Talk. BT Sport is also available online and via the App, on mobile and large-screen devices, and operates the pay-per-view channel BT Sport Box Office.

"We are delighted to welcome BT to our family of broadcasters," Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director, said. "Together with the addition of London Lions to the roster of 2022-23 7DAYS EuroCup teams, it was of high priority to find the right partner that would allow us to bring this content to the biggest number of fans possible and help us grow the appeal for professional basketball in the UK. BT is the perfect fit to achieve that."

BT Sport to broadcast the 2022-23 7DAYS EuroCup in the UK and Ireland

NOVASPORTS interview with Euroleague Basketball CEO Marshall Glickman

Euroleague Basketball CEO Marshall Glickman talked to NOVASPORTS during his visit to Greece, where he attended the Round 1 game between Panathinaikos Athens and Real Madrid.

Glickman, [who was named new CEO last September 14](https://www.euroleaguebasketball.net/news/euroleague-basketball-names-new-leadership/?pageTitle=Homepage&historyUrl=/), talked to NOVASPORTS reporter Chris Kaouris about the present and the future of Euroleague Basketball with the competition's TV rights-holder.

Listen to the whole interview [HERE](https://open.spotify.com/episode/2AhxIeYsOrCjAkYWcfVvR6).

Euroleague Basketball CEO Marshall Glickman talked to NOVASPORTS during his visit to Greece, where he attended the Round 1 game between Panathinaikos Athens and Real Madrid. Glickman talked about the present and the future of Euroleague Basketball with the competition's TV rights-holder.

Ardu Prime, Euroleague Basketball join forces in new marketing partnership

EuroLeague Basketball is pleased to welcome Ardu Prime, an award-winning financial institution, as its official Premium Partner. Founded in 1999, Ardu Prime provides CFD trading and investment services and has been steadily gaining ground in the industry. The agreement will last until 2024.

Becoming a Premium Partner of the two top Pan-European basketball club competitions, Turkish Airlines EuroLeague and 7DAYS EuroCup, offers Ardu Prime a perfect showcase with which to increase its footprint and presence in the European market.

With trust and innovation as its core values, Ardu Prime seeks to offer a new era of trading services to all its customers. Its devotion to establishing long-lasting, meaningful relationships with those customers is evidenced by Ardu Prime also becoming the presenting partner of [EuroLeague Fantasy Challenge](https://euroleaguefantasy.euroleaguebasketball.net/en/home), where tens of thousands of fans compete every season to become the best fantasy managers on the continent.

"We are excited to welcome Ardu Prime to the EuroLeague Basketball family," Roser Queralto, Chief Business Officer of Euroleague Basketball, said. "In such an innovative and dynamic industry as online trading, it was important for us to partner with a company that meets the highest standards of credibility and trust. We share Ardu Prime's aim to provide a new experience to its customers, just as EuroLeague Basketball does each new season."

Ardu Prime was honored at the prestigious 2022 Ultimate Fintech Awards as the "Most Trusted Broker - Europe" and recognized as the "Most Innovative Broker" with the "Best Trading Conditions" on a global basis.

Sotirios Promponas, CEO of Ardu Prime, said: "It's a privilege to be partnering with two large-scale sporting properties such as the Turkish Airlines EuroLeague and 7DAYS EuroCup. As we expand, grow and embark on a new era, we believe this is just the beginning of a successful cooperation that together will strengthen our brand and market footprint on a global scale."

Ardu Prime becomes a Premium Partner until 2024

FEDCOM MEDIA brings French fans closer to Euroleague basketball

### French, Monégasque fans can enjoy EuroLeague, EuroCup on SKWEEK through 2026

### Revolutionary new streaming platform to show over 450 live games per season

Euroleague Basketball has awarded FEDCOM GROUP the exclusive broadcasting rights, both for live and on-demand streaming in France and Monaco, and non-exclusive broadcasting rights in DOM-TOM-CROM\* territories, for Europe’s premier men’s basketball competitions for the next four seasons. FEDCOM GROUP is a market leader in the international grain and fertilizer business. FEDCOM’s acquisition of these rights follows its sponsorship of Euroleague Basketball and its long history of involvement in football as a Main Partner and now Legacy Partner of AS Monaco Football Club.

FEDCOM GROUP enters the highest level of the sports streaming industry with the launch of SKWEEK, a streaming service that was developed together with Endeavor Streaming, a global leader in premium video distribution and monetization for live and on-demand content across sports, entertainment, media and lifestyle.

“We are delighted to bring basketball fans in France and Monaco new and compelling coverage of Europe’s elite competitions, with all games commentated on in French by an exciting lineup of presenters and expert analysts,” said Oleg Petrov, FEDCOM GROUP.

Additionally, one game per round in both the Turkish Airlines EuroLeague and 7DAYS EuroCup, including some games of the local teams, will be shown to all fans in the region on a free-to-access basis. Those games can be viewed by fans on connected devices, making the sport even more accessible than ever before.

French and Monégasque fans will be able to watch the best pan-European basketball competitions anytime and anywhere, including on smartphones, tablets, Smart TVs, PCs and laptops. SKWEEK does not require any long-term contract and instead offers its service for an affordable fee of €7.99 per month (including a seven-day free trial) or €69.99 for an annual pass (discounted to €49.99 for a short period around the launch).

"I am really thrilled about this partnership between FEDCOM GROUP and Euroleague Basketball that will bring our premium basketball to SKWEEK,” Marshall Glickman, Euroleague Basketball CEO, said. "Starting now, SKWEEK will become a fundamental partner to broaden horizons and support our strategy to enlarge new audiences in one of Euroleague Basketball´s biggest markets.”

France is one of the most important strategic markets for Euroleague Basketball, having experienced a 43% fan base growth between 2018-2019 and 2021-22. France and Monaco will be represented in the Turkish Airlines EuroLeague during the 2022-23 season by reigning French champion LDLC ASVEL Villeurbanne and 2021 7DAYS EuroCup champion AS Monaco. The 7DAYS EuroCup will also have plenty of French flavor this season with both Mincidelice JL Bourg en Bresse and Paris Basketball representing the country.

*\*DOM-TOM-CROM countries and territories: Clipperton Island, French Southern and Antarctic Lands, French Polynesia, French Guiana, Guadeloupe, Martinique, Mayotte, New Caledonia, Saint-Martin, Saint-Barthélemy, Saint Pierre and Miquelon, Reunion Island, Wallis and Futuna.*

FEDCOM GROUP acquires Euroleague Basketball media rights in France, Monaco

EuroLeague Basketball, Saran celebrate broadcast partnership in Turkey

The dawn of a new era of basketball broadcasting excellence in Turkey was celebrated on Monday with a press conference to detail Saran Media Group's plans for its first season as the country's exclusive rightsholder for all Turkish Airlines EuroLeague action.

Saran will broadcast both Euroleague Basketball competitions exclusively over the next three seasons after having already started last season with the 7DAYS EuroCup.

All EuroLeague and EuroCup games featuring Turkish teams will be aired on Saran channels S Sport and S Sport2. Additional international games are to be featured on both channels as well as Saran's OTT platform S Sport Plus.

"I am as always pleased to visit Turkey, as this country has been a big part of the growth of our league since its inception. The Turkish teams and our partners here will play an important role in our plans to bring Euroleague Basketball to the next level," Dejan Bodiroga, Euroleague Basketball President, said. "I would like to thank Saran Group for hosting us and for their support. I cannot think of a better partner to bring our competitions to millions of Turkish fans."

Turkey's central role in the soaring popularity of the EuroLeague and EuroCup – which together have crowned five Turkish champions over the last seven seasons – will be joined to the growth story of a new partner, Saran, which was founded in 1995.

"Our broadcasting partners are fundamental to building up our business, and Saran's vision and passion to innovate will be key to reaching new audiences," Marshall Glickman, Euroleague Basketball CEO, stated. "This agreement guarantees the highest production standards to all our Turkish fans and will certainly support our efforts to connect with younger audiences through content."

Europe's most elite basketball competitions now join Saran's portfolio of prestigious sports offerings, including the NBA, EuroBasket, LaLiga, Serie A, Formula 1, MotoGP, NFL and UFC.

"Today, we are delighted to expand our premium sports content range through cooperation with Euroleague Basketball and bring Europe's top basketball leagues to basketball fans in our country," Sadettin Saran, Chairman of the Board at Saran Group, said. "We continue our efforts to provide the highest quality sports content by reaching all sports fans, anywhere and anytime."

Turkish fans have continued flocking to the EuroLeague in recent years. One of the country's flagship clubs, Fenerbahce Beko Istanbul, became the first EuroLeague champion from Turkey in 2017, while Anadolu Efes Istanbul won the title in each of the last two seasons, becoming just the third back-to-back continental champion this century.

"We are thrilled to add Turkish Airlines EuroLeague and 7DAYS EuroCup to our wide range of sports," Kenan Saran, CEO of Saran Media Group, said. "We are proud of the success of the teams representing our country in the Turkish Airlines EuroLeague and 7DAYS EuroCup, and of the championships won by Fenerbahce Beko Istanbul and Anadolu Efes Istanbul, and happy to bring their games to 14 million people in Turkey through S Sport and S Sport Plus."

Innovative Saran Media Group platforms to host EB competitions through 2024-25

Euroleague Basketball, Saran celebrate broadcast partnership in Turkey

The annual ELPA Player Representatives Meeting was held in Barcelona on Tuesday to bring together Euroleague Basketball executives and protagonists from all 18 Turkish Airlines EuroLeague clubs around the many initiatives underway to enhance the dynamism and the community profile of the continent's top competition during the upcoming 2022-23 season. 

New Euroleague Basketball President Dejan Bodiroga and CEO Marshall Glickman opened Tuesday's meetings with a discussion about ways to work together on improving the league's standing, boosting basketball's place in the entertainment marketplace, and making an even bigger positive impact on communities – all with the active participation and influence of the players.

"After 22 years in which we have seen this league grow, now it is time to bring it to the next level," Bodiroga told the players. "This is a new beginning, and you are a critical piece in the future evolution of the league. Players are the true protagonists of the game and we will work further at elevating your profile, on and off the court. I want to wish you and all of your teammates a healthy and successful season."

"The players' voice should be the most important voice," Glickman said. "This is a players' league. That's what people are paying for, to come see players. And it's not only to see them play: They want to see and feel some connection to the players, and that is really important."

The players received a breakdown of the competition's fan engagement through television, social media and digital avenues, showing where the largest and most active fan bases are. This was followed by a discussion on brand, commercial and social media strategies, including an exchange of ideas on ways to improve the league-player communication or the audiovisual content, amongst others, after which they reviewed a report that looked at medical services across the league and its concussion protocol.

"This meeting is definitely great. We put together a lot of ideas, different minds, to take the next step and make basketball in Europe more popular," Ismet Akpinar of Fenerbahce Beko Istanbul said. "This is something that I really like, that players have an influence on our own future. There are already some ideas that are being planned that I had not even thought about. So many creative things to take the next step in the digital world or, like I said, the influence of basketball in Europe and worldwide. This meeting is a step in the right direction and I really like the ideas here."

During a session entitled "Planet: How I can be a relevant voice", the players learned about Euroleague Basketball's sustainability plan and were educated about the opportunity for players to become sustainability advocates. They discussed how important it is for players to join as ambassadors for the climate efforts that Euroleague Basketball and its partners are developing. Each attendee was invited to measure their carbon footprint, choose a sustainable development goal and to commit to making a positive impact in that area. 

"Every basketball player in Europe wants to play in the EuroLeague, so we have to understand the situation that we are in," said Valencia Basket guard Martin Herrmannsson. "We are blessed and happy to be in this situation and we need to take advantage of that opportunity. I think all the players are willing to do whatever to help society. Some guys like it better to be in the spotlight and some guys don't like it, but we have to work together. The players sitting in this meeting have the same goal: expand EuroLeague and make it better as a brand."