Endesa, a leading company in the electricity sector, has doubled down on its commitment to Euroleague Basketball by extending its partnership with the organizer of the Turkish Airlines EuroLeague and 7DAYS EuroCup into the 2020-21 season.

Endesa to continue powering EuroLeague, EuroCup

Endesa, a leading company in the electricity sector, has doubled down on its commitment to Euroleague Basketball by extending its partnership with the organizer of the Turkish Airlines EuroLeague and 7DAYS EuroCup into the 2020-21 season.

During three successful seasons together, the Spanish company has been a constant presence on EuroLeague and EuroCup courts in its home country as an official regional sponsor of Euroleague Basketball. That presence will be enhanced with the new agreement, which also builds upon the comprehensive media and digital activation plans that provide Endesa with great exposure and consumer engagement by integrating its brand with top basketball content across multiple media outlets.

"We are proud that such an important sector leader as Endesa has seen its investment in Euroleague Basketball rewarded and continues to believe in the opportunities offered by the EuroLeague and the EuroCup going forward," Jordi Bertomeu, Euroleague Basketball President and CEO, said. "Just as Endesa provides electricity to millions, its commitment to basketball empowers our sport in ways that make the communities we both serve better off and more energetic."

"The ongoing collaboration with top-level partners like Euroleague Basketball allows us to proudly confirm that we are the engine of basketball in Spain as we fully support our teams wherever they compete," José Bogas, Endesa CEO, stated. "The vertiginous evolving rhythm of the collaboration between basketball and its partners bring us the possibility to be pioneers in all the different areas we participate, showing once again that the innovation formula is totally integrated into Endesa's DNA."

Endesa's second sponsorship agreement adds to the consistent renewal rate among companies in the Euroleague Basketball partnership program. On average, those partnerships now have a tenure of eight years each. Such loyalty speaks to the efficiency of Euroleague Basketball's bespoke account management, which uses enhanced services and engagement in the creative, events and business intelligence areas to serve as an extension of the brand marketing and sales departments of its partners.

As a result of their sustained growth, especially in Western Europe, Euroleague Basketball competitions are seen by global and regional brands as a powerful engagement platform for their consumers. That growth was evident even in the pandemic-shortened 2019-20 season, which nonetheless boasted a year-on-year average increase of 15% in fan interest across all Euroleague Basketball markets, according to Nielsen Sports.



Euroleague Basketball and Tadim, Turkey's leading nut and dried fruits brand, are celebrating the success of their continuing partnership by extending it for another three years until the end of the 2022-23 season.

Tadim renews EuroLeague partnership until 2023

Euroleague Basketball and Tadim, Turkey's leading nut and dried fruits brand, are celebrating the success of their continuing partnership by extending it for another three years until the end of the 2022-23 season.

The renewal will lengthen the Turkish Airlines EuroLeague's relationship with Tadim to eight years, the current average for Euroleague Basketball partners. As such, Tadim will continue to enjoy high visibility at EuroLeague games and throughout the competition's digital ecosystem. Tadim's commitment testifies to how the sustained growth of Euroleague Basketball competitions, especially in Western Europe, offers partners an optimal engagement platform with which to reach consumers.

"Since 2016, we have been honored to count Tadim among our family of partners and to mutually pursue our ambitions for multi-market growth," Jordi Bertomeu, Euroleague Basketball President and CEO, said. "This extension not only confirms that our work together has been successful to date, but allows us to raise the bar in the years ahead."

The ongoing partnership is aimed at enhancing Tadim's ability to increase exports to consumers across Western Europe and beyond. Central to that effort is the Turkish Airlines EuroLeague Final Four, whose 2021 edition is ticketed for Cologne, Germany. The fact that Tadim has production facilities in Germany illustrates how that market's strategic importance to both companies is another shared priority between them.

"Our products are preferred not only in Turkey, but also in many other countries," Emre Tekinalp, Tadim's CEO, said. "Our brand is internationalizing quickly. Hence, it is with great pride that we announce the continuation of this long-lasting partnership with Euroleague Basketball, an organization that is followed by many fans around the globe."

Euroleague Basketball and Domino's Pizza have announced a new partnership that will connect one of the world's most iconic brands directly with the passion and devotion that defines the Turkish Airlines EuroLeague and the 7DAYS EuroCup.

Euroleague Basketball, Domino's join forces in partnership

Euroleague Basketball and Domino's Pizza have announced a new partnership that will connect one of the world's most iconic brands directly with the passion and devotion that defines the Turkish Airlines EuroLeague and the 7DAYS EuroCup.

Its nearly 20,000 locations in more than 85 countries is compelling proof of the international distinction that Domino's has earned, just like Euroleague Basketball competitions, from consistently bringing joy to a broad cross-section of the general public.

Now, as Domino's becomes a consistent presence at EuroLeague and EuroCup games, as well as on media platforms in both competitions, these two global brands will combine their decades of experience in order to continue to cheer and delight people.

"What ties Domino's and Euroleague Basketball together is a mission to make people happy, by staging elite sports in our case and enjoying one of the most popular restaurant chains in the world in theirs." Jordi Bertomeu, Euroleague Basketball President and CEO said.

"At the same time, we both strive to serve our communities in ways that lift spirits and bring people together, especially in these trying times. With such a world-renowned partner like Domino's at our side, we are sure to make a bigger impact together in those efforts."

The partnership agreement with Domino's attests to Euroleague Basketball's ability to provide even the biggest partners with enhanced global exposure, while a the same time ensuring local engagement and impact, which is of maximum importance to quick service restaurants franchisees across the continent.

"As Domino's, we always strive for multiplying beautiful moments and sharing happiness. As an extention of our corporate philosophy, through our marketing investments, we continue to give support to sports, where the most exciting moments are shared and celebrations take place," DP Eurasia Group CEO Aslan Saranga said. "Upon our Domino's Empowers Sports vision, we are proud to undertake the official partnership of the EuroLeague and EuroCup, two of Europe's most prestigious basketball organizations. We are pleased to have the opportunity to boost basketball's most exciting moments with our 360-degree marketing approach."

Euroleague Commercial Assets Executive Board members met remotely on Tuesday, November 10, to hold key discussions on the future.Euroleague Commercial Assets Executive Board members met remotely on Tuesday, November 10, to hold key discussions on the future.

ECA Shareholders Executive Board reviews club licensing and commercial platform updates

Euroleague Commercial Assets Executive Board members met remotely on Tuesday, November 10, to hold key discussions on the future.

Euroleague Basketball (EB) President & CEO Jordi Bertomeu opened the meeting by providing the clubs with information on the progress and upcoming steps of the strategic roadmap that was defined in December 2019, based on two different pillars:

- Increase penetration in strategic markets, namely France and Germany, where awareness, interest and business levels have shown significant growth in recent years, including assigning an associate wild card for two seasons (until June 2021) to LDLC ASVEL Villeurbanne and FC Bayern Munich, respectively. The ECA Board will define the conditions for both clubs to be assigned with a long-term license by June 2021, increasing the total number of long-term licenses from 11 to 13.

- Increasing the stability of the League through increasing the number of long-term licensed clubs. The clubs analyzed the different alternatives, priorities and criteria for the allocation of such licenses, including initiating conversations with ALBA Berlin regarding an associate wild card for two seasons.

The meeting continued with EB executives providing clubs with a top-line view on the work conducted in recent months together with Deloitte’s Sports Business Group, a five-year commercial strategy that sets the overarching objectives of the EuroLeague and its clubs for the future. Clubs were also presented with additional strategies on specific verticals such as brand, go-to-market and digital.

As part of the digital strategy, ECA Board members approved creating a company that will drive all current and future innovation projects inside the League, effective immediately.

Members also reviewed progress on improvement of the EB ecosystem, focusing on the latest work with the EuroLeague Players Association with a view to reaching a European Framework Agreement.

Euroleague Commercial Assets Executive Board members met remotely on Tuesday, November 10, to hold key discussions on the future.

Following the restrictions that are being put into place in some European countries with regards to travel, quarantines, curfews, lockdowns and spectator prohibitions, Euroleague Basketball invited the Sports Directors from 11 domestic league competition organizers across the continent to a video conference in which all of them participated on Thursday to exchange the latest information between them.

Euroleague Basketball and domestic league sports directors meet

Following the restrictions that are being put into place in some European countries with regards to travel, quarantines, curfews, lockdowns and spectator prohibitions, Euroleague Basketball invited the Sports Directors from 11 domestic league competition organizers across the continent to a video conference in which all of them participated on Thursday to exchange the latest information between them.

The competition organizers who met with Euroleague Basketball Competition Department executives included those from the ABA, representing ex-Yugoslavia countries; ACB of Spain; BBL of Germany; BSL of Israel; BSL of Turkey (Turkish Basketball Federation); HEBA of Greece; LEGA of Italy; LKL of Lithuania; LNB of France; PBL of Belgium; and the UBL, representing ex-Union of Soviet Socialist Republic countries.

The objective of the meeting was to share and coordinate information amongst all the competition organizers who have teams participating in the 2020-21 Turkish Airlines EuroLeague and/or the 7DAYS EuroCup with a view toward all parties being able to better plan the upcoming weeks and months, as well as improve the processes and protocols in place.

Euroleague Basketball did not share any alternative calendars nor alternative competition system proposals for the 2020-21 season.

During the meeting, Euroleague Basketball and each competition organizer shared the current situation in their market, the special regulations they are working under this season including triggers to suspend and reschedule games; the number of games suspended to date; the number of teams, players and referees reporting COVID-19 positive test results; short-term plans; dates that will be prioritized or avoided for rescheduled games; and government or public health authority restrictions if any are in place.

The attendees expressed a common interest in finishing the current season by assuring that all special regulations and protocols in place allow for that; by working in a collaborative environment as much as possible; and by making the protection of the health of all competition participants the primary objective. The health and safety protocols applied across the different competitions show common principles in the large majority of areas.

As more evidence of its continually expanding global footprint, Euroleague Basketball has announced a new deal to make Dafabet its premium sports betting partner in Asia during the 2020-21 season for both the Turkish Airlines EuroLeague and the 7DAYS EuroCup.

Dafabet becomes Euroleague Basketball partner in Asia

As more evidence of its continually expanding global footprint, Euroleague Basketball has announced a new deal to make Dafabet its premium sports betting partner in Asia during the 2020-21 season for both the Turkish Airlines EuroLeague and the 7DAYS EuroCup.

Dafabet, which has made a habit of investing in the most prestigious sports properties around the world, will be taking its first steps in basketball with the EuroLeague and the EuroCup. The partnership agreement includes the use of Euroleague Basketball intellectual property rights in Asia as well as brand integration in EuroLeague and EuroCup game broadcasts. Likewise, Dafabet will become a visible presence in digital and social media content for both competitions.

Its agreement with Dafabet comes on the heels of Euroleague Basketball making India-based BKT a premium partner, as well, showing that its competitions have vast appeal that knows no borders.

"We are extremely gratified that Dafabet is joining our family of partners and recognizes our ability to deliver a wide and diverse audience of devoted fans," Jordi Bertomeu, Euroleague Basketball's President and CEO, said. "The fact that they and other partners are coming to us from well outside our traditional markets shows again that the passionate brand of basketball played in the EuroLeague and the EuroCup is attractive well beyond the countries where our teams play their games."

By coming together with Dafabet, Euroleague Basketball is joining a roster of prestigious sporting sponsorships associated with its new partner, including clubs of the English Premier League, Spanish La Liga and Scottish Premiership in soccer as well as some of the biggest names in snooker, cricket, boxing, mixed martial arts and motorsports.

"This agreement with Euroleague is our first step into basketball, and we look forward to a long and successful partnership with a very professional organization," Dimitris Karatzas, CEO of Dafabet, said.

"We’re very proud to be partnering with Euroleague," John Cruces, Dafabet Head of Sponsorships, added. "Basketball is viewed worldwide and one of the most followed sports across all continents. By partnering with Euroleague Basketball, we believe it will help us increase our global footprint."

The ECA Shareholders Executive Board confirmed the modification of the Special Regulations that were originally approved by the clubs in September 2020, as proposed by Euroleague Basketball. The modification becomes applicable immediately to both the Turkish Airlines EuroLeague and the 7DAYS EuroCup, asserting their retroactive effect over the seven games that have been affected so far due to COVID-19 positive cases.

ECA Shareholders Executive Board approves modification of the Special Regulations due to COVID-19

The ECA Shareholders Executive Board confirmed the modification of the Special Regulations that were originally approved by the clubs in September 2020, as proposed by Euroleague Basketball. The modification becomes applicable immediately to both the Turkish Airlines EuroLeague and the 7DAYS EuroCup, asserting their retroactive effect over the seven games that have been affected so far due to COVID-19 positive cases.

The modified regulations will, in essence, mirror the original ones specifying the consequences of teams being prevented to play due to imposed local government travel restrictions. However, in cases where a team does not have eight players who are fit to play due to COVID-19, or the team must quarantine due to positive COVID-19 testing:

- The game can be rescheduled up to three times, if there are available dates.

- In case of no availability of dates or the maximum number of rescheduling’s being reached, the club that caused the original rescheduling will forfeit the game.

- No games will be rescheduled to be played after the following dates:

EuroCup Regular Reason (December 22, 2020)
EuroCup Top 16 (February 23, 2021)
EuroLeague Regular Season (April 13, 2021)
EuroLeague Playoffs (May 5, 2021)
The modified Special Regulations will have retroactive effect toward any decisions already applied regarding the 2020–21 season, allowing cancelled games to be rescheduled by the Euroleague Basketball CEO. The games affected to date by these modifications are:

- Turkish Airlines EuroLeague:

LDLC ASVEL Villeurbanne - Panathinaikos OPAP Athens (Regular Season, Round 3)
LDLC ASVEL Villeurbanne - Crvena Zvezda mts Belgrade (Regular Season, Round 4)
TD Systems Baskonia Vitoria-Gasteiz - Zenit St. Petersburg (Regular Season, Round 3)
Valencia Basket - Zenit St. Petersburg (Regular Season, Round 4)
- 7DAYS EuroCup:

Cedevita Olimpija Ljubljana - Frutti Extra Bursaspor (Regular Season, Round 2)
Umana Reyer Venice-JL Bourg en Bresse (Regular Season, Round 3)
JL Bourg en Bresse – UNICS Kazan (Regular Season, Round 4)
The modifications of the Special Regulations include reflections shared by the EuroLeague Players Association and the EuroLeague Head Coaches Board.

In the board meeting, the clubs emphasized the need to remain flexible and react to any possible situation moving forward, while always respecting the overarching principles of protecting the health of individuals, preserving the regularity of the competition, and respecting its integrity and fairness.

The updated modifications of the Special Regulations will be included in the 2020-21 Bylaws and made public in the following days.

Clubs also agreed on reinforcing the monitoring of the Health & Safety Protocols and their execution by every team in conjunction with other relevant protocols in place, with the objective of improving them and sharing best practices amongst the 42 clubs across both competitions.

The Euroleague Basketball Disciplinary Judge has declared that Zenit St. Petersburg loses by the result of zero to twenty (0-20) its Turkish Airlines EuroLeague Regular Season Round 3 and 4 games against TD Systems Baskonia Vitoria-Gasteiz and Valencia Basket, which were scheduled to be played on October 13 and 15, respectively.

Decision by Euroleague Basketball Disciplinary Judge

The Euroleague Basketball Disciplinary Judge has declared that Zenit St. Petersburg loses by the result of zero to twenty (0-20) its Turkish Airlines EuroLeague Regular Season Round 3 and 4 games against TD Systems Baskonia Vitoria-Gasteiz and Valencia Basket, which were scheduled to be played on October 13 and 15, respectively.

The Disciplinary Judge has followed the 2020–21 Euroleague Basketball Special Regulations due to COVID-19 after Zenit St. Petersburg didn't have at least eight players on the Authorisation List fit to play as a consequence of multiple players having tested positive for COVID-19.

Euroleague Basketball, the governing body for both the Turkish Airlines EuroLeague and the 7DAYS EuroCup competitions, decided on Wednesday, October 14, to propose a modification to Article 6 of the Special Regulations that were approved by the ECA Shareholders Executive Board clubs in September 2020. The article regulates the consequences of teams not having at least eight players fit to play in any given game due to COVID-19.

Euroleague Basketball Special Regulations due to COVID-19 proposed to be modified

Euroleague Basketball, the governing body for both the Turkish Airlines EuroLeague and the 7DAYS EuroCup competitions, decided on Wednesday, October 14, to propose a modification to Article 6 of the Special Regulations that were approved by the ECA Shareholders Executive Board clubs in September 2020. The article regulates the consequences of teams not having at least eight players fit to play in any given game due to COVID-19.

The rule established that “If one or more players/coaching staff/team followers of a club test positive for COVID-19, the game will take place as scheduled unless the national or local authorities of one or both clubs involved or of the place where the game will be held (in case of a neutral country) require a large group of players or the entire team to go into quarantine. If at least eight players on the Authorisation List are fit to play, the game must go ahead on the scheduled date and location. The club that cannot play the game will be held responsible for the game not taking place and the Disciplinary Judge will declare that its team loses by the result of zero to twenty (0-20) and, when applicable, the playoff series. A recidivism originated from or due to positive tests in a team will not entail the disqualification from the competition.

If the national or local authorities of one or both clubs involved or of the place where the game will be held (in case of a neutral country) prevent a team from participating in a game, despite having at least eight players on the Authorisation List fit to play, the Disciplinary Judge will declare that this team loses by the result of zero to twenty (0-20) and, when applicable, the playoff series.”

Despite the fact that 90% of the games in both competitions will have been played as scheduled, given recent developments and to protect the clubs as well as the integrity of the competition, Euroleague Basketball will propose a modification of this article to the ECA Shareholders Executive Board and EuroCup Board, aligning the consequences of such a situation to those of games that are prevented from being played due to travel restrictions imposed by local or national authorities.

As a result, teams unable to count on at least eight players to play a game due to COVID-19 positives, would see the relevant game(s) suspended and rescheduled to a later date. Existing rules (maximum of three reschedules for any given game, deadlines to reschedule games, etc.) will mirror those applied to travel restriction situations.

If approved, the modification will apply retroactively to those games that have not been played to date due to this reason, and empower the Euroleague Basketball CEO to reschedule the six games that have not been played to a future date.

Additionally, Euroleague Basketball will review the protocols in place by affected teams, including Domestic Leagues’, local authorities, teams’ internal protocols, etc. Best practices of other EuroLeague and EuroCup teams will be shared to help all teams maximize their health & safety.

Jordi Bertomeu, President & CEO of Euroleague Basketball said:

“Back in September we all expected to face numerous travel restrictions this season. Until now between the league, the clubs, and different governments, we have been able to navigate all of these successfully. Meanwhile the COVID-19 positives cases may or may not be a transitory concern, but in any case, we knew that this would need to be reviewed during the course of the season and must anticipate as much as possible every potential situation. We must continue to be flexible and find solutions, as agreed with the clubs when they approved the Special Regulations due to COVID-19.

We all acknowledged that 2020-21 will be a special and strange season in many senses, and that we would need to adapt. In addition to the change of this specific article in the Special Regulations, we will continue to monitor the others whilst updating the Health & Safety Protocols to ensure they collectively protect the health of all individuals, the integrity of the competition and its regularity.”