‘Bouncing for Good’ brings basketball, education, and inclusion to Hamburg

Bouncing for Good, the community initiative developed by Euroleague Basketball’s One Team program and Motorola, successfully continued its European journey today with a special event co-organized with Veolia Towers Hamburg.

The initiative took place in Hamburg, at STS Wilhelmsburg, a partner school deeply rooted in its local community, where 80 children aged 8 to 10 came together for a full day of educational and basketball-focused activities designed to promote teamwork, respect, and inclusion.

The day began with an interactive educational workshop led by Veolia Towers Hamburg’s One Team coaches, which saw the children engage in dynamic activities supported by Motorola technology, including creative challenges such as the “Perfect Ball” painting, and basketball-based learning games. The workshop encouraged participants to explore core values through play, creativity, and collaboration.

And like in every ‘Bouncing For Good’ stop, the event culminated in the afternoon with a basketball donation ceremony, during which more than 100 basketballs were distributed for the kids, the school and Hamburg’s One Team program. Every child received a basketball and signed memorabilia, turning the donation into a meaningful and lasting reminder of the experience. The ceremony was supported by Veolia Towers Hamburg One Team Ambassadors Benedikt Turudic and Kenneth Ogbe, who also joined the children on court for basketball activities.

“Days like this remind us why basketball is so powerful,” said Turudic. “It’s not just about the game — it’s about giving kids confidence, joy, and a sense of belonging. Seeing their excitement today was really special, and I’m proud to be part of an initiative that gives something back to the community.”

Representatives from Euroleague Basketball, Motorola, and Veolia Towers Hamburg were also present, reinforcing the shared commitment to creating positive social impact through sport and education.

Bouncing for Good will continue across Europe in the coming months, bringing basketball values, creativity, and opportunity to children from vulnerable communities through the combined efforts of clubs, local partners, and the One Team program.