The 2021-22 season in both the Turkish Airlines EuroLeague and the 7DAYS EuroCup marked the 10th anniversary of One Team, Euroleague Basketball's social responsibility program which uses the power of basketball to make positive change in communities all over the continent.
One Team celebrates 10th anniversary
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A wide of different activities were organized to celebrate the anniversary, including the annual One Team Games celebration, a legacy project with social partner BKT, special events at the competition finals, and the creation of digital content to celebrate the role of club ambassadors and highlight the program's milestones since 2012.
With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed a complete CSR program that brings together activities from each team in an integrated, impactful way, working under a theme of "community integration" that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities.
Each participating club develops a specific One Team project tailored to its own community needs to benefit groups in danger of exclusion due to problems such as substance abuse and gender, physical or intellectual disability. Since its founding in 2012, the One Team program has already reached, directly and indirectly, more than 23,000 participants through its various team projects.