Basketball not only fosters physical and mental well-being but also serves as a bridge for relationships. Dolomiti Energia Trento and Wolves Twinsbet Vilnius's latest initiative exemplifies this mission, creating a memorable and groundbreaking experience for people with disabilities, particularly those who are blind or visually impaired. 

Technology and innovation make basketball more inclusive

Basketball not only fosters physical and mental well-being but also serves as a bridge for relationships. [Dolomiti Energia Trento](https://www.euroleaguebasketball.net/en/eurocup/teams/dolomiti-energia-trento/trn/) and [Wolves Twinsbet Vilnius](https://www.euroleaguebasketball.net/en/eurocup/teams/wolves-twinsbet-vilnius/wol/)'s latest initiative exemplifies this mission, creating a memorable and groundbreaking experience for people with disabilities, particularly those who are blind or visually impaired. 

Wolves's game versus Dreamland Gran Canaria was special for a large group of children and young people with hearing disabilities. During the game, a unique touch was added as the arena cube displayed a live interpreter translating the TV commentators’ play-by-play into sign language, making the game more accessible for the fans in the crowd. The initiative aims to spark interest in basketball among the deaf community, promote an active lifestyle, and enhance social inclusion through the sport. According to Titas Servutas, Wolves's One Team program manager, the project’s societal impact is undeniable: “Sometimes, we focus too much on the general population and overlook those whom life has treated unfairly. This program is specifically designed to help these individuals integrate into basketball, foster the growth of their community, and view the game from a fresh perspective."

More recently, on Tuesday, January 28, 2025, during the BKT EuroCup game between Trento and Wolves, Trento set the stage for an extraordinary event. Among the spectators, approximately 15 were blind or visually impaired fans who enjoyed the game in a way that had never been experienced before at Il T Quotidiano Arena. With the help of a dedicated radio commentary and the electrifying energy of the arena, these fans were fully immersed in the action of the game. For many of the visually impaired attendees, the event marked their first-ever live basketball game. This sentiment underscores the unique impact of the initiative, which proved that basketball is a sport for everyone, regardless of physical or sensory abilities. 

The success of this initiative has paved the way for its continuation. With the support of the Associazione Marcotti Osvaldo, Trento plans to replicate this inclusive experience in the upcoming games. The organization’s dedication to inclusion doesn’t stop here. "Through collaborations within our community and beyond, we strive to create a society that is more attentive on the field, in the arena, and in everyday life,“ stated Massimo Komatz, director of the Fondazione Aquila for Sport Trentino.  

These initiatives highlight the incredible potential of technology in enhancing accessibility and promoting inclusion in sports. By combining innovative tools, Trento and Wolves have set a benchmark for how sports can bring people together regardless of their physical or sensory abilities. Both teams' efforts demonstrate that basketball is more than just a game – it’s a vehicle for inclusion, empowerment, and connection.  

Trento and Wolves have made their games more accessible to fans

At LDLC ASVEL, basketball transcends the court – it’s a catalyst for fostering community, growth, and inclusion. The club treats everyone as part of a family, ensuring that young participants feel supported and valued on and off the court. It’s more than a game; it’s about creating a sense of belonging and empowerment.

ASVEL opened its arms to Benjamin as part of its One Team program

Euroleague Basketball’s 38 One Team programs are dedicated to using the power of basketball to make a positive impact in communities across Europe. [LDLC ASVEL Villeurbanne](https://www.euroleaguebasketball.net/en/euroleague/teams/ldlc-asvel-villeurbanne/asv/)’s commitment to this mission is a shining example of how clubs can lead by example, fostering an inclusive environment where everyone, no matter their background, can thrive.

At ASVEL, basketball transcends the court – it’s a catalyst for fostering community, growth, and inclusion. The club treats everyone as part of a family, ensuring that young participants feel supported and valued on and off the court. It’s more than a game; it’s about creating a sense of belonging and empowerment.

In a compelling demonstration of how sport can inspire and unite, one of ASVEL’s young participants from the One Team program, Benjamin, received an exceptional opportunity. Benjamin had a very positive experience gaining confidence in himself and being able to communicate in English with the staff and players, overcoming his shyness, which he is very proud of: “The entire staff of the LDLC ASVEL pro team welcomed me warmly and was very kind to me."

This initiative highlights how ASVEL exemplifies the values of Euroleague Basketball’s One Team. “It’s a pleasure to share moments with guys as passionate as Benjamin," commented Pierre Poupet, ASVEL's first-team head coach. "They’re one of the reasons why we do this job, to create and share emotions. We were very proud and happy to help him come to practice, talk to us and experience everything from the inside. We need more Benjamins, and more moments like this." They will witness the dedication and effort of ASVEL’s top athletes up close and enjoy special interactions with several players, creating memories to last a lifetime.

This story reminds us of the transformative power of basketball and the vital role clubs play in shaping the future of our sport. 

He was able to gain confidence in himself and communicate in English with the staff and players

Euroleague Basketball’s One Team program and Motorola, in collaboration with One Team Baskonia Vitoria-Gasteiz, are proud to announce a large “Bouncing for Good” initiative in Vitoria, to impact students from schools that are committed to support their community through diversity and promoting social justice and inclusion.

Motorola and One Team bring ‘Bouncing for Good’ initiative to Vitoria

Euroleague Basketball’s One Team program and Motorola, in collaboration with One Team Baskonia Vitoria-Gasteiz, are proud to announce a large “Bouncing for Good” initiative in Vitoria, to impact students from schools that are committed to support their community through diversity and promoting social justice and inclusion.

This initiative aims to foster social inclusion, empower young people, and create positive change within the community through the power of basketball. Vitoria’s "Bouncing for Good" welcomes the new year, becoming the fourth project of this positive initiative from the One Team and Motorola partnership, after the successful previous stops in [Sopot](https://www.euroleaguebasketball.net/en/one-team/news/one-team-motorola-partnership-begins-with-community-events-in-sopot/), [Milan](https://www.euroleaguebasketball.net/en/one-team/news/local-communities-in-milan-benefit-from-the-one-team-motorola-partnership/) and [Paris](https://www.euroleaguebasketball.net/en/one-team/news/motorola-and-one-teams-bouncing-for-good-brings-joy-to-young-people-in-paris/), always working hand-by-hand with the local clubs.

A member of the Turkish Airlines EuroLeague since its inception, Baskonia has long been dedicated to community engagement and social responsibility, taking home two trophies at the One Team Awards in recent years.

The "Bouncing for Good" initiative in Vitoria tipped-off with a workshop and a session with Baskonia Vitoria-Gasteiz players Khalifa Diop and Nikos Rogkavopoulos, aimed at building teamwork, respect, and social responsibility through basketball.

Khalifa Diop, One Team Ambassador for Baskonia, is enthusiastic about the collaboration. "The partnership between One Team and Motorola is a powerful way to inspire young people and help them understand the importance of teamwork and social impact," said Diop. "Being part of this project is an incredible opportunity for students at Calasanz School, and I’m honored to support them on this journey." Diop commitment to One Team initiatives is such that he has enrolled his teammate and friend Nikolaos Rogkavopoulos, in supporting the "Bouncing for Good" initiative.

The students from Calasanz School – institution known for its focus on values such as solidarity, justice, peace, and respect for diversity – have participated in activities lead by Patricia Fernandez de Mendiola, a teacher from the school and the coach for Baskonia’s One Team program, who is leading the whole initiative that will also include a second activity during a One Team session with kids at risk of exclusion coming from the schools of Ibaiondo, Luis Elejalde, San Martin, Umandi, Odon de Apraiz and Aranbizkarra. With years of experience in school teaching and 4 years as a coach for the social projects with Baskonia, Patricia is excited to guide students with very diverse backgrounds in their journey of personal growth and community engagement through the "Bouncing for Good" initiative.

These activations with the various groups will be followed with basketballs donations for the participants and institutions thanks to Motorola’s support with a total of 400 basketballs being donated to the students participating in the activations and to the schools collaborating in the initiative.

Motorola, a key partner in this project, also celebrates the partnership. "We are proud to support the 'Bouncing for Good' initiative alongside Euroleague Basketball and One Team Baskonia’s network of schools’ collaborations", said Clara Borrás, Motorola’s Marketing Director for Iberia. "This program is a great example of how education, sport, and inclusion can come together to create positive change in the community."

Motorola and One Team bring 'Bouncing for Good' initiative to Vitoria

The 2025 edition of the One Team Games is in the books! Between January 14 to 17, the 38 clubs in the Euroleague Basketball family celebrated the One Team Games at a combined 28 games across the Turkish Airlines EuroLeague and BKT EuroCup, spreading the One Team mantra across the continent. Unforgettable memories were made, connections were strengthened with the club's ambassadors, and everybody united as one – because #WeAreAllOneTeam.

The 2025 One Team Games was once again a roaring success!

Get ready for the celebration of all things One Team, Euroleague Basketball’s social responsibility program, as the One Team Games take center stage across the Turkish Airlines EuroLeague and BKT EuroCup from January 14 to 17, 2025.

The return of the One Team Games!

Get ready for the celebration of all things One Team, Euroleague Basketball’s social responsibility program, as the [One Team Games](https://www.youtube.com/watch?v=1a5RMjsHXBI) take center stage across the Turkish Airlines EuroLeague and BKT EuroCup from January 14 to 17, 2025.

 

Taking place between Rounds 21 and 22 of the EuroLeague, and Round 15 of the EuroCup, the One Team Games puts the spotlight on the 38 clubs’ communities and the hundreds of participants who are at risk of social exclusion all over Europe. This year’s One Team programs have focused on the United Nations’s Sustainable Development Goal 10 by aiming to reduce inequalities in our communities through basketball.

 

In order to make the games extra special, there will be a number of different activations that take place before and during the 18 EuroLeague contests and 10 EuroCup fixtures.

 

Prior to tipoff, the One Team participants of the home team will head onto the court for a family picture featuring the One Team Ambassadors from both clubs. One participant from the home team’s One Team program will bring the game ball to the officials before the action gets underway, too.

 

At halftime, there will be some One Team activities – the type that the participants do on a weekly basis in their One Team sessions – in front of the crowd, who will be there showing support.

 

Fans in the arena and viewers at home will see special #WeAreAllOneTeam stickers on the EuroLeague and EuroCup teams’ courts during the One Team Games, with Turkish Airlines and BKT – the naming partners of the EuroLeague and EuroCup, respectively – actively supporting the celebration

 

It is not just on the EuroLeague and EuroCup courts where the #WeAreAllOneTeam hashtag will be prominent, as One Team Ambassadors, players, clubs and fans are all encouraged to participate in the One Team Games by sharing the hashtag on social media. Speaking of which, [One Team has launched its own Instagram account](https://www.instagram.com/euroleagueoneteam/) in order to raise awareness of the clubs’ One Team programs and giving more visibility to the excellent work conducted by the EuroLeague and EuroCup clubs in their communities. Just like in previous years, there will be a special filter that clubs and One Team Ambassadors are encouraged to use for their social media accounts, too.

 

Fans can also take part in a special [Image Trivia game](https://euroleague.tbits.me/tb_app/516965) by scanning a QR code in the arena and also on social media. Those who take part in this game will get to recognize and know more about some of the One Team Ambassadors from this season, while anyone who plays the game will have the chance to win a jersey of their favorite EuroLeague or EuroCup player.

 

"The One Team Games are an opportunity for all of us to come together to celebrate the excellent work done by the Euroleague Basketball clubs in their One Team programs, while also raising awareness about these at-risk communities and individuals," said Abigail Martin, Director of Sustainability and Development Projects at Euroleague Basketball. "It is fantastic to see the awareness that the One Team Games provide, and especially all of the participants' smiling faces. Only together can we affect positive change. We are so, so thankful for everyone's efforts in making the One Team Games possible."

 

“One Team bridges gaps by uniting people of different backgrounds and abilities through a shared passion for basketball,” said Olympiacos Piraeus forward and One Team Ambassador [Shaquielle McKissic](https://www.euroleaguebasketball.net/en/euroleague/players/shaquielle-mckissic/007853/). “By uplifting marginalized groups – like individuals with disabilities and displaced immigrants – it sends a powerful message that no one is alone. I’ve personally witnessed how this sense of belonging and collective responsibility extends far beyond the court.”

 

“Working with One Team allows us to get closer to our communities and show that we are there to support them, whatever the circumstances,” said [Nate Sestina](https://www.euroleaguebasketball.net/en/eurocup/players/nathan-sestina/011980/), Valencia Basket forward and One Team Ambassador. “Seeing the smiles on the faces of the people involved in our One Team program, it makes it all worth it. Ultimately, we are all one big family – regardless of background, disability, where we come from – and we are there to help one another. Through One Team, we can make a real difference to these individuals.”

 

One Team, supported by Turkish Airlines as the One Team Founding Patron and with the collaboration of Special Olympics as Proud Partner, uses basketball to achieve real social impact in our communities. With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed a complete CSR program that brings together activities from each team in an integrated, impactful way, working under the theme of "community integration" that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities.

LDLC ASVEL Villeurbanne v Partizan Mozzart Bet Belgrade (2025-01-14T19:00:00.000Z)

Baskonia Vitoria-Gasteiz v Olympiacos Piraeus (2025-01-14T19:30:00.000Z)

EA7 Emporio Armani Milan v ALBA Berlin (2025-01-14T19:30:00.000Z)

Paris Basketball v Anadolu Efes Istanbul (2025-01-14T19:30:00.000Z)

Real Madrid v Maccabi Playtika Tel Aviv (2025-01-14T19:45:00.000Z)

Zalgiris Kaunas v Virtus Segafredo Bologna (2025-01-15T18:00:00.000Z)

Crvena Zvezda Meridianbet Belgrade v Fenerbahce Beko Istanbul (2025-01-15T19:00:00.000Z)

FC Barcelona v Panathinaikos AKTOR Athens (2025-01-15T19:30:00.000Z)

FC Bayern Munich v AS Monaco (2025-01-15T19:30:00.000Z)

LDLC ASVEL Villeurbanne v ALBA Berlin (2025-01-16T19:00:00.000Z)

EA7 Emporio Armani Milan v Partizan Mozzart Bet Belgrade (2025-01-16T19:30:00.000Z)

Paris Basketball v Maccabi Playtika Tel Aviv (2025-01-16T19:30:00.000Z)

Real Madrid v Olympiacos Piraeus (2025-01-16T19:45:00.000Z)

Fenerbahce Beko Istanbul v Zalgiris Kaunas (2025-01-17T17:45:00.000Z)

Crvena Zvezda Meridianbet Belgrade v AS Monaco (2025-01-17T19:00:00.000Z)

Baskonia Vitoria-Gasteiz v Panathinaikos AKTOR Athens (2025-01-17T19:30:00.000Z)

FC Bayern Munich v Virtus Segafredo Bologna (2025-01-17T19:30:00.000Z)

FC Barcelona v Anadolu Efes Istanbul (2025-01-17T19:45:00.000Z)

7Bet-Lietkabelis Panevezys v Cedevita Olimpija Ljubljana (2025-01-16T17:30:00.000Z)

Besiktas Fibabanka Istanbul v Wolves Twinsbet Vilnius (2025-01-14T17:00:00.000Z)

7Bet-Lietkabelis Panevezys v Valencia Basket (2025-01-14T17:00:00.000Z)

Hapoel Bank Yahav Jerusalem v Cedevita Olimpija Ljubljana (2025-01-14T18:00:00.000Z)

Dolomiti Energia Trento v ratiopharm Ulm (2025-01-14T19:00:00.000Z)

Turk Telekom Ankara v Veolia Towers Hamburg (2025-01-15T16:30:00.000Z)

Trefl Sopot v Bahcesehir College Istanbul (2025-01-15T18:00:00.000Z)

Buducnost VOLI Podgorica v Hapoel Shlomo Tel Aviv (2025-01-15T18:00:00.000Z)

Aris Midea Thessaloniki v Cosea JL Bourg-en-Bresse (2025-01-15T18:00:00.000Z)

Umana Reyer Venice v U-BT Cluj-Napoca (2025-01-15T19:00:00.000Z)

Dreamland Gran Canaria v Joventut Badalona (2025-01-15T20:00:00.000Z)

After the successful events put on in Poland and Italy in collaboration with Trefl Sopot and EA7 Emporio Armani Milan, respectively, Euroleague Basketball’s One Team and Motorola teamed up with Paris Basketball to organize yet another special day on December 18 at Campus Île-de-France Sport dans la Ville in Pantin, Paris, to deliver 400 basketballs to not only the young people from the Sport dans la Ville association that participated in the sport and life values workshop delivered last December 10 by One Team in association with Motorola, but also to local public schools and Paris Basketball One Team program.

Motorola and One Team’s “Bouncing for Good” brings joy to young people in Paris

After the successful events put on in [Poland](https://www.euroleaguebasketball.net/en/one-team/news/one-team-motorola-partnership-begins-with-community-events-in-sopot/) and [Italy](https://www.euroleaguebasketball.net/en/one-team/news/local-communities-in-milan-benefit-from-the-one-team-motorola-partnership/) in collaboration with Trefl Sopot and EA7 Emporio Armani Milan, respectively, Euroleague Basketball’s One Team and Motorola teamed up with [Paris Basketball](https://www.euroleaguebasketball.net/en/euroleague/teams/paris-basketball/prs/) to organize yet another special day on December 18 at Campus Île-de-France Sport dans la Ville in Pantin, Paris, to deliver 400 basketballs to not only the young people from the Sport dans la Ville association that participated in the sport and life values workshop delivered last December 10 by One Team in association with Motorola, but also to local public schools and Paris Basketball One Team program.

With the presence of  women’s first-team player Touty Gandega, 50 enthusiastic children aged 9 to 13 from Sport dans la Ville received their new basketballs and exhibited the “perfect ball” they created the previous week during a workshop.

These children come from some of the most socially disadvantaged areas of Paris, and through this donation, they will have the tools to continue their passion for sport and develop life skills that support their personal growth and future opportunities.

Amara Sy, Paris Basketball One Team ambassador: “As a former player and as Sports Director of Paris Basketball, I pay a great deal of attention to the One Team program. I've been its ambassador for the past 3 years. As a young person who grew up in the 18th arrondissement of Paris, I know just how empowering it is to have a basketball. Today, with Motorola and the EuroLeague, I'm very happy that we can offer 400 balls to all these children.”

“This initiative embodies our commitment to empowering young people through sports and technology,” said **Daniela Idi, EMEA Marketing Director at Motorola**. “By collaborating with Paris Basketball and Sport dans la Ville, we aim to create opportunities for growth, inspire dreams, and provide tools to help these students achieve their goals.”

The Sport dans la Ville association plays a critical role in providing young people from these disadvantaged neighborhoods with the tools to succeed, both on and off the court. Through the power of sport, they instill core values such as teamwork, perseverance, and discipline that help the children build confidence, open doors to professional opportunities, and pursue their dreams. The “Bouncing for Good” initiative is aligned with this mission, strengthening the collaboration between Euroleague Basketball and Motorola, and in this case Paris Basketball, to give these youngsters the confidence and support they need to thrive.

In addition, the program will continue on December 19, during the Paris Basketball vs. Fenerbahce Beko Istanbul game at Adidas Arena in Round 17 as a young participant from Sport dans la Ville will present the “perfect ball” to the 8,000 fans in attendance, highlighting the creative and empowering journey these children have embarked on. The “perfect ball” is the result of the kids’ collective effort to think express their thoughts and ideas about sports and life values painted in a real basketball.

This initiative also serves as the first chapter in a long-term partnership between Euroleague Basketball, Motorola, and Sport dans la Ville. Every year, this collaboration will support hundreds of young people, enriching Paris Basketball’s One Team program and fostering new connections, including meetings between these young participants and refugee minors in the club’s One Team program. Through sport, they will continue to bridge gaps, forge lasting friendships, and offer hope for a brighter future.

With its focus on community, empowerment, and sustainable change, “Bouncing for Good” is more than a donation – it's an investment in the future of Paris's youth, fostering the next generation of leaders, athletes, and dreamers.

One Team, Euroleague Basketball's social responsibility program, and Motorola have come together for a meaningful initiative called “Bouncing for Good” to support young students and promote the values of sport, teamwork, and inclusion. The second event of this collaboration — after the first event in Sopot, Poland — took part in Milan, Italy, in partnership with EA7 Emporio Armani Milan. This collaboration benefitted 150 children, along with additional donations to their schools and local entities associated to One Team.

Local communities in Milan benefit from the One Team-Motorola partnership

One Team, Euroleague Basketball's social responsibility program, and Motorola have come together for a meaningful initiative called “Bouncing for Good” to support young students and promote the values of sport, teamwork, and inclusion. The second event of this collaboration — after the first event in Sopot, Poland — took part in Milan, Italy, in partnership with [EA7 Emporio Armani Milan](https://www.euroleaguebasketball.net/en/euroleague/teams/ea7-emporio-armani-milan/mil/). This collaboration benefitted 150 children, along with additional donations to their schools and local entities associated to One Team.

The initiative kicked off with a two-day workshop held on November 12 and November 14, 2024, at the Istituto Comprensivo Arcadia in Milan. The workshops, which took place from 10:00 to 12:00 each day, brought together eight classes of 20 students each (a total of 150 children). The sessions were led by the One Team coaches from the EA7 Emporio Armani Milan club and were designed to inspire and empower young minds, fostering life skills through sports and positive social engagement.

The first day saw Milan first-team player [Giampaolo Ricci](https://www.euroleaguebasketball.net/en/euroleague/players/giampaolo-ricci/001518/) surprise the children connecting through video call for the event before Ricci’s teammate [Ousmane Diop](https://www.euroleaguebasketball.net/en/euroleague/players/ousmane-diop/013385/) brought more smiles to the children’s faces on the second day with yet another dream videocall for the kids.

This very positive social initiative was thanks to the great support of Motorola, which expanded on the sport and life values that EA7 Emporio Armani Milan’s One Team program delivers in its community in association with Laureus Sport for Good Italia. The children were able to learn about the values of teamwork, respect, and resilience, while these workshops align with One Team’s broader mission to enhance social integration through the universal language of sport.

A donation event took place on Tuesday, December 10, 2024, from 9:30 to 10:30, in the same school where the workshops took place, with the participation of representatives from Euroleague Basketball, Motorola and EA7 Emporio Armani Milan and the presence of the students and Milan players [Shavon Shields](https://www.euroleaguebasketball.net/euroleague/players/shavon-shields/007831/), Giampaolo Ricci and Ousmane Diop, this time in person. The event included the introduction of a unique basketball designed by the school children during the workshops and replicated in a real basketball for the children and the school to keep along with a selfie photo from the EA7 Emporio Armani Milan team, signed by all players. Also thanks to Motorola, all 150 students received a basketball and another 250 basketballs will be donated to public schools and entities in need, including those involved in the One Team program. This generous gesture will help expand access to sports equipment and encourage physical activity among students, furthering the shared mission of Euroleague Basketball and Motorola to make a positive contribution in local communities.

"Sharing the passion for sports with these young students was truly special," said Ricci. "Events like this show how basketball can unite and teach valuable lessons."

"It was amazing to spend the morning with the students of the Arcadia Institute in Gratosoglio," stated Shields. "I hope that through basketball, we’ve inspired them to follow their dreams."

"Seeing the enthusiasm of the kids was incredible," added Diop. "I hope this experience motivates them to believe in themselves."

This collaborative initiative, powered by Motorola, demonstrates their ongoing commitment to fostering social values through sport. The partnership with the One Team program reflects a shared vision of creating lasting change through sport, supporting the community Milan supports as a club. In collaboration with Laureus Sport for Good, the One Team project helps instill the core values of teamwork, resilience, and community engagement in the next generation.

The ‘Bouncing for Good’ initiative created by One Team, Euroleague Basketball’s social responsibility program, and Motorola got underway in Sopot, Poland, with the first sessions taking place at Primary School No. 9.

One Team-Motorola partnership begins with community events in Sopot

The ‘Bouncing for Good’ [initiative created by One Team, Euroleague Basketball’s social responsibility program, and Motorola](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.euroleaguebasketball.net%2Fen%2Fnews%2Fmotorola-and-euroleague-basketballs-one-team-partner-to-promote-sportsmanship-and-life-values-through-basketball%2F&data=05%7C02%7Cigor.petrinovic%40euroleague.net%7C4ce5a63b139c4cd7e82d08dcf414f6d0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638653618091896302%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=ZSgPK12AFtQgjBcPTKpZ81KLCWiEuick6VjqvcVYdFk%3D&reserved=0) got underway in Sopot, Poland, with the first sessions taking place at Primary School No. 9.

Last week, a workshop focused on sports values, led by Trefl Sopot’s One Team coaches, served as the tip-off of the project in Poland. During the session, apart from other educational activities developed with the help of Motorola devices, children were also encouraged to get creative by painting a mural of the 'perfect basketball’, using their learnings on colors and associating them to sports and life values. A local artist then captured the mural and replicated it on a real basketball. And today was the day to see some of the results of that previous work.

With the aim of providing yet another unforgettable sport values experience for the community, Motorola and One Team organized another session with 50 children from the same school. They were present for a special event that saw them take part in multiple activities together with Trefl Sopot One Team Ambassadors, Jakub Schenk and Andy Van Vliet, and this group of children received a wide variety of material donations.

There was a signed jersey by a Trefl Sopot player up for grabs, as well as a selfie with a player, while the kids also had a session using Motorola’s innovative technology that saw them solve selfie puzzles featuring the two players at the event. The children got to see the ‘Perfect Ball’ – a specially painted basketball –based on the mural they had painted on the workshop, and a little later, 50 basketballs were given away to the children. A total of 200 extra basketballs will be given away by Motorola and Euroleague Basketball during the year to help the promotion of the game of basketball and the practice of sport in public schools and the work of sport and social values.

Once the kids had taken part in the fun tasks, they had a group photo together, as a lasting memory from the day. They were all there in their new T-shirts, which featured the One Team and Motorola logos, while Motorola’s technology was key throughout the event, keeping everyone connected and enhancing the learning experience.

Barbara Lewandowska-Paluch, Marketing & Communication Manager, Trefl Sopot said: "Activities for the local community are in the DNA of Trefl Sopot. We are happy that from this season, thanks to our participation in the EuroCup, we can be part of the One Team family. We are aware of how much good the program has brought throughout Europe, and we are glad that we can join in it and use our power as a club to help others and make good influence. Thanks to the generosity of Motorola, we can support schools not only with equipment but also a great experience of a valuable workshop. The One Team–Motorola initiative is great for Trefl Sopot to join. We are very excited, and we look forward to every session of our local One Team program this season."

For the moment, five partnered clubs in association with schools and social entities across Poland, Italy, Greece, Spain and France will participate in this sport and life values initiative, with more workshops and donations to come in the upcoming months.

The One Team Managers and Coaches from each of the 38 clubs competing under the Euroleague Basketball umbrella came together in Barcelona, Spain, for the 14th edition of the One Team Annual Workshop.

The 14th One Team Annual Workshop lit the fuse for the 2024-25 season

The One Team Managers and Coaches from each of the 38 clubs competing under the Euroleague Basketball umbrella came together in Barcelona, Spain, for the 14th edition of the One Team Annual Workshop.

Over the course of two days, those tasked with leading the clubs’ respective One Team programs were able to learn how to better implement the One Team methodology and further enhance the impact they can have on their communities.

"Sport is a great opportunity to unite people and promote a spirit of collaboration," said Maureen Reat, One Team Manager at LDLC ASVEL Villeurbanne. "I’m very proud of being a part of the program."

With a mixture of lectures and on-court activities, the One Team Managers and Coaches were able to take on information from different experts that they can then use with the participants of their respective programs. One Team has a profound impact on thousands of people across the continent year in, year out, and their personal growth is something that makes it all worth it.

"You will change the lives of other people because you will bring them to another level emotionally, intellectually in the domain of sports," noted Xaver Nassermann, One Team Coach at FC Bayern Munich. "This project, One Team, is the perfect platform for a better world."

The importance of community was a strong theme throughoutand the unique value that provides to the Euroleague Basketball social program. After all, despite the clubs going to battle on the hardwood during the Turkish Airlines EuroLeague and BKT EuroCup seasons, they are all ready to share the same goal off the court: being there to support groups who are in danger of exclusionto reduce inequalities in their communities.

"You can see in every country how we can have an impact in the community," added Roberta Meneghal, One Team Manager at Umana Reyer Venice. "Here, we can share experiences, emotions, learn, thoughts, and of course having fun."

Each passing year sees One Team positively impact the lives of more and more individuals, but there is still plenty of work to do. The objective is to further enhance the reach of the clubs’ programs and ensure that nobody feels at risk of being excluded from society.

"I do believe that we are making a big impact on people’s lives through the program," stated Matic Lisac, One Team Manager and Coach at Cedevita Olimpija Ljubljana. "I do believe that there will be even more impact in the coming years and that our impact will impact the lives of others."

After this two-day crash course learning about the One Team methodology and much more, the One Team Managers and Coaches in attendance at the One Team Annual Workshop will now look to put what they have learned into action during the 2024-25 season.

With an innovative model of interconnectedness across an entire continent, Euroleague Basketball and its clubs have developed in One Team a complete CSR program that brings together activities from each team in an integrated, impactful way, working under a theme of "community integration" that actively addresses targets of the United Nations Sustainable Development Goal 10 on Reduced Inequalities.