Euroleague Basketball

Social partner: Fenerbahçe Sports Schools

Social Issue: Community cohesion

Ambassadors: Erick McCollum, Yellow the Canary

Main life skills: Self-confidence, Cooperation, Responsibility, Creativity

About the program:

For the 2024/25 season, Fenerbahçe Beko Istanbul has partnered with Fenerbahçe Sports Schools to deliver a program aimed at children aged from 6 till 8. Over eight weeks, participants engage in sessions that combine basketball training with essential life skills development, focusing on values like positivity, teamwork, responsibility, and creativity.

Supported by professional coaches, life skills trainers, and dedicated volunteers, the program aims to build confidence, foster empathy, and promote a sense of belonging among the participants. Activities are hosted at premier facilities, ensuring an inspiring environment for growth.

Adding to the excitement, Yellow the Canary, Fenerbahçe’s beloved mascot, will continue to serve as an ambassador for the program, engaging with participants and fans during on- and off-court activities. Yellow will be joined by the team’s latest signing, Erick McCollum, who will bring his experience and enthusiasm to inspire and motivate young participants.