Euroleague Basketball is pleased to introduce SEAT as its newest official partner as the Spanish automobile manufacturer joins the growing list of leading brands eager to be part of European basketball's premier competitions. A three-year agreement makes SEAT the official global car partner of the Turkish Airlines Euroleague and the Eurocup.
SEAT will enjoy a privileged place throughout the season on broadcasts of the Turkish Airlines Euroleague Game of the Week and will make its presence felt at both the Turkish Airlines Euroleague Final Four and the Eurocup Finals. As part of the agreement, SEAT Turkey also becomes an official Euroleague partner in Turkey, while it also allows for league-related promotions on a pan-European basis.
By partnering with Euroleague Basketball, SEAT joins a continuously growing list of world-class brands and industry leaders that make up the Euroleague's family of official partners. Among them can be found Turkish Airlines, Dogus Group, adidas, Spalding, and Intersport.
The partnership with SEAT is in line with the conclusions from a June meeting of the Business Working Group, which includes the most important professional clubs in Europe. The working group recommended to the ECA Shareholders Executive Board ways to create additional revenue sources for the clubs and the league through stronger integration and harmonization of their commercial offerings in different categories. By introducing SEAT as the Euroleague's official global car partner, the Euroleague, its clubs and its partners all benefit.
"We could not be happier about this agreement," Roser Queralto, Eurloleague Basketball's Chief Business Development said. "SEAT is the latest major industry leader to choose to link its name to our competitions. SEAT has continued to expand over the years to more and more markets and to introduce newer and dynamic models and we are convinced that both Euroleague Basketball and SEAT will see our products and exposure grow hand in hand over the coming years."