Euroleague Basketball is promoting healthy living by backing the European Week of Sport campaign like never before. The #BeActive campaign, which runs all this week, encourages people across the continent to take an active part in sport and physical activities.
This annual campaign is not only intended to promote physical fitness but also social goodwill. Euroleague Basketball has already spread the message by dedicating time to the campaign at the eighth One Team Annual Workshop in Vitoria-Gasteiz, Spain earlier this month. Additionally, Euroleague Basketball has facilitated the chance to #BeActive at its headquarters in Barcelona by offering new weekly yoga and massage therapy session to employees.
All 40 participating clubs in this season’s Turkish Airlines EuroLeague and 7DAYS EuroCup are raising awareness of the campaign through their multiple communications platforms.
"The European Week of Sport could not be any closer to our values, reinforcing the positivity of being physically active by practicing sport for all aspects of life," Roser Queraltó, Euroleague Basketball's Chief Business Development Officer, said. "Our competitions show what elite athletes can accomplish, but each one of us can be healthier and more involved in our communities by engaging in fitness and sports activities. It is great to know that 40 Euroleague Basketball clubs all over Europe are sending out the same message to their fans and families."
The #BeActive message of the European Week of Sport is even more beneficial when it helps underprivileged groups get healthier and integrate into their communities. That has been a main goal of One Team, the renowned social responsibility program of Euroleague Basketball, since its found in 2012. With Turkish Airlines as the One Team Founding Patron. and with the collaboration of Special Olympics as Proud Partner, the One Team program has helped more than 16,000 participants through its various team-focused projects.