Euroleague Basketball helps welcome DAZN to Spain

Feb 27, 2019 by Print
Euroleague Basketball helps welcome DAZN to Spain

Euroleague Basketball President and CEO Jordi Bertomeu was a featured guest as DAZN, the newest platform for watching sports, held a press conference to announce its arrival in Spain on Wednesday.

The live and on-demand sports streaming service will hold exclusive broadcasting rights in Spain for Europe's two premier men's basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, starting next season through the 2022-23 campaigns. DAZN will bring all the action to Spanish fans wherever they are, on any connected device, making the games more accessible than ever before.

"Sports organizations must read what is happening with sports consumption," Mr. Bertomeu said in explaining Euroleague Basketball's decision to partner with DAZN. "We know this is changing in a radical way. We understand this is the correct step for us because DAZN offers great accessibility and flexibility and will allow us to increase our fanbase."

DAZN is already available in eight countries on four continents: Austria, Canada, Germany, Japan, Italy, Spain, Switzerland and the United States. In 2018, the platform showed a record number of more than 250 million hours of content and broadcast live more than 25,000 sporting events.

"DAZN is the first streaming platform with content exclusively related to sports, so the fans can enjoy the best competitions when they want, how they want and from where they want," Veronica Diquattro, DAZN Executive Vice President for Southern Europe, said. "This will start a new era for the users and also for the rights-owners. We have been able to increase the audiences of all the competitions we have on the platform in other countries and we do not have any doubts that we will be able to accomplish that also in Spain, a country where sports are not only entertainment, but also a way of life."

Among the properties joining the EuroLeague and the EuroCup on DAZN in Spain will be: in soccer, the Premier League, the FA Cup and the Italian Cup; in motorsports, MotoGP, the World Rally Championships and the World Superbike Championships; the World Darts Championships; and the Ultimate Fighting Championships.

"Since we started with MotoGP in 2002, we have been on several platforms, but we thought it was time to take a step forward," Carmelo Ezpeleta, CEO of Dorna said. "We think that DAZN will be the best option for our audience to be able to watch our races in the best way. We think this is a necessary step and the best step we could take."