New EuroLeague partner KICKZ to create streetwear collections

May 09, 2019 by Print
New EuroLeague partner KICKZ to create streetwear collections

Euroleague Basketball is pleased to have streetwear clothing giant KICKZ join the top club basketball competition in Europe as a new long-term partner. KICKZ will create dedicated collections to serve the EuroLeague community with stylish and officially-licensed fan merchandise.

The agreement begins with the 2019 Turkish Airlines EuroLeague Final Four in Vitoria-Gasteiz, Spain, and runs through the end of the 2020-21 season. KICKZ will release a limited-edition t-shirt collection for the 2019 Final Four that will be available exclusively at, at EuroLeague KICKZ kiosks at the Final Four, and at select KICKZ stores in Germany.

"We are very proud to welcome KICKZ to our family of partners. KICKZ is a reference in the European basketball and streetwear market and this brings our fans an exclusive opportunity to wear stylish collections of their favourite teams," Roser Queralto, Chief Business Officer at Euroleague Basketball, said. "We are confident that KICKZ will bring the Euroleague Basketball clothing collection to a brand-new level as they perfectly match a trendy fashion component with the tradition that all our clubs represent."

KICKZ will produce a line of clothing for all 18 teams in the EuroLeague season next season. That line is scheduled to be unveiled in October. KICKZ will design, produce, market and distribute the items from the club collections.

"This is an exciting opportunity to huddle up with Euroleague Basketball. I believe that European basketball enthusiasts will love the designs and the #nevernotballin look and feel. Partnering with Euroleague Basketball allows us to connect with the world's most passionate basketball fan base and gain access to the best basketball on the continent," said Chris Grosse, CEO KICKZ Never Not Ballin' GmbH. "What I like most about the EuroLeague is that it's hard-nosed, grind-it-out, floor-burn basketball like it's supposed to be played."

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