Euroleague Basketball andTV3 Group extend partnership in Baltics

Jul 01, 2020 by Print
Euroleague Basketball andTV3 Group extend partnership in Baltics

Broadcasts of Turkish Airlines EuroLeague and 7DAYS EuroCup games in the Baltic states will remain in good hands after Euroleague Basketball and TV3 Group reached an agreement that will keep the games on the leading premium sports platform in the region for the next three seasons. TV3 Sport channel will air more than 240 live broadcasts during the EuroLeague regular season plus all the playoff and Final Four games to its customer in Lithuania, Latvia and Estonia. These games will also be available via TV3 Group OTT platform -Go3.

Through its platforms, TV3 Group will deliver fans in these basketball-loving countries a full complement of EuroLeague coverage. Loyal fans of the competitions in these countries will continue to receive commentary in their local languages plus highlights packages, interviews, profiles, archived material and pre- and post-game analysis.

"We are very satisfied to extend our relationship with the TV3 Group for three more seasons. TV3 Group provides us one of our most important exposure windows on the Baltic area and I am confident that all our Lithuanian, Estonian and Latvian fans will celebrate this agreement," said Mr. Jordi Bertomeu, Euroleague Basketball President and CEO. "I would like to thank TV3 Group for its continuous support, after a very complicated season we are planning an outstanding comeback of both the Turkish Airlines EuroLeague and 7DAYS EuroCup because we all deserve to enjoy again the best basketball on the continent."

"We are delighted to continue our partnership with Euroleague Basketball and we look forward to providing basketball fans the best entertainment experience across all platforms," Jan Wykrytowicz, Pay TV CEO of the TV3 Group said. "EuroLeague and EuroCup matches are very important for the Baltic audiences because of the deep and long-lasting basketball traditions in the region. We will broadcast more than 80 percent of the games on an exclusive basis and continue to be the leading premium sports provider in the Baltic region."

The extended cooperation ensures that TV3 Sport and Go3 will continue to offer the richest portfolio of elite global sporting entertainment with EuroLeague and EuroCup games highlighting a slate that also features UEFA Champions and Europe Leagues, English Premier League, KHL hockey, ATP Tennis, Moto GP, NBA and UFC, among others.