Euroleague Basketball and Tadim, Turkey's leading nut and dried fruits brand, are celebrating the success of their continuing partnership by extending it for another three years until the end of the 2022-23 season.
The renewal will lengthen the Turkish Airlines EuroLeague's relationship with Tadim to eight years, the current average for Euroleague Basketball partners. As such, Tadim will continue to enjoy high visibility at EuroLeague games and throughout the competition's digital ecosystem. Tadim's commitment testifies to how the sustained growth of Euroleague Basketball competitions, especially in Western Europe, offers partners an optimal engagement platform with which to reach consumers.
"Since 2016, we have been honored to count Tadim among our family of partners and to mutually pursue our ambitions for multi-market growth," Jordi Bertomeu, Euroleague Basketball President and CEO, said. "This extension not only confirms that our work together has been successful to date, but allows us to raise the bar in the years ahead."
The ongoing partnership is aimed at enhancing Tadim's ability to increase exports to consumers across Western Europe and beyond. Central to that effort is the Turkish Airlines EuroLeague Final Four, whose 2021 edition is ticketed for Cologne, Germany. The fact that Tadim has production facilities in Germany illustrates how that market's strategic importance to both companies is another shared priority between them.
"Our products are preferred not only in Turkey, but also in many other countries," Emre Tekinalp, Tadim's CEO, said. "Our brand is internationalizing quickly. Hence, it is with great pride that we announce the continuation of this long-lasting partnership with Euroleague Basketball, an organization that is followed by many fans around the globe."