Euroleague and Elevate to develop general marketing strategy, ticket and premium hospitality services, and event management for the Final Four.
Amplifying fan, premium and brand experience main goals for the partnership.
Euroleague Basketball, the organising body of the Europe’s elite club basketball competition has today partnered with Elevate Sports Ventures, the best-in-class sports and entertainment consulting firm, to support global strategy, ticketing, fan and premium hospitality experience, and event management for the league’s showcase event, the Turkish Airlines EuroLeague Final Four. Via the partnership, Elevate will deliver industry-leading best practices in analytics and business intelligence in the areas of global, direct-to-consumer, digital marketing, ticket and premium pricing, sales and service, and more for Europe’s most renown international professional basketball League.
Additionally, given Elevate’s proficiency in professional sports and live event operations, the global agency will design a comprehensive strategy for in-arena and city-wide fan and premium experiences celebrating the EuroLeague’s premier event, which historically draws more than 15,000 fans in attendance, an audience of over 150 million in global broadcasts to more than 200 countries and territories, and 40 million on Social Media.
This agreement follows continuous ongoing efforts conducted by Euroleague Basketball in improving the customer experience at all levels, both in-arena and remote experiences, as a key factor to grow the league’s popularity and business performance.
The partnership agreement between Euroleague Basketball and Elevate was assisted by G2 Strategic, a leading sports marketing consultancy and Euroleague Basketball long-time business advisor having contributed in different strategic initiatives including the recent creation of the EuroLeague Business Operations & Club Services division.
“We are extremely satisfied to be partnering with Elevate Sports Ventures, one of the biggest entertainment consulting firms, which has identified Euroleague Basketball as its ambassador in the European market,” states Jordi Bertomeu, Euroleague Basketball President and CEO.
“This partnership is built upon a common vision to innovate, an interest in re-imagining the premium experience, and dedication to engaging the fan in dynamic, new ways during the most important event of the season, the Final Four. Their enormous expertise with some of the most renowned sports properties, like the San Francisco 49ers, Philadelphia 76ers and the New Jersey Devils, shows the high level of professionalism that will help bring the Final Four to a new level. I would also like to thank our longtime collaborator Marshall Glickman and his company G2 Strategic for helping us reach this agreement.”
“We are proud to announce this partnership with Euroleague Basketball, providing our agency the incredible opportunity to work alongside this global League in reimagining the EuroLeague Final Four,” said Al Guido, Chairman and CEO of Elevate Sports Ventures. “We are confident together we will amplify fan activations, premium offerings and partnership opportunities that will see the EuroLeague Final Four recognized as one of sports preeminent global events. Our goal at Elevate Sports Ventures is to use our people, process and technology to support and guide our clients, and their teams, brands, venues and properties, to emerge from this period positioned for success.”