Winline, Euroleague Basketball renew partnership until 2025

May 24, 2021 by Print
Winline, Euroleague Basketball renew partnership until 2025

Euroleague Basketball and Winline, one of Russia's leaders in online gaming, are celebrating the success of their partnership by extending it for three more years. Winline already had a year remaining on its current contract for online gaming rights in Russia, and so with the new deal will be a Euroleague Basketball partner through the end of the 2024-25 season.

The renewal will lengthen the relationship with Winline to six years as the company expands Euroleague Basketball's list of long-term partners. As such, Winline will continue to enjoy high visibility at Turkish Airlines EuroLeague and 7DAY EuroCup games and across the digital ecosystem of the competitions.

"We are very proud to announce this renewal agreement as it shows once again the commitment and confidence of our partners," Roser Queralto, Euroleague Basketball's Chief Business Officer, said. "Winline is a key player in the Russian market as they have experienced an outstanding growth in a very short period, positively impacting the popularity of basketball and the expansion of the Russian fanbase."

"We are proud and happy to support Europe's top basketball competitions," Timur Dzhumaniyazov, Winline's vice president of marketing and strategy, said, "and we are really excited and looking forward to the new chapter of our partnership with Euroleague Basketball."

Winline's commitment to basketball goes beyond Euroleague Basketball to a widespread presence in the Russian market that also features a select number of teams, including current EuroLeague participants CSKA Moscow, Khimki Moscow Region and Zenit St Petersburg. The cooperation between Euroleague Basketball and the top basketball brands in Russia is expected to help increase the popularity of basketball and grow the sport's fanbase in the country. Winline has experienced a 71% increase in awareness as a Euroleague Basketball sponsor during 2020.

Russia is one of Euroleague Basketball's traditional markets, with a long list of participating teams that includes reigning EuroLeague champion CSKA Moscow. Interest in Euroleague Basketball competitions has experienced a remarkable 17% growth rate in Russia since 2019.