Hoops, urban art, streetwear fashion and music marked the Euroleague Off Court event in Paris
An innovative, ground-breaking venue saw basketball played in the clouds
A celebration of basketball culture where hoops, urban art, streetwear fashion and music all came together as one – Euroleague Off Court: In the Air – proved a resounding success on Friday in Paris, France, with the help of 300 attendees who helped make the night a truly novel experience.
A one-of-kind visual setting that took basketball to the skies provided the backdrop for the streetball players and more than 60 influencers to do their magic in a series of competitions that delighted onlookers and wowed the V.I.P. judges.
Turkish Airlines provided a celestial theme to the venue and took everything to the highest level by adding real cloud generators that had the dunkers looking like they were literally jamming in the heavens.
The motif was completed by adidas and Foot Locker assuring that all 60 participants were dressed for the occasion. The influencers were looking sharp in the all-new Chapter 1 collection by adidas, while the players were taking off in the new Harden vol.7 shoe.
The Parisian basketball community embraced the one-of-a-kind experience as a true homage to their eclectic mix of street culture, style, sounds and slams.
In the men's 2x2 category, Rookicks led his team to the win by taking advantage of special rules that doubled his points at certain moments of the game. Rookicks had to face the winning female team in a decisive shoot out for Final Four tickets that the team led by Helena Delaruelle finally won.
Yohan Lemay was crowned the G.O.A.T. of the dunk contest by performing a windmill dunk over three people. The jury, including Paris basketball legend Amara Sy, rated his performance the highest.
After that, the guests were free to come and play to decide who would become the one-on-one G.O.A.T. and go home with a €500 voucher from Foot Locker.
A closing party guided by the DJ ???? and dance acts like the Ropestylers closed the event in style.