Zalgiris Kaunas will have a slightly different look going forward after the club unveiled a brand-new logo at a ceremony at Zalgirio Arena on Thursday.
Zalgiris looks to the future with a new logo
Article
1 Min read
Zalgiris Kaunas will have a slightly different look going forward after the club unveiled a brand-new logo at a ceremony at Zalgirio Arena on Thursday.
This marks the first time in a quarter century that the club has introduced a new logo, though the previous version did undergo some changes in 2005. The new logo is a nod to the club's rich past while looking to the future and always aiming for victory.
It bears some resemblances to its processor in that it retains the same green-and-white checkered pattern and the shield motif. Other than that, the fonts, bold lines and use of a basketball have all been modernized. The numerals 1944, marking the year the club was founded, were also added to the bottom of the new logo. The slogan that was marketed with the logo is: "Outrun ourselves".
In addition to the lucky few who where able to attend the unveiling at the arena, thousands of fans tuned into the live stream on Facebook, where they were treated to a full explanation from the new logo's designers, Synthesis Consulting Group, detailing all that went into the creation of the logo.