Earlier this season, Crvena Zvezda mts Belgrade and its partners adidas and Authena, made it possible for their fans to become among the first in the sports world to own unique NFTs associated with the original jerseys of the club they love. Crvena Zvezda is the first basketball club in the world that will allow its fans to collect authentic, phygital jerseys of their favorite players.
The jerseys that the players have been wearing this season, starting from the Round 2 game against Panathinaikos Athens, have a "digital twin" in the form of an NFT. These NFTs will be available as part of a unique Crvena Zvezda digital collection.
Thirty-two jerseys - one for each member of the roster in home and away colors - were prepared with NFC tags. Those authentic jerseys will be auctioned after they are worn for the final time, in the Round 16 Turkish Airlines EuroLeague game at home against FC Barcelona. The auction process will be operated through the OpenSea platform and those interested will be able to purchase them with cryptocurrency.