Euroleague Basketball is proud to announce that Trendyol, one of the world’s leading e-commerce marketplaces, has become an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four, which takes place from May 23 to 25 at the iconic Etihad Arena in Abu Dhabi.
Founded in 2010, Trendyol has rapidly expanded its international footprint, now operating across 27 European countries, Azerbaijan and having made a strong entrance into the Gulf markets in 2023. The brand has become one of the most downloaded shopping apps in the region, serving over three million customers. This new partnership underscores Trendyol’s ongoing commitment to the world of sports, building on its existing support for football, volleyball, and Olympic disciplines.
Paulius Motiejunas, Chief Executive Officer of Euroleague Basketball, said: "It is a pleasure to welcome Trendyol as an Official Partner of the 2025 EuroLeague Final Four. Partnering with a leader in the e-commerce sector with a strong presence in the UAE highlights the EuroLeague’s global appeal and growing influence in new territories."
Çağlayan Çetin, President of Trendyol Group, said: "We are proud to partner with the EuroLeague for this iconic event in the UAE. As a brand committed to innovation and the growth of sport, this collaboration is a natural step in our journey to expand our impact across key markets and connect with a wider international audience."
The Trendyol brand will be displayed on on-court promotional platforms at the magnificent Etihad Arena, where AS Monaco, Fenerbahce Beko Istanbul, Olympiacos Piraeus, and Panathinaikos AKTOR Athens will compete to become the 2025 EuroLeague champion. Trendyol will also have a strong presence at the Final Four FanZone, the central meeting point for all devoted fans throughout the event.
This high-profile collaboration further cements the EuroLeague’s influence in the Gulf region and reflects Trendyol’s ongoing investment in connecting communities through world-class sporting events.