LATEST NEWS

Euroleague Basketball and Meta, the company that builds technologies that help people connect, find communities and grow businesses, are pleased to announce their collaboration to launch [EuroLeague Pick & Play fantasy game on Facebook App](https://www.facebook.com/fantasy_games/euroleague), available for Android and iOS mobile devices.

Euroleague Pick & Play allows fans everywhere to predict the winning teams of selected EuroLeague games throughout the 2022-23 season and compete to win points. They can also compete with their Facebook friends and even the global Facebook community.

Already, there are 533,000 users enjoying Euroleague Pick & Play!

This collaboration marks another step forward in Euroleague Basketball's digital strategy by bringing interactive opportunities to all fans in collaboration with global technology leaders.

"We are delighted to collaborate with Meta by developing new initiatives that help us bring our digital presence one step forward," Alex Ferrer Kristjansson, Euroleague Basketball's Brand and Communications Senior Director, said. "One of the key areas of our digital strategy is to create interactive and engaging products for all our fans to bring them closer to the action they experience on a weekly basis with our games. EuroLeague Pick & Play fits perfectly into that strategy."

Euroleague Basketball joins a prestigious list of sports properties already collaborating with Meta, such as the NBA, NFL, LA LIGA, MLB or MotoGP.

"Facebook Fantasy Games are free, simple prediction games that help fans enjoy sports. These games bring the social fun of traditional fantasy sports to simpler formats that are easy to play for people. We are delighted with the launch of EuroLeague Pick & Play, a new way to engage and bring EuroLeague and basketball fans closer together," Kike Levy, Southern Europe Lead Sports at Meta, said.

Euroleague Basketball, Meta join forces for Pick & Play fantasy game 

Euroleague Basketball & bwin mark the third consecutive renewal 

Euroleague Basketball and bwin, the online sports betting and gaming operator, are pleased to announce the renewal of their multi-year sponsorship agreement covering the Greek territory. The new four-year deal until 2026 marks the third consecutive renewal of their partnership, demonstrating the solid, long-standing relationship between the companies. 

bwin is the leader in sports betting, online casinos, and other games of chance in Greece and part of one of the biggest companies in the industry worldwide. bwin will continue to enjoy high visibility at Turkish Airlines EuroLeague and 7DAYS EuroCup games and will focus on developing experiential activations for all fans. 

"We are thrilled to renew our collaboration with bwin for four more years, as it shows once again the commitment and confidence of our partners," Roser Queralto, Chief Business Officer of Euroleague Basketball, said. "bwin is a key player in the industry, so having them as partners in such a traditional and important Euroleague Basketball market as Greece will be fundamental to continue offering the best possible product to our fans." 

Ioanna Beriou, Director of Corporate Affairs, bwin Greece said: "We are proud to continue our partnership with the EuroLeague, the biggest European basketball organization. We share the same values and our goal is to contribute to further promoting and developing basketball throughout Europe. As a brand, we have a rich and long-standing tradition of partnerships in the sports field, supporting sports clubs, federations, and events around the world. Our extensive experience with sponsorships will hopefully be an invaluable contribution to both the EuroLeague and the EuroCup. Our aspiration is to create the needed conditions so that through this cooperation greater goals are continuously achieved." 

As part of the agreement, bwin will develop money-can't-buy experiences for fans that focus on Turkish Airlines EuroLeague Final Four premium hospitality packages and innovative initiatives focused on new technologies. 

Euroleague Basketball & bwin mark the third consecutive renewal

Their long-term partnership will continue through 2026 

Euroleague Basketball, bwin mark third consecutive sponsorship renewal 

Crvena Zvezda leads the digital revolution, enters the world of phygital

Earlier this season, Crvena Zvezda mts Belgrade and its partners adidas and Authena, made it possible for their fans to become among the first in the sports world to own unique NFTs associated with the original jerseys of the club they love. Crvena Zvezda is the first basketball club in the world that will allow its fans to collect authentic, phygital jerseys of their favorite players. 

The jerseys that the players have been wearing this season, starting from the Round 2 game against Panathinaikos Athens, have a "digital twin" in the form of an NFT. These NFTs will be available as part of a unique Crvena Zvezda digital collection. 

Thirty-two jerseys - one for each member of the roster in home and away colors - were prepared with NFC tags. Those authentic jerseys will be auctioned after they are worn for the final time, in the Round 16 Turkish Airlines EuroLeague game at home against FC Barcelona. The auction process will be operated through the OpenSea platform and those interested will be able to purchase them with cryptocurrency.

The winners of the auction will be invited to the Round 18 EuroLeague game against Real Madrid on January 10, 2023, where they will have VIP seats and a special meet-and-greet where Zvezda players will hand over the authentic, signed jerseys. In addition to the possibility of reselling later, they will receive other benefits including access to exclusive video and photo materials from the club, an invitation to the club's New Year's cocktail party and more. 

"The loyalty of Crvena Zvezda fans is well known on a global level," the club's marketing director Janko Stankovic pointed out. Going phygital, blending the digital experiences with the physical ones, the club will bring the digital world closer to the growing population of its fans, both inside and outside Serbia.

"This project aims to repay them for their support and loyalty, but also to enable something completely different and new. For years, we have been trying to ensure that our fans get much more from the club than just a sense of belonging. We improved their experience in the hall, but also outside of it. Now we want to take full advantage of the Web3 technology revolution and provide our fans with added value, unseen until now in the sports world. We owe a lot of gratitude to the Authena Company, which recognized the work of our club and decided to start this new sports chapter with our club, and we also thank our partners from adidas, who recognized the potential of the idea and decided to support us." 

Ardu Prime CEO visits Euroleague headquarters

Euroleague Basketball CEO Marshall Glickman welcomed the Director and CEO of Ardu Prime, Mr. Sotiris Promponas, and Ardu Prime's Crypto Services General Manager, Mr. Aris Christidis, for meetings at Euroleague Basketball headquarters in Barcelona, Spain, on Monday. 

Ardu Prime, an award-winning financial institution that provides CFD trading and investment services,[ joined the Euroleague Basketball family of partners last October](https://www.euroleaguebasketball.net/news/ardu-prime-euroleague-basketball-join-forces-in-new-marketing-partnership) as a Turkish Airlines EuroLeague and 7DAYS EuroCup Premium Partner.

Mr. Promponas held talks with Glickman on ways to strengthen Ardu Prime's brand and market on a global scale through its partnership with Euroleague Basketball and developing specific innovative online activations for the current season.

Real, Marvel, adidas team up for Avengers collection

Real Madrid has joined forces with adidas and Marvel to launch a limited edition Marvel's Avengers line for Los Blancos' football and basketball teams. The new clothing collection references many Marvel Universe superheroes including Captain America, Iron Man, Hulk, Black Widow, Thor and Black Panther. 

One of the first players to try it on was Fabien Causeur, who was part of the promotional photoshoot along with his teammates Sergio Llull, Walter Tavares, Anthony Randolph and Guerschon Yabusele, football stars Toni Kroos and Marcos Asensio, and women's football first-team players Ivana Andres and Teresa Abelleira. 

"It's pretty cool. I am very excited. I'm such a geek about all these licenses. I love Marvel, I have followed them and have the physical copies at home. So I would say I'm a pretty big fan," Causeur said. 

Real's basketball team will wear Marvel's Avengers-themed uniforms in two official games: in the Turkish Airlines EuroLeague showdown against EA7 Emporio Armani Milan and in the Spanish League game against Carplus Fuenlabrada. They will also wear Marvel's Avengers clothing in training sessions. Both football squads, men's and women's, will wear a Captain America t-shirt in pre-game warmups and an Avengers hoodie before heading onto the pitch. 

"It's really nice that Real Madrid, adidas and Marvel are working together. Like I said, I'm pretty excited, like a kid. It is going to be a special game, I would say, there are going to be nice pictures for social media," Causeur said. "It's a collectible jersey. I'm going to keep it and probably put it on the wall when I retire because it's going to be a good memory. Hopefully, we will win that game so it gets better!"

This is adidas's first clothing collection with a shared theme for all sections of the club. Previously, adidas, Real and Star Wars launched a clothing line for the basketball team in May 2021. 

The entire Marvel's Avengers collection is on sale now at [adidas.com](http://adidas.com) and at official Real Madrid stores. 

FC Bayern Munich has shown great innovation and creativity by making a virtual assistant, "Ben", available for any inquiries that its fans might have. This is an important step in the right direction for European basketball as a whole as Bayern becomes one of the first clubs on the continent to implement this technology with a chatbot.

Since the beginning of October, Bayern fans have been able to interact with Ben about any questions they might have, ranging from information about tickets, the arena, latest news, the team, and a whole lot more.

<center>
<blockquote class="twitter-tweet"><p lang="de" dir="ltr">Wir präsentieren: Den <a href="https://twitter.com/hashtag/FCBB?src=hash&amp;ref_src=twsrc%5Etfw">#FCBB</a>-Chatbot! 🤖<br><br>Als erster Basketball-Klub Europas bieten wir mit unserem virtuellen Assistenten &quot;Ben&quot; seit Anfang Oktober den Website-Usern Lösungen für die verschiedensten Anfragen an - in Sekundenschnelle &amp; automatisiert!<a href="https://twitter.com/hashtag/WeBallTogether?src=hash&amp;ref_src=twsrc%5Etfw">#WeBallTogether</a> <a href="https://t.co/qEmtBAELS7">pic.twitter.com/qEmtBAELS7</a></p>&mdash; FC Bayern Basketball (@FCBBasketball) <a href="https://twitter.com/FCBBasketball/status/1585270747219492865?ref_src=twsrc%5Etfw">October 26, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

At any time in the day, Ben is available to aid supporters with almost anything that comes to mind during the day or night. That said, the AI is constantly learning, so Ben is given a helping hand from Bayern employees during the hours of 9:00 and 17:00 CET. Bayern has therefore asked for patience during the first period that Ben is available.

 

For the time being, Bayern fans are only able to interact with the chatbot in German.

Bayern offers extra support to its fans with chatbot

BT Sport will broadcast all games played by the London Lions, as well as semifinals do-or-die showdowns and the most crucial moment of the season, the 7DAYS EuroCup Final.

Rachel Knight, sports rights director, BT Sport, said: "We are looking forward to bringing British basketball fans more coverage of European club basketball, including the London Lions' bid to win the 7DAYS EuroCup."

BT Sport broadcasts in the UK and Republic of Ireland, offering five linear TV channels, six interactive BT Sport Extra channels, and is available on BT TV, Sky, Virgin Media and Talk Talk. BT Sport is also available online and via the App, on mobile and large-screen devices, and operates the pay-per-view channel BT Sport Box Office.

"We are delighted to welcome BT to our family of broadcasters," Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director, said. "Together with the addition of London Lions to the roster of 2022-23 7DAYS EuroCup teams, it was of high priority to find the right partner that would allow us to bring this content to the biggest number of fans possible and help us grow the appeal for professional basketball in the UK. BT is the perfect fit to achieve that."

BT Sport to broadcast the 2022-23 7DAYS EuroCup in the UK and Ireland

NOVASPORTS interview with Euroleague Basketball CEO Marshall Glickman

Euroleague Basketball CEO Marshall Glickman talked to NOVASPORTS during his visit to Greece, where he attended the Round 1 game between Panathinaikos Athens and Real Madrid.

Glickman, [who was named new CEO last September 14](https://www.euroleaguebasketball.net/news/euroleague-basketball-names-new-leadership/?pageTitle=Homepage&historyUrl=/), talked to NOVASPORTS reporter Chris Kaouris about the present and the future of Euroleague Basketball with the competition's TV rights-holder.

Listen to the whole interview [HERE](https://open.spotify.com/episode/2AhxIeYsOrCjAkYWcfVvR6).

Euroleague Basketball CEO Marshall Glickman talked to NOVASPORTS during his visit to Greece, where he attended the Round 1 game between Panathinaikos Athens and Real Madrid. Glickman talked about the present and the future of Euroleague Basketball with the competition's TV rights-holder.

Ardu Prime, Euroleague Basketball join forces in new marketing partnership

EuroLeague Basketball is pleased to welcome Ardu Prime, an award-winning financial institution, as its official Premium Partner. Founded in 1999, Ardu Prime provides CFD trading and investment services and has been steadily gaining ground in the industry. The agreement will last until 2024.

Becoming a Premium Partner of the two top Pan-European basketball club competitions, Turkish Airlines EuroLeague and 7DAYS EuroCup, offers Ardu Prime a perfect showcase with which to increase its footprint and presence in the European market.

With trust and innovation as its core values, Ardu Prime seeks to offer a new era of trading services to all its customers. Its devotion to establishing long-lasting, meaningful relationships with those customers is evidenced by Ardu Prime also becoming the presenting partner of [EuroLeague Fantasy Challenge](https://euroleaguefantasy.euroleaguebasketball.net/en/home), where tens of thousands of fans compete every season to become the best fantasy managers on the continent.

"We are excited to welcome Ardu Prime to the EuroLeague Basketball family," Roser Queralto, Chief Business Officer of Euroleague Basketball, said. "In such an innovative and dynamic industry as online trading, it was important for us to partner with a company that meets the highest standards of credibility and trust. We share Ardu Prime's aim to provide a new experience to its customers, just as EuroLeague Basketball does each new season."

Ardu Prime was honored at the prestigious 2022 Ultimate Fintech Awards as the "Most Trusted Broker - Europe" and recognized as the "Most Innovative Broker" with the "Best Trading Conditions" on a global basis.

Sotirios Promponas, CEO of Ardu Prime, said: "It's a privilege to be partnering with two large-scale sporting properties such as the Turkish Airlines EuroLeague and 7DAYS EuroCup. As we expand, grow and embark on a new era, we believe this is just the beginning of a successful cooperation that together will strengthen our brand and market footprint on a global scale."

Ardu Prime becomes a Premium Partner until 2024

FEDCOM MEDIA brings French fans closer to Euroleague basketball

### French, Monégasque fans can enjoy EuroLeague, EuroCup on SKWEEK through 2026

### Revolutionary new streaming platform to show over 450 live games per season

Euroleague Basketball has awarded FEDCOM GROUP the exclusive broadcasting rights, both for live and on-demand streaming in France and Monaco, and non-exclusive broadcasting rights in DOM-TOM-CROM\* territories, for Europe’s premier men’s basketball competitions for the next four seasons. FEDCOM GROUP is a market leader in the international grain and fertilizer business. FEDCOM’s acquisition of these rights follows its sponsorship of Euroleague Basketball and its long history of involvement in football as a Main Partner and now Legacy Partner of AS Monaco Football Club.

FEDCOM GROUP enters the highest level of the sports streaming industry with the launch of SKWEEK, a streaming service that was developed together with Endeavor Streaming, a global leader in premium video distribution and monetization for live and on-demand content across sports, entertainment, media and lifestyle.

“We are delighted to bring basketball fans in France and Monaco new and compelling coverage of Europe’s elite competitions, with all games commentated on in French by an exciting lineup of presenters and expert analysts,” said Oleg Petrov, FEDCOM GROUP.

Additionally, one game per round in both the Turkish Airlines EuroLeague and 7DAYS EuroCup, including some games of the local teams, will be shown to all fans in the region on a free-to-access basis. Those games can be viewed by fans on connected devices, making the sport even more accessible than ever before.

French and Monégasque fans will be able to watch the best pan-European basketball competitions anytime and anywhere, including on smartphones, tablets, Smart TVs, PCs and laptops. SKWEEK does not require any long-term contract and instead offers its service for an affordable fee of €7.99 per month (including a seven-day free trial) or €69.99 for an annual pass (discounted to €49.99 for a short period around the launch).

"I am really thrilled about this partnership between FEDCOM GROUP and Euroleague Basketball that will bring our premium basketball to SKWEEK,” Marshall Glickman, Euroleague Basketball CEO, said. "Starting now, SKWEEK will become a fundamental partner to broaden horizons and support our strategy to enlarge new audiences in one of Euroleague Basketball´s biggest markets.”

France is one of the most important strategic markets for Euroleague Basketball, having experienced a 43% fan base growth between 2018-2019 and 2021-22. France and Monaco will be represented in the Turkish Airlines EuroLeague during the 2022-23 season by reigning French champion LDLC ASVEL Villeurbanne and 2021 7DAYS EuroCup champion AS Monaco. The 7DAYS EuroCup will also have plenty of French flavor this season with both Mincidelice JL Bourg en Bresse and Paris Basketball representing the country.

*\*DOM-TOM-CROM countries and territories: Clipperton Island, French Southern and Antarctic Lands, French Polynesia, French Guiana, Guadeloupe, Martinique, Mayotte, New Caledonia, Saint-Martin, Saint-Barthélemy, Saint Pierre and Miquelon, Reunion Island, Wallis and Futuna.*

FEDCOM GROUP acquires Euroleague Basketball media rights in France, Monaco

EuroLeague Basketball, Saran celebrate broadcast partnership in Turkey

The dawn of a new era of basketball broadcasting excellence in Turkey was celebrated on Monday with a press conference to detail Saran Media Group's plans for its first season as the country's exclusive rightsholder for all Turkish Airlines EuroLeague action.

Saran will broadcast both Euroleague Basketball competitions exclusively over the next three seasons after having already started last season with the 7DAYS EuroCup.

All EuroLeague and EuroCup games featuring Turkish teams will be aired on Saran channels S Sport and S Sport2. Additional international games are to be featured on both channels as well as Saran's OTT platform S Sport Plus.

"I am as always pleased to visit Turkey, as this country has been a big part of the growth of our league since its inception. The Turkish teams and our partners here will play an important role in our plans to bring Euroleague Basketball to the next level," Dejan Bodiroga, Euroleague Basketball President, said. "I would like to thank Saran Group for hosting us and for their support. I cannot think of a better partner to bring our competitions to millions of Turkish fans."

Turkey's central role in the soaring popularity of the EuroLeague and EuroCup – which together have crowned five Turkish champions over the last seven seasons – will be joined to the growth story of a new partner, Saran, which was founded in 1995.

"Our broadcasting partners are fundamental to building up our business, and Saran's vision and passion to innovate will be key to reaching new audiences," Marshall Glickman, Euroleague Basketball CEO, stated. "This agreement guarantees the highest production standards to all our Turkish fans and will certainly support our efforts to connect with younger audiences through content."

Europe's most elite basketball competitions now join Saran's portfolio of prestigious sports offerings, including the NBA, EuroBasket, LaLiga, Serie A, Formula 1, MotoGP, NFL and UFC.

"Today, we are delighted to expand our premium sports content range through cooperation with Euroleague Basketball and bring Europe's top basketball leagues to basketball fans in our country," Sadettin Saran, Chairman of the Board at Saran Group, said. "We continue our efforts to provide the highest quality sports content by reaching all sports fans, anywhere and anytime."

Turkish fans have continued flocking to the EuroLeague in recent years. One of the country's flagship clubs, Fenerbahce Beko Istanbul, became the first EuroLeague champion from Turkey in 2017, while Anadolu Efes Istanbul won the title in each of the last two seasons, becoming just the third back-to-back continental champion this century.

"We are thrilled to add Turkish Airlines EuroLeague and 7DAYS EuroCup to our wide range of sports," Kenan Saran, CEO of Saran Media Group, said. "We are proud of the success of the teams representing our country in the Turkish Airlines EuroLeague and 7DAYS EuroCup, and of the championships won by Fenerbahce Beko Istanbul and Anadolu Efes Istanbul, and happy to bring their games to 14 million people in Turkey through S Sport and S Sport Plus."

Innovative Saran Media Group platforms to host EB competitions through 2024-25

Euroleague Basketball, Saran celebrate broadcast partnership in Turkey

EuroLeague icon Dejan Bodiroga becomes President and sports business leader Marshall Glickman Acting CEO 

Euroleague Basketball names new leadership

### EuroLeague icon Dejan Bodiroga becomes President and sports business leader Marshall Glickman Acting CEO

### Founder Jordi Bertomeu departs 22 years after the inception of Euroleague Basketball

Euroleague Basketball (EB) announced changes to its senior management on Wednesday, September 14, with a new President and a new CEO appointed by its shareholders.

EuroLeague icon Dejan Bodiroga, who won three EuroLeague titles and multiple individual awards during a legendary playing career, has been named President of Euroleague Basketball, and will also fulfill the role of Director. Bodiroga is widely regarded as one of the greatest players in European basketball history.

Bodiroga brings his deep knowledge and experience into his new role and will focus on increasing the quality of the competition for clubs, players, fans, partners, and all EB stakeholders. His extensive international network provides the foundation for a new strategy focused on improving EB's institutional relationships within the global basketball community, including the EuroLeague Players Association, the EuroLeague Head Coaches Board, the Union of Euroleague Basketball Officials, FIBA, domestic leagues, and other basketball-related institutions.

Following his playing career, Bodiroga served as Vice-President of the Serbian Basketball Federation between 2011 and 2015 and subsequently as President of the Competition Commission of FIBA Europe.

“We are entering a new era for EuroLeague,” Bodiroga said. “The past 20 years have seen Europe’s premier basketball competition establish itself as a powerhouse in global sports. I’d like to thank Jordi Bertomeu and his team for their vision and hard work and look forward to continuing to build and expand the impact of EuroLeague and EuroCup.”

Marshall Glickman, G2 Strategic’s CEO and a long-time advisor to Euroleague Basketball, has been named the Acting CEO of EB, Director of its affiliated companies, and Special Advisor to Euroleague Properties. Additionally, he will have a seat on the board of Euroleague Ventures, the league’s joint venture with IMG. Glickman will serve a transitional role and will assist Euroleague Basketball’s shareholders in recruiting a permanent CEO.

Glickman's focus will be on the business side, working closely with IMG to optimize the value of the league and the clubs' collective commercial assets, expand its fan base, integrate European basketball into popular culture across the globe and, ultimately, expand into more key markets.

"Euroleague Basketball is like family to me," said Glickman. "I have always believed that the top pan-European basketball league has tremendous potential, particularly its appeal to the digital native generations. I am thrilled to help our friends at the league office and the best clubs in Europe transition to new leadership. I am grateful to EuroLeague's founder, Jordi Bertomeu, for his leadership, friendship, and support, helping me adapt to European cultures and sporting traditions, and look forward to his counsel and wisdom going forward."

Glickman has an extensive career in the sports industry, including being the President of the NBA's Portland Trail Blazers and Oregon Arena Corporation, Broadcasting Coordinator for the National Basketball Association, Director of Media Sales for NBA Properties, and Chairman & CEO of Portland Family Entertainment. Glickman has a profound knowledge of the European sports ecosystem, as G2 Strategic has been a business advisor to Euroleague Basketball for 20 years. G2 Strategic's European client portfolio has included LaLiga Santander (Spain), Ligue de Football Professionnel (France), French Tennis Federation, FC Barcelona, Olympique Lyonnais, Stade Rochelle, Stade Français, CSKA Moscow, Association of Tennis Professionals, Tennis Canada, as well as several European sports clubs (PSG, Olympique Lyonnais, CSKA) and tennis tournaments.

Glickman has also played a leading role in the development of several planned or built arenas and stadiums, including Moda Center (Portland, Oregon), Providence Park (Portland, Oregon), Moscow Sports & Entertainment Center, American Airlines Arena (Miami, Florida), Roland-Garros (Paris), and a new arena in Villeurbanne, France.

Glickman has served on several boards in his hometowns of Portland, Oregon, and Bend, Oregon, and has produced live jazz shows for several years.

Glickman and Bodiroga will take over from CEO Jordi Bertomeu, who had been in the role for 22 years.

Bertomeu was one of Euroleague Basketball’s founders in 2000 and has led it since then throughout its continuous growth. Under his management, the EuroLeague rapidly became the most recognized basketball competition outside of North America, gaining a worldwide audience for both the intensity of the competition and its role in forging breakthrough talents. Bertomeu was at the center of decisions on competition structure and rule changes that consistently heightened the dramatic effect of the EuroLeague to make every game count more than any other league of its kind.

Euroleague Basketball broke new ground again in 2016 by creating the first true international European league among major European team sports in a joint venture with media and entertainment giant IMG. As a result, EuroLeague's popularity and commercial performance have experienced significant increases in television viewership, social media engagement and global recognition.

The Euroleague Commercial Assets shareholders would like to thank Bertomeu for his unmatched dedication over 22 years and wish him well in his future endeavors.

News