Rivalry Series LIVE Shows return with SBB, presented by Etihad & Experience Abu Dhabi
Euroleague Basketball, TikTok LIVE renew partnership for 2025-26 Season
Article
2 Mins read
Following a successful initial collaboration, Euroleague Basketball and TikTok are renewing their partnership for the 2025-26 season with TikTok. The renewed alliance will continue to bring the EuroLeague’s biggest games to Gen Z audiences through immersive, interactive content on TikTok LIVE.
Last season’s collaboration — which featured activations at Hoop District and the EuroLeague Final Four in Abu Dhabi — generated impressive engagement across TikTok.
At the heart of the renewed collaboration is the return of the TikTok LIVE Show, hosted by SBB-UK, as part of the Rivalry Series presented by Etihad & Experience Abu Dhabi. The show will spotlight the EuroLeague’s most highly-anticipated matchups, including iconic derbies and headline clashes. The first LIVE Show will feature Dubai Basketball's debut in the EuroLeague against Serbian Powerhouse Partizan Mozzart Bet Belgrade.
Here's what you can expect from the TikTok LIVE Show:
- Immersive live coverage<br> Fans will experience full gameday coverage – from city exploration and fan rituals to courtside action and post-game reactions.
- Local vibes<br> Each episode will showcase the unique culture of EuroLeague cities, with content filmed in local cafés, legendary courts, and buzzing arenas.
- Authentic voices<br> Hosted LIVE by SBB from the official EuroLeague TikTok account, the show will feature attendees at their first EuroLeague game, passionate fans, and celebrity guests.
TikTok will support all LIVE content to maximize reach and engagement, using native tools like polls, Q&As, filters, and effects to create a dynamic viewing experience for fans watching from home.
TikTok LIVE Show schedule:
- Sept 30 – Dubai vs Partizan
- Nov 07 – Barcelona vs Madrid
- Nov 11 – Paris vs Panathinaikos
- Dec 12 – Partizan vs Zvezda
- Jan 02 – Panathinaikos vs Olympiacos
- Jan 26 – Fenerbahce vs Efes
- Feb 13 – Panathinaikos vs Fenerbahce
- Mar 06 – Olympiacos vs Panathinaikos
- Apr 02 – Zvezda vs Partizan
Stay tuned to @EuroLeague on TikTok for exclusive content, behind-the-scenes access, and the return of the most immersive basketball show on the platform.