- Engagement reach new record, 40.56 million, reinforcing the strong connection between the League and its fanbase.
- EuroLeague official account platforms experience double-digit growth across all key metrics.
EuroLeague Basketball Achieves Record-Breaking Digital and Social Media Success During 2025 Final Four
News
3 Mins read
EuroLeague Basketball is proud to announce unprecedented success across its digital and social media platforms during the 2025 Final Four, which was held for the first time in history in Abu Dhabi. This landmark event aligned with EuroLeague’s strategic priority of reaching new markets and audiences beyond its traditional scope, and the digital results further underscore the League’s growing global impact and strong engagement with fans worldwide.
In addition to the thousands of fans who packed the Etihad Arena from May 23 to 25, millions more, followed the final phase of the League from their devices through the League’s extensive social media ecosystem, bringing the League to reach new records.
Social media engagement soared to a historic high of 40.56 million, marking an impressive 81% increase compared to the previous season. This remarkable growth highlights EuroLeague’s powerful connection with its passionate audience and its expanding global footprint.
The League’s official accounts experienced double-digit growth across all key industry indicators, setting new benchmarks in digital sports media performance. Impressions and engagement remained the fastest-rising metrics, with 208.6 million impressions and 9.71 million interactions, representing 55% and 43% growth, respectively, from the 2024 Final Four.
Most viewed post (11.3M views):
On official EuroLeague social media accounts alone, video views totaled 100.6 million, a 21% year-over-year increase, confirming the central role of dynamic video content in driving fan engagement. These milestones reflect the growing relevance and reach of EuroLeague Basketball in the digital space.
Most viewed video (4.5M views):
Euroleague’s global audience was treated to an immersive live experience across YouTube and TikTok, featuring the Euroleague & Friends podcast cast throughout the Final Four weekend. This dynamic live programming showcased some of the most recognizable personalities from Euroleague’s basketball community, with hosts Deniz Aksoy, Dane Arlauckas, Shani Blatt, Vasiliki Karamouza and SBB_UK content creators providing engaging real-time content. The live experiences brought fans closer to basketball legends including David Blatt, Mike Batiste, Dimitris Diamantidis, C.J. McCollum, Bogdan Bogdanovic, and Mike James, transforming traditional coverage into an interactive hub for exclusive insights, stories, and entertainment that connected directly with audiences in real-time.
The League’s official website, Euroleague.net, also achieved exceptional results, generating 3.4 million page views — a 50% growth compared to last year — and attracting 567,000 users, up 20% from the previous Final Four.
With continued momentum and innovative content at its core, EuroLeague Basketball remains at the forefront of digital engagement in global sports entertainment.