Euroleague Basketball has been recognized with two nominations at the 2025 Sports Business Awards, following a landmark season that blended innovation, storytelling, and celebration of the league’s 25th anniversary.
Euroleague Basketball has been nominated for Best Sports Marketing Campaign – International for its season-long 25th anniversary campaign. Celebrating a quarter-century of top-tier European basketball, the effort combined heritage and innovation with retro game nights, digital fan voting, custom branding, and a global tribute to the All-25 EuroLeague Team in at the Final Four in Abu Dhabi. With more than 77 million impressions and participation from 29 basketball legends, the campaign honored the past while looking firmly to the future.
In partnership with IMG, the 2025 EuroLeague Final Four – which was held for the first time in the Middle East – was nominated for the Sports Innovation Award. Hosted at Etihad Arena in Abu Dhabi, the event marked a historic step in Euroleague Basketball’s global journey. IMG’s world-class production brought the spectacle to life with a record 24 cameras, including immersive in-stanchion angles and RF Steadicams roaming courtside. The Final Four reached new heights in terms of social media engagement, too, reaching 40.56 million, with 208.6 million impressions on all platforms.
Beyond the games, Final Four week featured a series of engaging activations, ranging from the 25th anniversary celebrations to the Adidas NextGen EuroLeague Finals, mic’d-up players, and live digital shows. The result was an 81% increase in global fan engagement and a clear signal of intent: to keep pushing boundaries and growing the game.
Together, these nominations highlight a season defined by ambition, creativity, and connection, with fans at the heart of it all.
2025 Sports Business Awards Nominations:
• Sports Innovation Award: EuroLeague Final Four 2025 – Abu Dhabi – IMG & Euroleague Basketball
• Best Sports Marketing Campaign – International: Euroleague Basketball