Novasports, the long-time rights holder for Turkish Airlines EuroLeague and 7DAYS EuroCup games in Greece and Cyprus, will remain the home for Europe's premier basketball competitions well into the next decade after signing a three-year contract extension.
Novasports had one more year of broadcasting rights on its previous contract, and so with the new deal will be showing games through the end of the 2022-23 season. Novasports, which is available exclusively through the top provider of bundled home entertainment and communication services in Greece, Nova, has partnered with Euroleague Basketball for nearly two decades.
"Novasports continue to meet the highest standards in broadcasting and to provide basketball fans a spectacular viewing experience," Jordi Bertomeu, Euroleague Basketball President and CEO, said. "We are greatly pleased to have had such a long and fruitful relationship with Novasports and we are even more delighted to know that we can count on them as our partner for three more years."
On behalf of Nova, Ms. Katerina Kaskanioti, Pay TV Executive Director, stated: "Having worked closely with Euroleague for many years and having experienced the powerful spirit and the constant innovation of the top European basketball competition, this feels like a very natural partnership. We keep our promise to offer premium content that our customers value. Therefore, not only do we remain the home of Euroleague, but also the home of the most relevant content in terms of sports, top-quality movies, series and entertainment for the Greek audience."
Greek fans are passionate about basketball, and with two EuroLeague teams, Panathinaikos OPAP Athens and Olympiacos Piraeus, Novasports has been the go-to network for all the best basketball from Greece. With Promitheas Patras in the EuroCup this season, Novasports viewers can count on having up to four nights every week with live EuroLeague and EuroCup action during the season.