Euroleague Basketball is celebrating the 2019 European Week of Sport by calling on all basketball fans to #BeActive by practicing physical activity that leads to personal and community wellbeing.
The annual campaign, which is celebrating its fifth anniversary, runs from Monday, September 23 through Sunday, September 30. In the previous four editions, more than 40 million people in 42 countries have participated in more than 100,000 events as part of what is the largest public-funded sports initiative in the world.
The European Week of Sport is for everyone – regardless of age, ability, background or fitness level – but especially for the 46% of Europeans who say they never exercise or play sports.
Euroleague Basketball began sending the message that being active promotes healthy living at the ninth One Team Annual Workshop in Barcelona, Spain earlier this month. The 42 participating clubs in this season's Turkish Airlines EuroLeague and 7DAYS EuroCup will be echoing that message this week through their own communications platforms. Euroleague Basketball also promotes physical activity to its staff by providing wellness sessions on a weekly basis.
Additionally, EuroLeague Academy, the grassroots brand of Euroleague Basketball that focuses on the development of youth tournaments across the continent, will support the European School Sport Day on Friday. EuroLeague Academy saw 44 school teams and more than 650 students participate in its tournaments during the 2018-19 season in Tel Aviv, Istanbul, Athens and Vitoria-Gasteiz, Spain.
"Euroleague Basketball has supported the European Week of Sport since its inception because we share the same values, namely the encouragement of healthier lives and communities through sport," Roser Queralto, Euroleague Basketball Chief Business Development Officer, said. "Physical activity is proven not only to help individuals feel better, but to bring people together, break down barriers and promote inclusivity, as we have seen clearly in our own programs, One Team and EuroLeague Academy."