Euroleague Basketball, Nesine to mark a decade together

Jul 16, 2021 by Euroleague.net Print
Euroleague Basketball, Nesine to mark a decade together

Euroleague Basketball and Nesine, the sports betting leader in Turkey, have agreed to terms that will extend their cooperation to a full decade. Nesine first became the official national betting sponsor of Euroleague Basketball in Turkey in 2015 and this is the second time the sides have renewed their partnership, extending their collaboration until 2025.

Nesine has played a huge role promoting basketball in Turkey, enhancing fan engagement by offering unique experiences to Turkish fans both inside and outside of the arenas. At the 2021 Turkish Airlines EuroLeague Final Four in Cologne, Germany, Nesine had a protagonist's presence with a focus on in-arena brand exposure and digital exposure. The two companies have begun planning for what promises to be an even more exciting 2021-22 season in which they will further engage with the Turkish fanbase.

"The partnership between Euroleague Basketball and Nesine is a win-win collaboration that has already led to six years' worth of increased exposure and fan engagement for both parties," Jordi Bertomeu, Euroleague Basketball President and CEO, said. "We appreciate Nesine's professionalism, knowledge and shared views, and this renewal reinforces our mutual commitment going forward."

Since Nesine first joined the Euroleague Basketball family of sponsors, basketball in Turkey has reached new heights with Anadolu Efes Istanbul and Fenerbahce Istanbul each winning the EuroLeague title for the first time and two other teams raising the EuroCup trophy. Over the past two years, interest in the EuroLeague and EuroCup in Turkey have both grown 21%.

"We would like people to be more interested in sports, and for the clubs to have more sustainable success and increased income," Mr. Halit Gulbakanoglu, CEO of Nesine, said. "We are a tech firm that was founded instinctively to give back to sports what we get from sports. In this respect, we are very happy and proud that we will continue our cooperation with Euroleague Basketball, the most important basketball organization in Europe. We will reach a total sponsorship period of 10 years with our new agreement, and our sustainability goal will be achieved. I wish and hope that our cooperation, which we believe adds value to Turkish and European basketball, will be beneficial for both sides and will last for many more years."

The extension agreement with Nesine is the latest renewal of a deal with a Euroleague Basketball partner during the COVID-19 pandemic and demonstrates the ongoing commitment of our family of partners to our path and an important acknowledgment of the continuous growth of the league.