Euroleague Basketball and Siesta, one of the market leaders in the business-to-business furniture sector, are celebrating the success of their continuing partnership by extending it for one more year until the end of the 2021-22 season.
Siesta has been a proud partner of the Turkish Airlines EuroLeague since 2018, including specific activations during the most crucial moment of the season, the Final Four.
Siesta, which exports 85% of its product, reaches 500 sales points in more than 100 countries, achieving a global impact the same way that the EuroLeague games are followed by fans all over the world. Siesta will build upon its strategy from previous seasons of gaining visibility at Turkish Airlines EuroLeague games and across the digital ecosystem of the competition by using EuroLeague stars in digital campaigns to highlight the great design and innovation of its furniture products.
"We are very satisfied to renew our partnership with such a prestigious brand as Siesta, which shows once again the commitment and confidence of our partners," Roser Queralto, Euroleague Basketball's Chief Business Officer, stated. "The global audience that follows the EuroLeague is a perfect vehicle for the global reach that Siesta has built, opening a wide variety of content creation synergies that will definitely help raise the business to new heights."
Euroleague Basketball has managed to grow 22% in popularity in the last three-year period, with an outstanding 68% growth in TV audience and a 174% growth in social media followers since the EuroLeague format modification back in the 2016-17 season.
Tuncay Işıldar, Siesta Furniture's Chairman of the Board, said: "We always believe in the power of sports to support and integrate the masses. Within the scope of our brand's dynamic structure and design approach, we have signed a harmonious cooperation with Europe's most prestigious organizations, such as Euroleague. We support all our teams that will take part in the Final Four, to be held in Berlin in 2022, and we wish them success."