PAGRINDINĖS NAUJIENOS

EuroLeague Enters a New Era of Growth and Transformation

Euroleague Basketball proudly announces the beginning of a bold new era, unveiling a new, clean identity for its premier competition: the EuroLeague. This strategic evolution marks the end of the longstanding naming rights partnership with Turkish Airlines, which began in 2010, as the League accelerates toward a future of enhanced visibility, innovation, and global engagement.

The move to consolidate the competition under the singular EuroLeague brand reflects the League’s maturity and aligns with a renewed commercial strategy aimed at strengthening its presence across all platforms. It also positions the EuroLeague as the undisputed heartbeat of basketball in Europe.

After 25 years of continuous development, the EuroLeague now enters a transformative phase of accelerated growth. This next chapter will be defined by an expanded roster of elite clubs, deeper engagement in emerging markets, and the launch of innovative partnerships designed to elevate the sport's profile on a global scale.

Euroleague Basketball extends its deepest gratitude to Turkish Airlines for 15 years of unwavering support. The collaboration has been one of the most successful and emblematic partnerships in global sports, setting a high standard for synergy between commercial sponsors and sports properties.

“Today marks a significant milestone in the evolution of our League. As we unify under the EuroLeague name, we are not just rebranding, we are redefining our ambitions. Our gratitude to Turkish Airlines is immense; their support helped shape the modern EuroLeague. Now, with a new strategic vision and an exciting roadmap ahead, we are poised to grow our global footprint, deepen fan engagement, and deliver unmatched value to our clubs, partners, and supporters.” stated Paulius Motiejunas, Euroleague Basketball CEO.

This rebranding initiative and forward-focused strategy reflects Euroleague Basketball’s commitment to innovation, excellence, and growth. The new EuroLeague era begins now—with bigger aspirations and a clear vision to continue to shape the future of European basketball.

EuroLeague Basketball is proud to announce unprecedented success across its digital and social media platforms during the 2025 Final Four, which was held for the first time in history in Abu Dhabi. This landmark event aligned with EuroLeague’s strategic priority of reaching new markets and audiences beyond its traditional scope, and the digital results further underscore the League’s growing global impact and strong engagement with fans worldwide.

EuroLeague Basketball Achieves Record-Breaking Digital and Social Media Success During 2025 Final Four

- **Engagement reach new record, 40.56 million, reinforcing the strong connection between the League and its fanbase.**
- **EuroLeague official account platforms experience double-digit growth across all key metrics.**

EuroLeague Basketball is proud to announce unprecedented success across its digital and social media platforms during the 2025 Final Four, which was held for the first time in history in Abu Dhabi. This landmark event aligned with EuroLeague’s strategic priority of reaching new markets and audiences beyond its traditional scope, and the digital results further underscore the League’s growing global impact and strong engagement with fans worldwide.

In addition to the thousands of fans who packed the Etihad Arena from May 23 to 25, millions more, followed the final phase of the League from their devices through the League’s extensive social media ecosystem, bringing the League to reach new records.

Social media engagement soared to a historic high of 40.56 million, marking an impressive 81% increase compared to the previous season. This remarkable growth highlights EuroLeague’s powerful connection with its passionate audience and its expanding global footprint.

The League’s official accounts experienced double-digit growth across all key industry indicators, setting new benchmarks in digital sports media performance. Impressions and engagement remained the fastest-rising metrics, with 208.6 million impressions and 9.71 million interactions, representing 55% and 43% growth, respectively, from the 2024 Final Four.

**Most viewed post (11.3M views)**:

<center>
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DKFnOzst5iS/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DKFnOzst5iS/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DKFnOzst5iS/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Turkish Airlines EuroLeague (@euroleague)</a></p></div></blockquote>
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On official EuroLeague social media accounts alone, video views totaled 100.6 million, a 21% year-over-year increase, confirming the central role of dynamic video content in driving fan engagement. These milestones reflect the growing relevance and reach of EuroLeague Basketball in the digital space.

**Most viewed video (4.5M views)**:

<center>
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DKFqINfzqr6/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DKFqINfzqr6/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DKFqINfzqr6/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Turkish Airlines EuroLeague (@euroleague)</a></p></div></blockquote>
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Euroleague’s global audience was treated to an immersive live experience across YouTube and TikTok, featuring the Euroleague & Friends podcast cast throughout the Final Four weekend. This dynamic live programming showcased some of the most recognizable personalities from Euroleague’s basketball community, with hosts Deniz Aksoy, Dane Arlauckas, Shani Blatt, Vasiliki Karamouza and SBB_UK content creators providing engaging real-time content. The live experiences brought fans closer to basketball legends including David Blatt, Mike Batiste, Dimitris Diamantidis, C.J. McCollum, Bogdan Bogdanovic, and Mike James, transforming traditional coverage into an interactive hub for exclusive insights, stories, and entertainment that connected directly with audiences in real-time.

The League’s official website, [Euroleague.net](http://Euroleague.net), also achieved exceptional results, generating 3.4 million page views — a 50% growth compared to last year — and attracting 567,000 users, up 20% from the previous Final Four.

With continued momentum and innovative content at its core, EuroLeague Basketball remains at the forefront of digital engagement in global sports entertainment.

The event took place in Canyadó on June 24

One Team, BKT, and The Ricky Rubio Foundation refurbish historic Badalona basketball court

The goal of the One Team-BKT Legacy Project is to improve the lives of youngsters and people in need or at risk of exclusion by providing better facilities to play basketball and learn the life skills that come from sport’s values.

The refurbishment, which took place on June 24, is part of the ongoing One Team–BKT Legacy Project, which has seen basketball courts across Europe transformed into modern, welcoming spaces for local communities.

BKT, an multinational company that specializes in the production of off-highway tires and Euroleague Basketball’s Premium Partner, has been a driving force behind the One Team–BKT Legacy Project since 2021. Past refurbishments in [Athens](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fid.euroleague.net%2Fpublicapi%2Fv1%2Fcommunication%2Flink%2F155E4B73-27DE-1578-1B34-B95C6458CAAF%2Fff729eb08e1083070bd15d5629a1f28373051f1ff509a4b63077119056efc0b9_3808&data=05|02|carla.ferrer%40euroleague.net|4da5e5c87dcc4af8c54408ddb3515cc4|2b3d64f0329542979f1528435f0a62ce|1|0|638863884248234281|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D|0|||&sdata=aEVqwZ0dbJChb0PdHkLGWPyd6fbZS6MZ0I8aKMKPtQM%3D&reserved=0), [Istanbul](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fid.euroleague.net%2Fpublicapi%2Fv1%2Fcommunication%2Flink%2F69EDDF83-0ACF-A71E-A185-F404CB22E91D%2Fff729eb08e1083070bd15d5629a1f28373051f1ff509a4b63077119056efc0b9_3808&data=05|02|carla.ferrer%40euroleague.net|4da5e5c87dcc4af8c54408ddb3515cc4|2b3d64f0329542979f1528435f0a62ce|1|0|638863884248247225|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D|0|||&sdata=nTEf2lXpNjCnmNKFxgt70oKEgyV%2BTi%2B5zNVWV5HpjcU%3D&reserved=0) and [Berlin](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fid.euroleague.net%2Fpublicapi%2Fv1%2Fcommunication%2Flink%2FE5383119-29D3-A427-91FE-20A8743AAE27%2Fff729eb08e1083070bd15d5629a1f28373051f1ff509a4b63077119056efc0b9_3808&data=05|02|carla.ferrer%40euroleague.net|4da5e5c87dcc4af8c54408ddb3515cc4|2b3d64f0329542979f1528435f0a62ce|1|0|638863884248260158|Unknown|TWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D|0|||&sdata=Uqd4uJJDgnR1KPOr2wV2iOhN7JySsuB79GmZxAQlB28%3D&reserved=0) have already created a lasting impact for thousands of young people.

“It’s an honor to support another project that goes beyond sport,” said Lucia Salmaso, Managing Director of BKT Europe. “We believe in these kinds of initiatives because they show how basketball can build bridges — not just between people, but between generations. We’re proud to be part of something that’s so rooted in the community, and we are enthusiastic to continue our journey with One Team, in order to add value and make a real contribution to local communities.”

“This project really speaks to what One Team-BKT Legacy Project” said Alex Ferrer, Chief Marketing Communications Officer at Euroleague Basketball. “It’s about more than sport. It’s about people, stories, and giving young voices a role in shaping their own communities. And once again, we’re grateful to BKT for making it possible.”

This particular court carries deep meaning. It’s where several of Spain’s top basketball talents developed their love for basketball — including Ricky Rubio, Raül López, Àlex Mumbrú, and Brooklyn Nets head coach Jordi Fernández.

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When Ricky Rubio heard the idea, he immediately saw the potential to do more than just resurface a court. “We wanted this to be about more than basketball,” said Rubio. “The court has so much history for the neighborhood and for the city, and we wanted to turn it into something transformational for the next generation.”

With that in mind, the Ricky Rubio Foundation partnered with Institut La Riera, a nearby school. As part of their Community Service program, students got involved in every step — from digging into the court’s history to speaking with neighbors and players and even contributing to the court’s design.

That community-driven approach was backed by One Team, Euroleague Basketball’s social responsibility program. Since 2012, One Team together with its Founding Patron, Turkish Airlines has worked across Europe to support young people facing social challenges, using basketball as a tool for growth and inclusion.

With work set to begin later this month, the refurbished Canyadó court will soon be ready for the next wave of talent — and for many more kids to make memories of their own.

<center><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Something exciting is about to happen… 👀<br> <br>Tomorrow, La Gàbia gets a whole new look 🆕 We&#39;re proud to partner with <a href="https://twitter.com/BKTtires?ref_src=twsrc%5Etfw">@BKTtires</a> &amp; The Ricky Rubio Foundation to make this project happen.🪄<br> <br>Get ready for a special event with @tresco_ball, <a href="https://twitter.com/JustBasket_?ref_src=twsrc%5Etfw">@justbasket_</a>, @pulposneakers, and other… <a href="https://t.co/uxiDLVybca">pic.twitter.com/uxiDLVybca</a></p>&mdash; One Team Euroleague (@OTEuroleague) <a href="https://twitter.com/OTEuroleague/status/1937110910700544229?ref_src=twsrc%5Etfw">June 23, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></center>

The Assembly of Syndicated Shareholders of Euroleague Commercial Assets (ECA) convened today to lay the foundation for the 2025–26 basketball season. Members reviewed the season’s By-Laws and took several key decisions, outlined below.

2025–26 EuroLeague and EuroCup season teams and calendar confirmed

The Assembly of Syndicated Shareholders of Euroleague Commercial Assets (ECA) convened today to lay the foundation for the 2025–26 basketball season. Members reviewed the season’s By-Laws and took several key decisions, outlined below.

**Expansion and Participating Teams**

Following [the Board’s approval to expand the EuroLeague to 20 teams](https://www.euroleaguebasketball.net/en/news/euroleague-commercial-assets-board-addresses-strategic-developments-for-the-future-of-the-competitions/) starting with the 2025–26 season, the Assembly approved the official list of participating clubs for both the EuroLeague and the BKT EuroCup.

**EuroLeague Teams (Alphabetical Order):**

Anadolu Efes Istanbul, AS Monaco, Baskonia Vitoria-Gasteiz, Crvena Zvezda Meridianbet Belgrade, Dubai Basketball, EA7 Emporio Armani Milan, FC Barcelona, FC Bayern Munich, Fenerbahce Beko Istanbul, Hapoel IBI Tel Aviv, LDLC ASVEL Villeurbanne, Maccabi Playtika Tel Aviv, Olympiacos Piraeus, Panathinaikos AKTOR Athens, Paris Basketball, Partizan Mozzart Bet Belgrade, Real Madrid, Valencia Basket, Virtus Segafredo Bologna, and Zalgiris Kaunas.

AS Monaco and Hapoel IBI Tel Aviv earned their EuroLeague spots through EuroCup qualification rules.

**Long-Term Wildcards**

The Assembly approved the allocation of long-term wildcards to the following clubs:

- **Three-year duration:** Crvena Zvezda Meridianbet Belgrade, Partizan Mozzart Bet Belgrade, Valencia Basket, Virtus Segafredo Bologna
- **Five-year duration:** Dubai Basketball

These wildcards aim to ensure the League’s long-term sustainability and support its strategic expansion to 20 teams. By fostering stability for participating clubs, the League reinforces its commitment to developing long-term projects across both established and emerging markets.

Additionally, it was agreed to continue conversations with Paris Basketball around a potential long-term collaboration.

**BKT EuroCup Teams (Alphabetical Order):** 

7Bet-Lietkabelis Panevezys, Aris Midea Thessaloniki, Bahcesehir College Istanbul, BAXI Manresa, Besiktas Fibabanka Istanbul, Buducnost VOLI Podgorica, Cedevita Olimpija Ljubljana, Cosea JL Bourg-en-Bresse, Dolomiti Energia Trento, Hapoel Bank Yahav Jerusalem, London Lions,  Neptunas Klaipeda, NINERS Chemnitz, Panionios Athens, ratiopharm Ulm, Slask Wroclaw, Turk Telekom Ankara, U-BT Cluj-Napoca, Umana Reyer Venice, Veolia Towers Hamburg. 

**2025–26 Season Calendar**

The Assembly of Syndicated Shareholders has officially approved the competitive calendar for the 2025–26 season. The EuroLeague and BKT EuroCup will tip off on September 30, 2025, with champions to be crowned on April 28 or May 1, 2026 for the EuroCup and on May 24, 2026 for the EuroLeague.

As part of the EuroLeague’s expansion to 20 teams, the Regular Season will increase from 34 to 38 rounds, offering fans even more high-level basketball throughout the year. The season will open with an action-packed double-Round week, setting the tone for what promises to be a thrilling campaign.

Additionally, games during November FIBA Qualifiers (windows) will be moved to Tuesday and Wednesday, in order to facilitate the availability of players to their National Teams.

Download the season calendar [HERE](https://euroleaguenet-my.sharepoint.com/:b:/g/personal/diego_fernandez_euroleague_net/EavhRGDQio9FuFL_qLr7dRYBMlZ7PNrB0hwP_8FvfteIiw?e=bzuYAP).

**2026 and 2027 Final Four**

The Assembly reviewed the ongoing process for awarding hosting rights for the 2026 and 2027 EuroLeague Final Four editions. Discussions with candidate cities are progressing, with final decisions expected soon.

As part of the updated EuroLeague By-Laws, the Third-Place Game will be removed starting with the 2025–26 Final Four, which will now feature the two semifinals and the championship game.

**Competitive Balance Standards (CBS) Updates**

In preparation for the 20-team format, and to adapt the existing regulations to the expanded league ECA shareholders approved several enhancements to the Competitive Balance Standards, forming part of the broader Financial Stability and Fair Play framework. The CBS will be in force starting the 2025-26 season and will be progressively implemented, culminating in a full implementation by the 2027-28 season:

Key updates include:

**Base Remuneration Level (BRL):** Minimum set at €10 million net, up from €8 million net, applicable unless 40% of the Average Licensed Clubs Defined Revenues (ALCDR) falls above this threshold.

**Anchor Player Exception:** Clubs will now be permitted up to three designated anchor players under the BRL framework, increased from two.

**Transitional Financial Compensation Cap:** For the 2025–26 and 2026–27 seasons only, clubs exceeding the BRL will face a financial maximum compensation cap of 10% of their total net player remuneration for the relevant season.

**Extended Tenure Player Exception:** Deduction rate increased from 25% to 50%.

These changes aim to ensure financial sustainability, promote fair play, and maintain competitive balance as the EuroLeague continues its growth and evolution.

The existing regulations announced on September 16, 2024, prior to the approved enhancements, can be found [HERE](https://www.euroleaguebasketball.net/en/news/euroleague-basketball-introduces-competitive-balance-standards-for-2025-26-season/).

All decisions taken at the Assembly will be submitted to the ECA General Assembly for final approval on July 3, 2025.

Euroleague Basketball is proud to announce the extension of its partnership with SKY Italia, which will be the exclusive broadcaster of the Turkish Airlines EuroLeague and BKT EuroCup in Italy through the 2027-28 season.

SKY Italia to exclusively broadcast Euroleague Basketball competitions until 2028

Euroleague Basketball is proud to announce the extension of its partnership with SKY Italia, which will be the exclusive broadcaster of the Turkish Airlines EuroLeague and BKT EuroCup in Italy through the 2027-28 season.

This renewed three-year agreement further strengthens the collaboration between Euroleague Basketball and SKY Italia, which has been the official broadcaster in the Italian market since 2021. Under the new deal, Sky will provide comprehensive coverage of all games featuring Italian teams in both competitions, broadcasting them live on Sky and NOW, along with at least two additional EuroLeague games per week. The deal was secured by Euroleague Basketball’s strategic partner IMG.

Sky’s coverage will extend beyond live games, with daily updates on Sky Sport 24, exclusive pre-game studio programs for each EuroLeague Round, and enhanced news coverage on [skysport.it](http://skysport.it) and Sky Sport’s official social media platforms, ensuring fans remain fully engaged throughout the season.

"We are thrilled to continue our successful partnership with Sky Italia," said Alex Ferrer Kristjansson, Chief Marketing Communications Officer of Euroleague Basketball. "Sky has consistently demonstrated its commitment to delivering high-quality coverage and promoting the Turkish Airlines EuroLeague and BKT EuroCup to Italian fans. This renewal ensures that basketball enthusiasts in Italy can continue to enjoy best-in-class access to the top competitions in European basketball."

Marzio Perrelli, Executive Vice President Sport of Sky Italia: "We are proud to be able to exclusively broadcast the two top European basketball club competitions, EuroLeague and EuroCup.  Two competitions that go to enrich the new Sky Sport Basket Channel, testifying to our commitment to basketball, among the fundamental pillars of our Casa dello Sport".

With this extension, Sky Italia reaffirms its status as the premier destination for basketball coverage in Italy, offering fans exclusive access to the Turkish Airlines EuroLeague, BKT EuroCup, NBA, and FIBA National Team competitions—all under one roof.



The Board of Shareholders of Euroleague Commercial Assets (ECA) convened on Thursday, May 29, 2025, to deliberate on key strategic initiatives aimed at shaping the future of the competitions.

Euroleague Commercial Assets Board Addresses Strategic Developments for the Future of the Competitions

During the meeting, the Board approved the proposal to expand the Turkish Airlines EuroLeague to 20 teams beginning with the 2025–26 season. This proposal will be submitted to the General Assembly for final ratification. 

In parallel, the Board agreed to present a preliminary list of proposed participating teams, contingent upon the completion of all required formalities.

The Board also held initial discussions regarding potential additional expansion scenarios for seasons beyond 2025–26.

Further information will be disclosed to the public as it becomes available.

The Board of Shareholders of Euroleague Commercial Assets (ECA) convened on Thursday, May 29, 2025, to deliberate on key strategic initiatives aimed at shaping the future of the competitions.

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred in the 2025 Turkish Airlines EuroLeague Final Four Semifinals.

Latest disciplinary decisions

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred in the 2025 Turkish Airlines EuroLeague Final Four Semifinals.

- Olympiacos Piraeus has been sanctioned with a fine of €10,000, for the offensive chants by its fans, under Article 29.2.f) of the Euroleague Basketball Disciplinary Code.
- Panathinaikos AKTOR Athens has been sanctioned with a fine of €7,000, for the offensive chants by its fans, under Article 29.2.f) of the Euroleague Basketball Disciplinary Code.
- Fenerbahce Beko Istanbul has been sanctioned with a fine of €5,000, for the offensive chants by its fans, under Article 29.2.f) of the Euroleague Basketball Disciplinary Code.
- Ergin Ataman, head coach of Panathinaikos AKTOR Athens, has been sanctioned with a fine of €10,000 for the undertaking of actions that cause the abnormal interruption of a game under Article 27.2.a) of the Euroleague Basketball Disciplinary Code. 
- Mr. Dimitris Giannakopoulos, majority shareholder of Panathinaikos AKTOR Athens, has been sanctioned with a 5-game suspension to attend Euroleague Basket games and a fine of €10,000 for his threatening actions against the Euroleague Basketball referees under Article 27.1.c) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball is pleased to welcome KTL Sports Flooring to its family of partners as the official supplier of basketball courts for the 2025 Turkish Airlines EuroLeague Final Four in Abu Dhabi.

KTL is the official court supplier of the 2025 Final Four

Euroleague Basketball is pleased to welcome KTL Sports Flooring to its family of partners as the official supplier of basketball courts for the 2025 Turkish Airlines EuroLeague Final Four in Abu Dhabi. Like everything else at the Final Four, the court that the players compete on will be world-class, both for the games at Etihad Arena and the NextGen EuroLeague competition at Mubadala Arena. 

KTL is a manufacturer of high-end wooden sports flooring, which EuroLeague players have already played many games on. KTL floors are used by EuroLeague clubs Real Madrid and Baskonia Vitoria-Gasteiz as well as by BKT EuroCup power Valencia Basket.

These wooden courts incorporate remarkable innovation. All the graphics, lines and paint are factory printed using laser techniques under the layers of sports UV lacquer, allowing the display of graphics never before seen on a traditional wooden court. KTL's innovation also brings added value in terms of player safety by eliminating friction variations between logos, perimeters and the rest of the court. 

KTL's state-of-the-art courts are certain to upgrade the viewing experience for fans both in the stands at Etihad Arena and at home and will enable some surprises that have yet to be unveiled. 

Euroleague Basketball is proud to announce that Trendyol, one of the world’s leading e-commerce marketplaces, has become an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four, which takes place from May 23 to 25 at the iconic Etihad Arena in Abu Dhabi.

Trendyol Becomes Official Partner of the Turkish Airlines EuroLeague Final Four 2025 in Abu Dhabi

Euroleague Basketball is proud to announce that Trendyol, one of the world’s leading e-commerce marketplaces, has become an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four, which takes place from May 23 to 25 at the iconic Etihad Arena in Abu Dhabi.

Founded in 2010, Trendyol has rapidly expanded its international footprint, now operating across 27 European countries, Azerbaijan and having made a strong entrance into the Gulf markets in 2023. The brand has become one of the most downloaded shopping apps in the region, serving over three million customers. This new partnership underscores Trendyol’s ongoing commitment to the world of sports, building on its existing support for football, volleyball, and Olympic disciplines.

Paulius Motiejunas, Chief Executive Officer of Euroleague Basketball, said: "It is a pleasure to welcome Trendyol as an Official Partner of the 2025 EuroLeague Final Four. Partnering with a leader in the e-commerce sector with a strong presence in the UAE highlights the EuroLeague’s global appeal and growing influence in new territories."

Çağlayan Çetin, President of Trendyol Group, said: "We are proud to partner with the EuroLeague for this iconic event in the UAE. As a brand committed to innovation and the growth of sport, this collaboration is a natural step in our journey to expand our impact across key markets and connect with a wider international audience."

The Trendyol brand will be displayed on on-court promotional platforms at the magnificent Etihad Arena, where AS Monaco, Fenerbahce Beko Istanbul, Olympiacos Piraeus, and Panathinaikos AKTOR Athens will compete to become the 2025 EuroLeague champion. Trendyol will also have a strong presence at the Final Four FanZone, the central meeting point for all devoted fans throughout the event.

This high-profile collaboration further cements the EuroLeague’s influence in the Gulf region and reflects Trendyol’s ongoing investment in connecting communities through world-class sporting events.

Mr. Dimitris Giannakopoulos, the majority shareholder of Panathinaikos AKTOR Athens, has been sanctioned with fine amounting a total of €100,000 for statements on social media regarding the officiating performance, disparaging remarks and damages towards other clubs, individuals and Euroleague Basketball organization, in accordance with Article 24.2. b), c) and d) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball has announced the following disciplinary decisions pertaining to incidents that occurred during the 2024-25 Turkish Airlines EuroLeague Playoffs.

Euroleague Basketball has announced the following disciplinary decision pertaining to incidents that occurred in the 2024-25 Turkish Airlines EuroLeague Playoff B Game 4

Latest disciplinary sanctions

- FC Barcelona has been sanctioned with a fine of €7,000 for the throwing of objects on to the playing court, on occasion of the Game 4 of the FC Barcelona – AS Monaco playoffs series, under Article 29.2.g) of the Euroleague Basketball Disciplinary Code.

Euroleague Basketball and PPC Group, the leading energy group in Southeastern Europe, have announced the launch of their multi-year partnership. PPC becomes the official partner for the Turkish Airlines EuroLeague and BKT EuroCup competitions in Greece until 2027.

PPC and Euroleague Basketball announce multi-year partnership

Euroleague Basketball and PPC Group, the leading energy group in Southeastern Europe, have announced the launch of their multi-year partnership. PPC becomes the official partner for the Turkish Airlines EuroLeague and BKT EuroCup competitions in Greece until 2027.

As part of this agreement, PPC will have a prominent presence during Greek teams´ games in the EuroLeague and EuroCup, both through in-arena and television broadcasts. Additionally, the partnership will leverage Euroleague Basketball's expansive digital ecosystem, offering PPC with unparalleled visibility and engagement opportunities across multiple digital platforms. The partnership will also focus on sustainability initiatives, fully aligned with PPC's mission to promote clean energy solutions and energy efficiency.

"We are delighted to welcome PPC to the Euroleague Basketball partners family. Having a leading energy group join our sponsorship portfolio strengthens our commitment to working with top-tier brands in key industries," said Gawain Davies, Euroleague Basketball Chief Commercial Officer. "Greece is one of our core markets, and partnering with PPC is a perfect fit for our aspirations to continue growing the Euroleague brand in this territory, enhancing the sport’s reach while delivering an electric experience for our passionate basketball community."

Sofia Dimtsa, Chief Corporate Affairs & Communications Officer at PPC Group, stated: "It is a great honor for us at PPC to collaborate with a top-tier sports organization that highlights talent, passion, and fair play. The launch of our partnership with Euroleague Basketball marks a new chapter in our already strong relationship with the sport, strengthening our presence in basketball in all its forms. We actively support sports, sustainability, and the values that bring our communities together. We look forward to experiencing powerful moments on the court alongside fans and teams that inspire us."

As part of its strategic energy transformation, PPC Group is reinforcing its commitment to basketball by supporting the sport across all its forms—from elite Euroleague competitions to 3x3 basketball. This collaboration aligns with PPC’s dedication to promoting sports and sustainable development, emphasizing the core values of teamwork, passion, and sportsmanship. With sustainability at the heart of its mission, PPC invests in initiatives that inspire positive social impact, contributing to a better and more sustainable future for all.

This partnership reinforces Euroleague Basketball’s commitment to sustainability and innovation, ensuring that Europe’s top basketball competitions continue to engage fans while promoting responsible and sustainable energy solutions.

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Latest disciplinary sanctions