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The 2024 Euroleague Basketball FanXP competition unveiled its winner at the SPORTBIZ EUROPE event in Barcelona, Spain, this week. Following an intense playoff stage held on October 7 at the Euroleague Basketball headquarters, four finalists—Aucxis with STAR Project, Neoma, Sceenic, and ZATAP—were selected from eight outstanding candidates. These finalists had the opportunity to present their innovative proposals before a distinguished sports business jury at SPORTBIZ EUROPE.

ZATAP crowned winner of the 2024 Euroleague Basketball FanXP Edition at SPORTBIZ EUROPE

The 2024 Euroleague Basketball FanXP competition unveiled its winner at the SPORTBIZ EUROPE event in Barcelona, Spain, this week. Following an intense playoff stage held on October 7 at the Euroleague Basketball headquarters, four finalists—[Aucxis with STAR Project](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Frfid.aucxis.com%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248516844%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=BeQw7rPCdciNzGdnPeROKOt65QSSf3FnpVXPPbF1o9Q%3D&reserved=0), [Neoma](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fneoma.ai%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248529266%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=%2B3%2FiwiLgRrma%2ButgO%2FVH%2FVuhVNjOkDj2i%2BWu63S4PsI%3D&reserved=0), [Sceenic](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.sceenic.com%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248541910%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=HzRozz0kLa6gzS28wKQWqOzUQ4rX%2B3LiOLwrz9NlbTM%3D&reserved=0), and [ZATAP](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fzatap.io%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248554775%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=CzwAHa0NdLATRusBG35rZTFMcM0GF7E7%2B7SkEB7a4M4%3D&reserved=0)—were selected from eight outstanding candidates. These finalists had the opportunity to present their innovative proposals before a distinguished [sports business jury](https://www.euroleaguebasketball.net/en/news/expert-jury-confirmed-for-the-2024-euroleague-basketball-fanxp-playoffs/) at SPORTBIZ EUROPE.

 

The winning start-up, [**ZATAP**](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fzatap.io%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248581226%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=83YMmnx6frR3NiAJWKRzeaaabLZnCpCXEnOLGDi8vfg%3D&reserved=0), a Switzerland-based company, has redefined the connection between physical merchandise products and the digital world. By facilitating direct-to-consumer interactions, [ZATAP](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fzatap.io%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248595890%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=8WNtfrRmXZw4y5NM%2BI7dY0OpxbxR1RQvNa8czxDhSWY%3D&reserved=0) helps brands and sports teams better monetize their customer base. For their groundbreaking solution, [ZATAP](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fzatap.io%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248609370%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=rDkKAStCJc2aMtWDCjbIjWuhSwdq%2FO32LsR7GC4Y14c%3D&reserved=0) has earned a €10,000 prize to pilot test their platform within the prestigious frameworks of the Turkish Airlines EuroLeague and BKT EuroCup.

 

“We extend our heartfelt congratulations to all the finalists for their extraordinary work, and especially to [ZATAP](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fzatap.io%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248622470%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=%2FhgRr%2BX%2BZqVQCyExo%2Fu7AYWhdsqQIVhP7aZEK43e8ZI%3D&reserved=0) for their innovative approach to enhancing fan engagement. We are excited to see how these solutions will be integrated into the Euroleague ecosystem and the sports industry,” stated Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Chief Officer. "Getting the chance to meet all these emerging companies and individuals and getting to know the technologies that are coming to shake and shape the future of sports is truly a privilege and very inspiring. We also thank SPORTBIZ EUROPE, LaSource and our esteemed panel of judges for their collaboration and dedication to supporting innovation in sports."

 

“The Euroleague Basketball FanXP Challenge was an incredible experience for us. We worked closely with two mentors from Euroleague Basketball who helped us identify where ZATAP can add value and strengthen our partnership. The final week, we pitched at Euroleague Basketball’s headquarters and received expert feedback, taking our proposal to the next level. Exhibiting at SPORTBIZ Europe and pitching with the other three finalists on the main stage was amazing. We’re excited to move forward with Euroleague Basketball to deliver extraordinary fan experiences to their community,” shared Lucas Geisser, ZATAP’s Co-Founder and COO.

 

**Finalist Summaries:**

- [**Aucxis with STAR Project**](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Frfid.aucxis.com%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248634998%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=LUpioXGlSuZ6IUn3IQlhZPQAdpLBittl1u4vX6dxkkI%3D&reserved=0) **(Belgium):** Utilizing RFID technology to manage reusable cups at events sustainably, improving operational efficiency, customer experience, and compliance with environmental standards.
- [**Neoma**](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fneoma.ai%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248647249%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=yyH8mgrLH1g7Nqx0DoWyF9j5XnJEsVBTpUR4%2FTySad8%3D&reserved=0) **(France):** A guest management solution for large-scale sports events, designed to integrate data across multiple systems and deliver a seamless, personalized experience for attendees.
- [**Sceenic**](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.sceenic.com%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248660199%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=HjMack%2Bbz1vb7e3sZI9N2EVekpB5xM6Oagqpa8GuLN8%3D&reserved=0) **(UK):** Hosting EuroLeague celebrity watch parties on the EuroLeague OTT platform, allowing celebrities and influencers to engage with fans while watching live games.
- [**ZATAP**](https://eur04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fzatap.io%2F&data=05%7C02%7Cgeoff.gillingham%40euroleague.net%7C1535e896c5bd4085189f08dce9e333b0%7C2b3d64f0329542979f1528435f0a62ce%7C1%7C0%7C638642409248672778%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=aBtcyS%2BdCncD3xfL8qwRWZd7FyjNUHGb7fkhLw9hiDU%3D&reserved=0) **(Switzerland):** Connecting physical merchandise with the digital world, enabling brands and sports teams to create direct-to-consumer interactions and unlock new revenue streams.

Euroleague Basketball has announced the following disciplinary sanctions pertaining to incidents that occurred in Round 1 of the 2024-25 Turkish Airlines EuroLeague season.

Round 1 disciplinary sanctions

- Mr. Facundo Campazzo, player of Real Madrid, has been sanctioned with a one game suspension and a fine of €5,000 for actions that represent a lack of respect towards the referees, on occasion of its away game against Bayern Munich under 27.2.b) of the Euroleague Basketball Disciplinary Code.
- Crvena Zvezda Meridanbet Belgrade has been sanctioned with a fine of €7,000 for the throwing of objects onto the playing court by its fans, on occasion of its away game against Paris Basketball under 29.2.h) of the Euroleague Basketball Disciplinary Code.

  *These decisions may be appealed before the Appeals Judge.*

Euroleague Basketball and MaxBet will continue their fruitful partnership for another two seasons. MaxBet first joined the family of sponsors for the Turkish Airlines EuroLeague and the BKT EuroCup as the Premium Betting Partner in Serbia and Montenegro for the 2021-22 season. As such, the two sides have locked in their commitment to one another for a fifth season.

MaxBet to remain Euroleague's Premium Betting Partner in Serbia and Montenegro through 2026

Euroleague Basketball and MaxBet will continue their fruitful partnership for another two seasons. The start of the prestigious competition was marked by a special event for media representatives at MaxBet Sportcaffe, where attendees had the opportunity to have fun and test their basketball knowledge.

MaxBet first joined the family of sponsors for the Turkish Airlines EuroLeague and the BKT EuroCup as the Premium Betting Partner in Serbia and Montenegro for the 2021-22 season. As such, the two sides have locked in their commitment to one another for a fifth season.

The relationship between Euroleague Basketball and MaxBet is a perfect fit for the long-term strategic interests of both parties. The exclusivity and lasting partnership with Europe's premier basketball competitions help raise MaxBet's brand awareness as one of the leading gaming operators in Central and Eastern Europe.

"Collaboration with the Euroleague is not only a strategic step for MaxBet, but also a strong signal of our commitment to further enhancing the quality of offerings for sports fans. The upcoming season will be marked by even more exciting moments, and our users will have the opportunity to enjoy exclusive promotions and prizes, as well as to become part of a unique sports experience during the EuroLeague and EuroCup. I want to thank the Euroleague for the trust and support we have received so far. I expect that we will continue to develop and strengthen our collaboration together, taking advantage of all the opportunities that premium status offers, in order to enrich our users' experience and contribute to the popularization of basketball in the markets of Serbia and Montenegro," said Savo Bakmaz, CEO of MaxBet.

"Our previous experiences with MaxBet have been incredibly positive, so it is a pleasure to partner with one of the leaders in the betting and gaming business once again," said Gawain Davies, Euroleague Basketball Chief Commercial Officer. "Serbia and Montenegro remain two key markets for Euroleague Basketball. MaxBet have been a great partner for Euroleague Basketball, and we look forward to working together to deliver value for our customers in this market."

As the Premium Betting Partner, MaxBet will have a prominent on-court presence in EuroLeague and EuroCup games in Serbia and Montenegro. That presence includes engaging local fans with contests and promotions involving EuroLeague merchandise and game tickets. In accordance with the agreement, MaxBet, whose network includes more than 400 gaming locations in addition to online channels, will soon release a new enhanced package of advertising rights both on court and digital, too.

The deal extends the partnership which first began in 2021

Euroleague Basketball and Sportal.rs, the leading sports website in Serbia, are entering a landmark partnership, making Sportal.rs the Premium Media Partner of Euroleague Basketball in Serbia for the next two seasons. The partnership was unveiled at a special presentation on Monday in Belgrade, featuring prominent figures from the world of basketball.

Sportal.rs becomes Premium Media Partner of Euroleague Basketball in Serbia

Euroleague Basketball and [Sportal.rs](http://Sportal.rs), the leading sports website in Serbia, are entering a landmark partnership, making [Sportal.rs](http://Sportal.rs) the Premium Media Partner of Euroleague Basketball in Serbia for the next two seasons. The partnership was unveiled at a special presentation on Monday in Belgrade, featuring prominent figures from the world of basketball.

This collaboration solidifies [Sportal.rs](http://Sportal.rs) as the go-to online destination for Euroleague Basketball fans in Serbia. Over the next two seasons, [Sportal.rs](http://Sportal.rs) will provide extensive coverage and offer fans unparalleled access to content to enhance their basketball experience.

The event in Belgrade was graced by representatives of both Crvena Zvezda Meridianbet Belgrade and Partizan Mozzart Bet Belgrade, as well as basketball icons, including coach Zeljko Obradovic of Partizan, Bozidar Maljkovic, Dejan Tomasevic and Dusko Savanovic, among others.

"Partnering with [Sportal.rs](http://Sportal.rs) will further strengthen the connection between Euroleague Basketball and its passionate fan base in Serbia," said Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Chief Officer "This collaboration will elevate the visibility of our competitions and provide fans with a premium experience they can enjoy across all digital platforms."

As part of the partnership, [Sportal.rs](http://Sportal.rs) will launch a dedicated section on its website, exclusively focused on Euroleague Basketball. This section will serve as a hub for basketball enthusiasts and feature a wide range of content, including video highlights, breaking news, in-depth articles, interactive polls, live stats, real-time results, league standings, a comprehensive photo gallery, and much more.

“The partnership between Sportal and Euroleague Basketball came as a logical step for us. Sportal, as the undisputed leader in the sports media market in Serbia thrives to affiliate with the best, which Euroleague Basketball certainly is. Basketball is deeply rooted in Serbian DNA -- we we live and breathe this sport -- so this collaboration brings us a lot of joy and honor, but also responsibility, to give all the fans the best possible reporting about Euroleague Basketball. We, as a part of one big sports media conglomerate, Ringier Sports Media Group, are already among market leaders in eight European countries thanks to our way of work and understanding sport, which is why we see this partnership as a natural step for us.,“ stated Vladimir Filipović, Editor-in-Chief of [Sportal.rs](http://Sportal.rs)

[Sportal.rs](http://Sportal.rs) is a key member of the Ringier Sports Media Group (RSMG), a network of nine national digital sports media leaders that combine their expertise with cutting-edge global technology solutions. Following the successful partnership between Euroleague Basketball and [Sportal.gr](http://Sportal.gr), the Greek edition, [Sportal.rs](http://Sportal.rs) is now proud to join the Euroleague Basketball Premium Media Partner program, continuing the tradition of delivering high-quality content to basketball fans.

The extensive coverage on [Sportal.rs](http://Sportal.rs) will encompass all participating teams in the top European basketball competitions, catering to the ever-growing demand for engaging and informative basketball content.

The EuroLeague is celebrating its 25th anniversary, with fans encouraged to join in the conversation with the #EuroLeague25 and #ONLY25 hashtags.

2024-25 season to mark the EuroLeague’s 25th anniversary

It was the year 2000 when the EuroLeague came to fruition. Later that year, on October 15, the first-ever game of the modern EuroLeague was played, with Real Madrid hosting Olympiacos Piraeus. After 24 seasons filled with endless iconic moments, the 2024-25 Turkish Airlines EuroLeague campaign marks a historic milestone as the league enters its 25th anniversary. 

This season will be a celebration of the EuroLeague's rich history, legendary moments, and exciting future, all while showcasing the best talent on the court. A season-long series of events will pay tribute to the legacy of the league and its clubs, honoring the players, coaches, and all those who have helped build the league into a global basketball powerhouse.

Throughout this landmark season, Euroleague Basketball will recognize the contributions of its entire family – from past and present players to coaches and fans. These celebrations will honor the pivotal moments that have shaped the league, while also looking ahead to the next 25 years of growth and success.

 “Since its inception, the EuroLeague has witnessed historic moments with the brightest stars of pan-European basketball. Now, it's time to recognize these achievements while looking ahead to the future. Our goal is to make this season truly memorable, staying true to our mission of bringing the most competitive basketball to millions of fans around the world,” stated Dejan Bodiroga, President of Euroleague Basketball.

To commemorate this special occasion, a unique 25th Anniversary logo has been unveiled. The design maintains the iconic orange-colored ball with the 'e' of the EuroLeague logo proudly emblazoned on it, representing the essence of the EuroLeague brand while integrating shapes that form the number "25". This modern design reflects the EuroLeague's storied history and its bright future, with the disjointed shapes symbolizing the ongoing evolution of the league. The logo also hints at an infinity symbol (∞), representing the endless excitement it continues to deliver to millions of fans worldwide.

The anniversary celebrations officially tipped off with the release of a short film titled "Where’s the Party?" — a comedic tribute featuring 29 active and former players and coaches. This is the first time such a large group of EuroLeague legends have come together to reflect on some of the most iconic moments in the league's history. Set at a fictional anniversary party, the film humorously portrays the EuroLeague’s top figures trying to attend the celebration, highlighting both legends of the game and current players who are poised to shape the future of the league.

Fans will also play a pivotal role in the celebrations by participating in the selection of the 25th Anniversary All-Time Team. Through exclusive content—videos, graphics, and more—fans can relive some of the EuroLeague’s most iconic moments under the hashtags #EuroLeague25 and #ONLY25.

The celebration will extend to the games as well, with select teams donning throwback jerseys that commemorate some of their most significant moments. These special jerseys will be worn during specific rounds of the season, offering fans a nostalgic glimpse into the league’s storied past.

The 25th Anniversary celebrations will continue throughout the season with a series of events, initiatives, and programs aimed at celebrating players, fans, and their communities. The momentum will build until the grand finale at the Final Four, where Euroleague Basketball will continue to honor its past and embrace its future.

A Season-Long Tribute to the Past, Present, and Future

The jury for the 2024 Euroleague Basketball FanXP Playoffs is confirmed and will feature Stina Lundgren Högbom, Rohn Malhotra, Sree Varma, and Luis Vicente.

Expert jury confirmed for the 2024 Euroleague Basketball FanXP Playoffs

Eight businesses have made it through to the 2024 Euroleague Basketball FanXP Playoffs, so now it is time to announce the jury.

The panel will be made up of four incredibly successful individuals in the sports business industry, who will decide which four companies make it to SPORTBIZ EUROPE: Barcelona on October 10. The prize for the winning company is €10,000, which will be used to invest in implementing their business solutions inside the Turkish Airlines EuroLeague and BKT EuroCup bubble.

During an event at the Euroleague Basketball offices on October 7, the eight businesses will be tasked with pitching their proposals in front of the judges. Those on the jury are: [Stina Lundgren Högbom](https://www.linkedin.com/in/stina-lundgren-hogbom/details/experience/), [Rohn Malhotra](https://www.linkedin.com/in/rohnmalhotra/), [Sree Varma](https://www.linkedin.com/in/sreevarma/), and [Luis Vicente](https://www.linkedin.com/in/luvicente/).

**Stina Lundgren Högbom** is currently Director of Sports Technology and Innovation at svexa, which optimizes training for individual athletes by using data. Having secured a PhD in biochemistry, sports science, and economics, she has a wealth of business experience. Her time as Program Manager of SPIN Accelerator Sweden saw her play a pivotal role in helping sports-tech startups achieve significant growth, particularly those companies that support and empower athletes. Högbom is also a Venture Partner at Anthropy Partners, LLC, an advisor to the KTH Center for Sports Engineering, and national team manager for the Swedish Jujutsu Federation.

“I'm super excited to be back at FanXP and looking forward to listening to and meeting startups at the forefront of the future of sports and fan experience,” she said.

Lundgren Högbom will be joined by **Rohn Malhotra**, Managing Director at SportsTechX and Investment Director at Match Ventures. A serial entrepreneur with over 15 years of experience as a founder and mentor to multiple startups, he currently operates in two roles: as the Founder and Managing Director of Berlin-based SportsTechX, the leading market intelligence company for all things related to sports and innovation; and also as an Investment Director at a leading European SportsTech VC Match Ventures. He regularly speaks at industry conferences, is a guest lecturer in various MBA programs, and also serves as both a mentor and judge at prominent startup accelerators and competitions.

“The Euroleague FanXP Challenge is known for showcasing some of the coolest tech in sports,” he commented. “Looking at this year's lineup of startups, it looks like it's going to be another impressive display of innovation.

The third member of the jury is **Sree Varma**, the Founder and Chairman of iSportConnect, Varma Properties Group and SEG3/Web3 Media Group. With Varma at the helm, iSportConnect has become the world’s largest private sport business network, working to build and enhance relationships across the world of sport. With more than 23,000 global members from the industry, iSportConnect keeps its vast community connected via a multitude of offerings, and it has offices in London, Amsterdam and Lucknow. He has been an advisor to the Euroleague FanXP Innovation Challenge for the last three years.

"I am delighted to have once again been asked to be part of the jury to select the winning startup in the 2024 Euroleague Basketball Fan XP,” he noted. “It is always fantastic to see the new ideas that are being created every year and I look forward to being part of it.”

Rounding out the judges is **Luis Vicente**, who holds a number of roles. He is Chairman of APEX, a Founding Member of Mercury 13 and Red Glory Football Investments, and on the Advisory Board of [socios.com](http://socios.com), RealFevr, Sporttotal, Common Goal, SHE Fussball, and Krause House DAO. With over 30 years of experience in a plethora of management and development fields, particularly relating to growth and sports, one of his main focuses is relating to innovation and technology integration in sports. He believes that sports are on the verge of a global disruptive cycle led by technology, consumer change, data analytics and content convergence. Vicente has previously worked at Manchester City Football Club, Valencia CF, FIFA, Eleven Sports, and more. 

The 2024-25 season will see some rule updates to the Euroleague Basketball rule book as part of the constant effort to make games in the Turkish Airlines EuroLeague and BKT EuroCup as fair as possible for participants and clear for fans.

2024-25 Euroleague Basketball rule changes

The 2024-25 season will see some rule updates to the Euroleague Basketball rule book as part of the constant effort to make games in the Turkish Airlines EuroLeague and BKT EuroCup as fair as possible for participants and clear for fans.

Backcourt violations have been added to the Instant Replay System (IRS). Henceforth, if the referees have called a backcourt violation on the team with possession of the ball, the call is reviewable by the referees in the last 2 minutes of Q4 and last 2 minutes of overtime. Coaches can challenge this call at any time during the game.

The other rule updates align the Euroleague Basketball rule book with FIBA rules concerning a jump ball violation and the defensive semicircle.

If there is a violation that occurs during a jump ball, it will no longer result in a throw-in, with the player inbounding the ball while straddling the center line and the team having 24 seconds on the shot clock. Going forward, if the violation occurred on the frontcourt of the opposite team, then the ball will be inbounded on the backcourt with 24 seconds on the shot clock. And if the violation occurred on the backcourt, the ball will be inbounded on the frontcourt with 14 seconds on the shot clock.

Regarding block/charge calls, a defensive player will now be considered to be outside the defensive semicircle (DSC) if his foot is elevated above the DSC line like shown below, whereas up until now he was considered to be inside in this specific case.

Euroleague Basketball is proud to announce that "Israel Hayom" has secured broadcasting rights for the 2024-25 BKT EuroCup season in Israel.

Israel Hayom to broadcast the BKT EuroCup in Israel

Euroleague Basketball is proud to announce that "Israel Hayom" has secured broadcasting rights for the 2024-25 BKT EuroCup season in Israel. Established in 2007 as a free-distribution newspaper, Israel Hayom has quickly grown to become the largest circulation newspaper in the country, with a popular online platform serving both English and Hebrew readers.

This marks the first time "Israel Hayom" will broadcast a major sports competition, underscoring its commitment to expanding its reach among sports fans. Through its official website, mobile app, and a dedicated smart TV platform, Israel Hayom will provide free streaming of games involving the two Israeli teams — Hapoel Bank Yahav Jerusalem and Hapoel Shlomo Tel Aviv — as well as a selection of the best games from each round of the BKT EuroCup.

"We are thrilled to partner with "Israel Hayom" to bring the excitement of the BKT EuroCup to basketball fans across Israel," said Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director. "This collaboration ensures that Israeli sports enthusiasts can enjoy top-tier European basketball for free, expanding the reach and accessibility of the EuroCup."

Leading Israeli basketball commentators will spearhead the coverage, including Shay Hausman, Amit Horsky, Nir Kaplan, Avi Segal, and more. The games will be broadcast from a special studio, hosted by Yoav Limor, featuring former players, coaches, and other prominent figures in Israeli sports. In addition to live broadcasts, Israel Hayom will offer a comprehensive 360º fan experience, extensive coverage across Israel Hayom’s digital and print platforms, providing in-depth analysis, updates, and exclusive content throughout the season.

Amir Finkelstein, CEO of "Israel Hayom," stated: "The Israel Hayom Group is delighted to enter the world of video and television, especially with the opportunity to offer the Israeli public high-quality basketball coverage, with top broadcasters and commentators, free of charge. This is a major development in journalism, sports, and consumer service, in line with the values of Israel Hayom."

Omer Lachmanovitch, editor-in-chief of "Israel Hayom," added: "As a leading media group, "Israel Hayom" is proud to be a home for fans of Hapoel Shlomo Tel Aviv, Hapoel Jerusalem Bank Yahav, and all basketball enthusiasts in Israel. We are committed to providing viewers with a rich and enjoyable sports experience."

Israel Hayom enters the broadcasting industry by acquiring the rights to the 2024-25 BKT EuroCup

A first in European sports, the regulations tie players´ remuneration levels to the clubs´ collective business performance. The regulations have been agreed upon with clubs and ELPA

EuroLeague introduces ground-breaking Financial Fair Play Regulations

·       **A first in European sports, the regulations tie players´ remuneration levels to the clubs´ collective business performance**

·       **The regulations have been agreed upon with clubs and ELPA**

The Assembly of Syndicate Shareholders of Euroleague Commercial Assets (ECA) has approved the implementation of the Competitive Balance Standards (CBS), a new set of regulations that amplifies the scope of the current Financial Stability & Fair Play Regulations (FSFPR).

The Financial Stability & Fair Play Regulations were first deployed in the 2014-15 season with the objective of protecting the collective interests of the clubs from the financial risk of individual clubs by limiting the contribution of club shareholders and promoting business performance. The CBS will coexist with the already-active Financial Stability & Fair Play Regulations, like the overdue payables system or controls on the clubs' overall financial position, among others, in order to:

1\.       **Align stakeholders' objectives** by referencing minimum and maximum remuneration levels to the clubs' collective generated revenue, strengthening the commercial partnership between players and clubs.

2\.       **Promote sustainability and competitive balance** by establishing player expenditure ranges that are equal for all teams in the competition based on the clubs' collective generated revenue.

**3.       Prevent inappropriate** practices by monitoring each club’s compliance with pre-established levels prior to the registration of players each season.

4\.       **Grow transparency** among the participating teams.

The new Competitive Balance Standards have been developed over the last two seasons following a collaborative process with a committee of clubs and has been discussed and agreed to by the EuroLeague Players Association (ELPA). The CBS represents a natural evolution of the existing Financial Stability & Fair Play Regulations to meet the current realities of the clubs and league by providing equal remuneration levels for all clubs based on the average collective revenues of EuroLeague clubs, rather than each individual club's revenue. This concept builds on the pan-European ecosystem of the league, harmonizing the impact of the different taxation models around the continent by valuing all indicators on net amounts.

The updated FSFPR will introduce three common remuneration levels for all teams – Base, High and Low – that will be calculated using the clubs’ average defined revenues (LCDR: game day, commercial and others) generated over a two-season period. These levels will mark the minimum and maximum spend for each club on remunerations while allowing exceptions for certain players with the aim of attracting, developing and retaining the best talents. This is the first time that a mandatory minimum spend on players’ remuneration has been introduced within the FSFPR, guaranteeing that a minimum net of 32% of all collective revenues will be spent on EuroLeague athletes, thereby strengthening the partnership with the players whose contribution to revenue growth will directly impact their remuneration levels.

**Key Competitive Balance Standards (CBS) concepts:**

**Low Remuneration Level ‘LRL’** (32% of the average Licensed Clubs’ Defined Revenues (LCDR), calculated at fair-market value over a two-season period): The minimum net amount that any given club must spend on registered players' salaries. Associated clubs, meaning clubs not participating under a long-term license, will be allowed a reduction on the Low Remuneration Level.

**Base Remuneration Level ‘BRL’** (40% of the average Licensed Clubs´ defined revenues (LCDR)): The maximum net amount that all clubs may spend on all registered player salaries, excluding: Anchor Players, U23 Players, Extended-Tenure Players, Long-Term Injured Players and Medium-Range Exceptions.

**High Remuneration Level ‘HRL’** (60% of the average Licensed Clubs´ Defined Revenues (LCDR): The maximum net amount that any given club may spend on registered players' salaries, including Anchor Players, and excluding U23 Players, Extended-Tenure Players, Long-Term Injured Players and Medium-Range Exception.

**Competitive Balance Compensation ‘CBC’:** Any given club that spends above and beyond the set Base and/or High Remuneration Levels will be required to compensate all the other clubs that stay within the set limits.

The Competitive Balance Standards will have a transition period of one full season (2024-25) for the participating clubs to adapt to the new regulations, while measures will be progressively introduced over the following two seasons, reaching full implementation for the 2027-28 season.

Euroleague Basketball, on behalf of its clubs, thanks the ELPA for their collaboration in bringing this initiative to fruition, as it strongly believes it is a critical step towards a fully sustainable future, a greater protection of players from financial instability, and a partnership that aligns clubs, players and the league office under the common, overarching objective of growing the EuroLeague.

Euroleague Basketball and the EuroLeague Players Association (ELPA) are pleased to announce the renewal of the EuroLeague Framework Agreement (EFA). This marks the renewal of the agreement, originally established in 2021. The new EFA will remain in effect until the conclusion of the 2026-27 season.

Euroleague Basketball and EuroLeague Players Association Announce Renewal of EuroLeague Framework Agreement

Euroleague Basketball and the EuroLeague Players Association (ELPA) are pleased to announce the renewal of the EuroLeague Framework Agreement (EFA). This marks the renewal of the agreement, originally established in 2021. The new EFA will remain in effect until the conclusion of the 2026-27 season.

The renewed EFA represents the next significant milestone in the collaboration between Euroleague Basketball, its participating clubs, and the collective of players. The updated agreement seeks to provide a comprehensive framework that sets a high standard for a mutual relationship, ensuring a harmonious and productive environment for all stakeholders involved.

The negotiation process for the updated EFA was a collaborative effort, involving three key parties: Euroleague Basketball, ELPA, and the EuroLeague Clubs Commission. This tripartite negotiation ensured that the interests and perspectives of all parties were considered, leading to a well-rounded and inclusive agreement.

The revised EFA addresses several critical areas, including:

• Remuneration: Ensuring fair and competitive compensation for all players.

• Image, Commercial, and Promotional Activities: Enhancing opportunities for players and clubs to engage in promotional activities while protecting their individual and collective rights.

• Practice Sessions: Establishing guidelines to optimize practice schedules and workloads.

• Player Health and Performance: Upgrading training and medical facilities standards.

• Travel Conditions: Improving travel arrangements to ensure comfort and efficiency, reducing travel-related stress and fatigue for players and staff.

• Joint working group: Parties have committed to analyze and develop a EuroLeague-wide player pension plan proposal, to support the Players’ transition from their playing career to their next step in life.

The renewed EFA sets a compulsory minimum standard for all participating teams, players, and the league. Its contents and its implementation through the Standard Player Contract (SPC) will operate to the extent that they are not contrary to the mandatory laws and regulations of the countries of the participating Clubs.

Track all the action in Europe's two leading basketball competitions, the EuroLeague and EuroCup, by purchasing the EuroLeague TV Annual Pass today.

Witness why Every Game Matters with the EuroLeague TV annual pass!

 The excitement and passion of the 2024-25 Turkish Airlines EuroLeague season is just weeks away from being on our screens once again – and EuroLeague TV is ready to bring you as close to the action as possible.

With a minimum of 325 games set to take place this coming season, which includes the world-renowned EuroLeague Final Four, the [EuroLeague TV Annual Pass](https://www.euroleague.tv/signup?esrefid=69bfc9cb-a400-4e7a-b8ee-d14c4355d77f&utm_source=PR&utm_medium=pr&utm_campaign=oct2024_startofseason) is the best way for basketball fans to watch the continent’s premier club competition.

Regular fans will already know, but for any newcomers out there: it’s Every Game Matters for a reason. Every basket, every possession, every second counts in the EuroLeague.

Twists and turns are guaranteed, from Round 1 until Round 34 and then even more so during the postseason. No game can be taken for granted, and you have every single fixture at your fingertips on EuroLeague TV.

That’s not all. In addition to being able to watch every second of every EuroLeague game on EuroLeague TV, a subscription to EuroLeague TV also includes 360 regular-season games in the BKT EuroCup and a minimum of 12 postseason contests. That takes the total number of games on offer across the EuroLeague and EuroCup to 697 at the very least. A basketball fan’s dream!

There are so many storylines to follow in this coming EuroLeague season, but one main narrative is likely to surround the two Greek teams – Panathinaikos AKTOR Athens and Olympiacos Piraeus. The Greens won their first EuroLeague trophy in 13 years last year and are hoping to go back-to-back, something head coach Ergin Ataman already did in the past with Anadolu Efes Istanbul.

However, Panathinaikos has now gone from being the chaser to the chased, with Olympiacos particularly keen to not see a repeat of Panathinaikos’s trophy celebrations last May. The Reds have made the most noise this summer by re-signing Sasha Vezenkov, the 2022-23 EuroLeague MVP, and adding 12-year NBA veteran Evan Fournier, making the first Greek Derby in Round 8 a must-watch encounter.

Several other teams have bolstered their options over the summer, too, with Furkan Korkmaz leaving the NBA for AS Monaco, Wade Baldwin joining Fenerbahce Beko Istanbul, and Kevin Punter signing for FC Barcelona, in addition to many other signings. There has been an unbelievably competitive nature to the EuroLeague in recent years and that is certainly set to be the case once more, so EuroLeague TV Annual Pass subscribers will not want to miss any of the action.

The opening round of the season is highlighted by Panathinaikos returning to Mercedes-Benz Arena, where it won the championship last May, before FC Bayern Munich opens its brand-new SAP Garden arena and a battle between two favorites to make the EuroLeague Final Four, Fenerbahce and Olympiacos, takes place in Istanbul. Right from the off, drama is guaranteed!

You can stay up to date with all the action, even if you have plans during a game, by utilizing the on-demand viewing function thanks to the EuroLeague TV Annual Pass. For the basketball junkies out there, you can re-live the EuroLeague’s best-ever moments by watching classic games, too.

There are a plethora of feature videos available to watch, which show another side to the players, as well as in-depth documentaries, a 24-hour rolling channel in EL 24/7, episodes of the EuroLeague Fantasy Challenge podcast, and much more.

The EuroLeague TV Annual Pass is going to become your best friend during the 2024-25 season. Make sure you don’t miss out on anything and secure your subscription today. You won’t regret it.

2024 Euroleague Basketball FanXP Playoffs are set

After 16 selected businesses showcased their products during the [2024 Euroleague Basketball FanXP Online Qualifier](https://www.euroleaguebasketball.net/en/news/euroleague-basketballs-fanxp-innovation-program-announces-selected-startups/) on July 10, eight projects have advanced to the playoff phase, which will be held at Euroleague Basketball's headquarters in Barcelona, Spain.

These eight companies will pitch their solutions to an external jury made up of four experts from the sports business industry. These individuals will be announced soon.

Afterward, the best four businesses will secure a spot at SPORTBIZ EUROPE: Barcelona Edition in October and will fight for a €10,000 prize to invest in implementing their solutions within the esteemed environments of the Turkish Airlines EuroLeague and BKT EuroCup.

Thirty-four applicants were cut down to 16 candidates from 12 different countries, with these companies having the chance to pitch their ideas during the Online Qualifier. The 16 startups had six minutes to pitch their projects, followed by a four-minute Q&A session with members of the jury, which consisted of four Euroleague Basketball executives: Gawain Davies, Senior Director of Corporate Partnerships and Licensing; Alex Ferrer Kristjansson, Senior Director of Marketing and Communications; Diego Fernandez Bonet, Director of Communications; and Joan Carles Ros, Senior Manager of Business Intelligence and Analytics.

Once all the companies had made their pitches, the jury met to share their votes. The eight companies who had the most votes would move on to the next round. The businesses that made the cut are:

[Aucxis with STAR Project](https://rfid.aucxis.com/) – Belgium: Leveraging RFID technology to manage reusable cups sustainably at events, enhancing efficiency, customer experience, and compliance with environmental regulations.

[Deeptimize ](https://www.deeptimize.com/)– France: Offering precise, real-time sport performance analysis for audience engagement through AI, automatically tagging actions of interest in real-time.

[GOAT ](https://www.bethegoat.io/)– Canada: Transforming sports marketing through augmented reality sports gaming, offering immersive experiences and global opportunities for brands.

[Lowr ](https://www.lowr.co/)– UK: A platform for sports clubs to measure and mitigate the environmental impact of their fans, promoting sustainability and rewarding eco-friendly behaviors.

[Neoma ](https://neoma.ai/)– France: An innovative guest management solution for major sports events, integrating data across systems to create a seamless, personalized guest journey.

[Retize ](https://retize.com.br/)– Brazil: An AdTech platform turning sports fan engagement into exclusive audiences and effective media activations, solving performance issues caused by third-party cookie deprecation.

[Sceenic ](https://www.sceenic.com/)– UK: Hosting EuroLeague Celebrity Watch Parties on the EuroLeague OTT platform, enabling celebrities and influencers to engage with fans while watching live games.

[ZATAP ](https://zatap.io/)– Switzerland: Connecting physical merchandise products with the digital dimension to create direct-to-consumer interactions, helping brands and sports teams better monetize their customer base.

We congratulate all the chosen candidates and look forward to seeing their innovative contributions to the basketball community.

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2024 Euroleague Basketball FanXP Playoffs are set

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MaxBet to remain Euroleague's Premium Betting Partner in Serbia and Montenegro through 2026

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Expert jury confirmed for the 2024 Euroleague Basketball FanXP Playoffs

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2024-25 Euroleague Basketball rule changes

Israel Hayom to broadcast the BKT EuroCup in Israel

EuroLeague introduces ground-breaking Financial Fair Play Regulations

Euroleague Basketball and EuroLeague Players Association Announce Renewal of EuroLeague Framework Agreement

Witness why Every Game Matters with the EuroLeague TV annual pass!